Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
Boosting Your Sales: Advanced SEO Strategies for Shopify Store Owners
Sep 20, 2023
Image: Unsplash/Roberto Cortese
When diving into the bustling world of e-commerce, setting up a Shopify store is just the beginning. The real challenge lies in drawing traffic and converting visitors into loyal customers. While you’ve probably dipped your toes into some basic SEO, let’s further explore some advanced strategies tailored for Shopify.
Get to Know Schema Markup
Schema markup, a form of microdata, makes search engines understand the context on your site better. By integrating schema markup into your Shopify store with the help of a Shopify SEO expert, you enhance the rich snippets that appear beneath your page title in search results. This can include product prices, ratings, and stock levels. For e-commerce, this is a goldmine. Shoppers get more info right from the search results, making them more likely to click.
Harness the Power of Long-Tail Keywords
While single-world keywords have their place, long-tail keywords (those three or four keyword phrases specific to what you’re selling) can be a game-changer. Why? They cater to users who are closer to the point of purchase. Utilize tools like SEMrush or Google Keyword Planner to uncover long-tail gems relevant to your products. Once you’ve got a list, sprinkle them naturally throughout your content.
Prioritize Mobile Optimization
With the explosion in smartphone usage, mobile shopping has become the norm. Ensure that your Shopify store is responsive, loads quickly, and offers a seamless shopping experience on mobile devices. Google’s mobile-first indexing will always favor sites optimized for mobile, giving you a leg up over the competition.
Diversify Your Content Offerings
Yes, product descriptions are a crucial part of your Shopify store. But there’s a broader content world to explore. Think blogs, how-to guides, and even videos that relate to your products or niche. This not only positions you as an authority but also provides more avenues for search engines to index your content. Plus, diverse content caters to different stages of the buyer’s journey.
Implement Advanced Link Building
Link building goes beyond getting a handful of backlinks. Focus on quality over quantity. Collaborate with influencers in your niche, guest post on reputable platforms, or even run affiliate programs. High-quality backlinks can drastically boost your site’s authority and search rankings.
Keep an Eye on Site Structure
Your Shopify store’s architecture should be logical and straightforward. The rule of thumb? Any product should be accessible within three clicks from the homepage. An organized site structure aids search engines in crawling your store and ensures that visitors don’t end up lost in a maze.
Analyze, Adapt, and Advance
The digital landscape is always evolving. Regularly review your SEO performance using tools like Google Analytics. Identify what’s working and what’s falling short. Then, adapt your strategies. Continuous learning and adaptation will help keep you ahead of the curve.
See: 5 Digital Policies Small Biz Must Have
Elevating your SEO game, especially on a platform as dynamic as Shopify, might seem daunting. But with the right strategies in your arsenal, you’re poised for success. By embracing these advanced tactics and enlisting professional help, you can set your Shopify store apart in the crowded digital marketplace.
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