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Mastercard launches biometric checkout program as contactless, secure payments grow

eMarketer | Adriana Nunez  | May 18, 2022

biometric payment graphic - Mastercard launches biometric checkout program as contactless, secure payments growMastercard’s new Biometric Checkout Program brings facial and fingerprint recognition technology to the point-of-sale (POS).  By linking consumers’ biometrics with their payment cards Mastercard can grow card volume even if a physical card isn’t present during the transaction.

The program lets consumers link their facial and fingerprint biometrics to a payment card. Once enrolled in the system, customers can check out with their face or fingerprint, no cards or mobile phones necessary.  Mastercard is working with several biometric and tech firms, including Payface and Fujitsu, to roll out the program. It kicked off a pilot in Brazil, where it is trialing the tech with Payface across five St Marche supermarket locations. Mastercard plans to launch similar pilots in the Middle East and Asia.

See:  How to protect your digital identity?

Contactless payments have become more popular during the pandemic, as consumers opt for more touchless checkout experiences. The number of global proximity mobile payment users is expected to hit 1.345 billion in 2022, up from 1.182 billion in 2020, per Insider Intelligence forecasts. QR code-based transactions and tap-and-pay cards are also fueling contactless payment growth.  And growing fraud threats have made payment security a major focus for both businesses and consumers.

m?ca=nlsn329068&cr=crtve&ce=emarketer&pc=emarketer plc0007&ci=nlsnci3525&am=3&at=view&rt=banner&st=image&r=1652911980 - Mastercard launches biometric checkout program as contactless, secure payments growWhile biometric payments may be compelling for consumers who value security and frictionless commerce, it could be a hard sell for privacy-focused consumers who are reticent about sharing biometric information. Thirty-six percent of global respondents said they were at least somewhat uncomfortable with biometric payments—nearly split with those who said the opposite, per a Mastercard survey.

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