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Indiegogo Announces Equity Investing For All

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Indiegogo Blog | Nov 15, 2016

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Indiegogo:  We’re excited to introduce a new equity crowdfunding service that gives anyone the power to invest in startups. We’ve partnered with MicroVentures, a leader in the equity crowdfunding space, to introduce this platform that gives everyone access to invest in innovative startups and growing companies.

Unlike rewards-based crowdfunding, with equity crowdfunding, individuals receive company shares, not just perks, in exchange for their equity investment. Not only can businesses gain the crucial help they need from a broader pool of funders—but investors can support business they believe in, and can even benefit financially if a company goes on to greater heights.


Equity crowdfunding only exists because the equity crowdfunding rules passed by the Securities and Exchange Commision (SEC) as part of the 2012 JOBS Act allow anyone the opportunity to invest in companies online. Previously, only a select group of accredited investors that met a certain wealth threshold could invest in early-stage private companies.

We founded Indiegogo based on the idea that everyone should be able to get the funding they need to turn their idea into reality. We were proud to be involved in helping craft the 2012 JOBS ACT and firmly believe access to capital shouldn’t be restricted to a small, select group of individuals.

Now you (yes, you!) have a chance to invest in new technologies and ideas, with potential financial returns. We work directly with entrepreneurs across industries, so you can partner with the innovative startups that interest you most.

Investing in startups means you may own a piece of the company and are along for the ride, with all the ups and downs. You may not have a seat at the boardroom table, but you can help a great idea come to life.

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1450+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more at

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