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Mark Zuckerberg: TikTok ‘Very Effective Competitor’. ‘Sort of Missed’ a Giant Shift in Social Networking

CNBC | Jonathan Vanian | Oct 13, 2022

Meta vs tiktok - Mark Zuckerberg:  TikTok 'Very Effective Competitor'.  'Sort of Missed' a Giant Shift in Social NetworkingIn an interview published Wednesday in analyst Ben Thompson’s Statechery newsletter, the Facebook founder said he “sort of missed” a newer way that people “interact with discovered content” via social networking services.

  • Social feeds: People are increasingly using their social networking “feeds” to discover compelling content as opposed to viewing the media shared by the friends that they follow, he explained.
  • Competition: Zuckerberg referred to TikTok as a “very effective competitor” during the interview and acknowledged that the company was somewhat slow to this because it didn’t fit my pattern of a social thing, it felt more like a shorter version of YouTube to me,” he said.

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  • AI recommends all content: Zuckerberg also believes it’s important for Meta to develop AI that can recommend a range of content including photos and text to users besides just short videos.

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