Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

April 26, 2022 Enterprise, Entrepreneurs, Start-ups, Small Businesses, FinTech and Alternative Finance, Fintech Services, Innovation and Resources No comments

Guest Post | Apr 26, 2022

Image Source: Pexels

Social media marketing is often a tough nut to crack.

After all, promoting your brand across social media platforms means competing with thousands of other brands, influencers, and even regular users for your target audiences’ attention.

It also requires research, using reliable tools, and developing solid strategies to get people talking about your business and boost your social media marketing efforts.

Plus, social media audience interests and preferences change rapidly, and new trends constantly emerge, making it challenging for your promotional and marketing efforts to keep up.

Fortunately, there are strategic ways to optimize your initiatives to promote your business on social media, including these five tips below.

1. Schedule your posts and use a content calendar

Managing multiple social media pages can be a nightmare, and it can hinder your efforts to promote your business effectively.

The key is to organize your social media marketing and promotional tasks. Use a social media calendar to organize, plan, and schedule your posts.

For instance, the social media marketing platform Vista Social offers a content calendar, post scheduling, tools for TikTok marketing, and other modern, sophisticated features.

You can plan, create, and edit your social media posts and schedule them for auto-publishing on peak times and dates, including auto-publishing your posts in bulk and adding posts to a queue.

Calendar - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: vistasocial.com

You can also use the Smart Publisher that searches for and curates content based on your set keywords and categories right from the platform.

smart publisher - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: vistasocial.com

Simplify and streamline your content planning and production by creating a calendar with all your activities across your social media marketing channels.

This way, you won’t need to manually analyze when is the best time to post on Instagram, Facebook, etc., saving you tons of time and effort.

Create a week or months’ worth of content based on your promotional efforts and social media marketing strategies.

You’ll get many opportunities to refine your strategy while putting more thought into your social media marketing content and processes.

2. Circulate and cross promote your social media profiles

You could post stunning, captivating content, but if your target audiences don’t know your brand exists on social media, you’re not likely to get optimum engagement and returns.

An excellent approach is to promote your social media profiles on your website, email newsletters, communications, and other marketing channels.

For instance, include social media icons or links in your email newsletters. It makes it easy for your audience to find your business on social media networks.

The email newsletter from Adidas with the social media clickable icons at the bottom is a classic example.

Adidas originals - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: addidas.com.

Make your social media links and icons highly visible and easy to access. It can help encourage viewers to click and check your social media profiles and interact with your brand.

Ensure your content tracking strategy includes monitoring your email newsletters and related content types to assess whether they’re driving your expected results.

Additionally, cross-promote your social media profiles across channels for optimum brand exposure. For example, you can promote your Facebook business page on your Instagram profile.

Once you start gaining a massive following on one platform, leverage it to market your other channels. Doing so can widen your reach, allowing you to connect with more audiences.

Track, prioritize, organize, and manage your social media brand and cross-promotion efforts seamlessly using popular task management software.

3. Stick to a consistent social media aesthetic

You can get as creative as you want with your social media pages and content, but not having a consistent aesthetic can create more work.

After all, you’ll need to produce multiple content and creatives across channels to keep your brand’s aesthetics dynamic and new, which takes time and effort.

Ensure your social media pages, content, and other creatives are on-brand and visually pleasing by implementing a social media aesthetic and stick to it.

It can help with brand recognition and awareness, supporting your promotional efforts on social media.

Create an aspect of your brand designed specifically for social media, and ensure consistency across multiple platforms.

While your brand’s tone and voice can vary depending on the social media platform, it pays to keep your visual aspects consistent so audiences get a good sense of your brand across channels.

For instance, Urban Skin Rx adopts a consistent aesthetic by using the brand’s signature turquoise and peach colors on its Facebook and Instagram pages.

urban skin - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: facebook.com

Womens history month - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: instagram.com

Consistent color schemes, design elements, and other visual aspects can help your audiences associate your social media content and profiles with your brand, what your company does, and what it stands for.

You can even leverage robust user feedback software to help understand customer sentiments and comments. Then, weave those into your social media channels’ aesthetics and brand promotion initiatives.

4. Let customers speak for your brand via testimonials

Self-promotion, especially on social media platforms, doesn’t always work, and it can often turn off audiences from your brand.

While there’s nothing wrong with telling your audiences your brand’s value, this tactic can come off as too sales-y and overly promotional.

The solution? Let satisfied customers speak for your brand by displaying customer feedback and testimonials across your social media pages.

It’s an excellent way to build trust with your audiences and strengthen your brand’s credibility, supporting your efforts to promote your business.

If you’re a B2B company that helps clients buy online articles for Search Engine Optimization (SEO), display your positive reviews on Facebook and Instagram.

SEOptimer uses this strategy by sharing glowing customer feedback on the company’s Instagram page.

optimize SEO - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: instagram.com

Include a catchy description to draw more attention to your customer feedback post and make it more objective and less promotional. It can make it easier for your audience to resonate with your content better.

Leverage social media for your brand promotion efforts

The social media landscape can change quickly, making it crucial for your business to keep up.

Use the best tools, develop solid strategies, and follow tried and true tips to give your business a fighting chance at successfully promoting your brand on social media.

Adopt creative tactics, try new things, and tweak your approach and content as trends and audience demands shift.

While effectively promoting your business on social media doesn’t happen overnight, the tips in this guide can set you on the path to achieving success for your efforts.

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