The Next Web | Matthew Hughes  | Nov 1, 2016

Today, Kickstarter announced the launch of Kickstarter Live – its brand new live video service, which allows backers and creators to interact in real time.

The service was built with the assistance of Vancouver startup Huzza, and has been quietly tested with a handful of selected creator partners.

Kickstarter says that these partners used the feature for a variety of purposes, ranging from broadcasting live product demonstrations, to videogame playthroughs and cooking classes.

Between FaceBook Live, Twitch.tv, and Periscope, livestreaming is all the rage now. But what can it do for a crowdfunding website?

See:  Kickstarter joining forces with Amazon could mean big bucks for small companies

Perhaps the most obvious, and some might say crucial, thing is that it it may inspire greater trust. There have been a number of scandals with creators failing to deliver rewards to backers, and launching campaigns for products that are simply physically impossible to create.

If potential backers can see a product being used in real-time, they may be more confident that they’ll actually get something for their money.

There’s a less tangible reason behind Kickstarter Live. It believes that this feature will deepen the bond beyond creators and backers, and will offer a more intimate personal connection.

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1300+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more at ncfacanada.org.