NCFA Advisor, Murray McKercher on Profit Business Cast – Crowdfunding: Viable Resource or Novelty?

Share | Andrew Brown & Robert Gold | October 31, 2013

Profit Business CastProduced in partnership with Bennett Gold LLP Chartered Accountants and Write On The Money 

The National Crowdfunding Association of Canada (NCFA) is only a year old—but it's been quite a year for crowdfunding in Canada. Murray McKercher, a board advisor for the young association, says the fundraising model has blossomed in Canada over the last 12 months, with major sites Indiegogo and Kickstarter targeting Canadian entrepreneurs.

While many have pointed to the spinoff benefits of a crowdfunding campaign—free R&D, for one thing— McKercher says the model really isn't about crowdsourcing. Put simply: it's about getting some initial capital into an entrepreneurial startup. "I do a lot of advising for startups through [various] accelerators, and getting that first $50,000 is really difficult," says McKercher. "Crowdfunding is a vehicle to allow those young entrepreneurs to get some capital into their company."

Related:  Join NCFA Canada Today!

Right now, the model is limited to perks and rewards for investors—it's not possible for Canadian investors to buy common stock or shares or make an actual equity investment in a crowdfunded initiative. But McKercher says the model has had great success in the UK and elsewhere, and believes it's gaining momentum in Canada. The NCAC is working with bodies like the Ontario Securities Commission to create a an equity crowdfunding model that protects both the entrepreneur and the investor. If equity crowdfunding becomes a reality, it would bring the model to the next level, putting it on par with other viable options such as the Toronto Stock Exchange.

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Murray McKercherNCFA Board Advisor, Murray McKercher, brings over 30 years of experience and expertise in the field of information and communications technologies with a focus on the mobile internet.  He is an Advisor at the Mobile Institute, which educates, enables and empowers organizations to capture their share of the global marketplace.  He is an active supporter of innovative start-ups and connects entrepreneurs with the resources and networks required to progress their ventures.   View profile

The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place. Join our growing network of industry stakeholders, fundraisers and investors. Increase your organization’s profile and gain access to a dynamic group of industry front runners. Learn more eBrochure | Prezi or contact us at