Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
Seeking Equity Crowdfunding Backers? Take A Look At Your Company Logo
Forbes |
Company logos may not foretell a venture's profitability, but they could help garner backing on equity crowdfunding platforms, especially if investors perceive them as complex, new research suggests.
Previous studies have indicated that cues strongly associated with a startup venture's potential success – signals such as patent ownership, the size of the equity raise and the founders' education and network – influence crowdfunding investors.
Now a research team from Canada, France and the UK suggests that the company logo, while a more tenuous visual cue, can sway crowdfunding backers' investment decisions as well.
Company logos pervade crowdfunding platforms, but little is known about the effects of such visual cues on investor behavior, they write.
See: $5 million Equity crowdfunding extended to private companies
The team, after conducting a survey, a field study and an experiment, report that backers appear to interpret logo design complexity as a signal of a venture's innovativeness, and invest more in companies with more complex logos.
They presented their findings in an article, "What's in a logo? The Impact of complex visual cues in equity crowdfunding," in the January 2019 edition of the Journal of Business Venturing.
The authors say they found support for their idea that crowdfunding investors process visual cues automatically as a mental shortcut to help form their thoughts on early-stage entrepreneurial ventures – with more complex logos creating more favorable perceptions and drawing more funds.
"Increasing logo complexity can increase the amount of funds invested in ventures," they conclude.
Investors may see more complex logos as a sign of innovativeness because the images are more difficult to process, "and thus, feel less familiar and more unique, original, and novel to backers," according to the research by Ammara Mahmoud of Wilfrid Laurier University in Canada, Jonathan Luffarelli of France's Montpellier Business School and Mudra Mukesh of the University of Westminster in London.
One study approach used field data from a top equity crowdfunding platform to show logo complexity can boost funds invested in a venture. Based on the results, the researchers estimate that a one-unit increase in logo complexity ratings leads to an 8 percent increase in investment amount.
"This effect is comparable in magnitude to the effect of (stronger) cues such as venture team size and number of previous pledges," they write.
See: European Parliament Draft Legislation Shows Intent to Enable Crowdfunding Platforms to Host Initial Coin Offerings
The researchers also surveyed 2,630 people recruited on crowdsourcing platform Amazon Mechanical Turk to rate the logos of 174 ventures raising capital on two equity crowdfunding sites. Each respondent rated two randomly chosen logos, with half of the participants asked to rate a venture on perceived innovatiness and the other half asked to rate logo complexity.
The results show that "logo complexity was positively associated with perceived venture innovativeness."
A third study involving experienced crowdfunding investors further supported the hypotheses, they write.
Continue to the full article --> here
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Regulation | Nov 29, 2023 Elon Musk and Mark Cuban Support Legal Challenge Against SEC's In-House Judges Elon Musk and Mark Cuban are backing hedge-fund manager George Jarkesy in a significant legal battle against the Securities and Exchange Commission (SEC). This case, now before the US Supreme Court, questions the SEC's use of in-house judges for imposing penalties. Jarkesy's argument, supported by Musk and Cuban, is centered on the constitutional right of defendants in SEC cases to have a jury trial. This challenge could reshape how the SEC and potentially other regulatory bodies like the Federal Trade Commission conduct their enforcement actions. The Problems with Conflicts and Power Imbalance The problem with the Securities and Exchange Commission (SEC) using in-house judges primarily revolves around concerns of fairness, constitutional rights, and the balance of power in regulatory enforcement. Here are some key points of contention: The central issue is the SEC's ability to bring cases before its own administrative law judges (ALJs) instead of federal courts. Critics argue that this denies defendants the constitutional right to a jury trial, which is seen as a fundamental aspect of the American legal system. There's a perception that in-house judges may be biased in ...
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Regulation | Nov 29, 2023 Elon Musk and Mark Cuban Support Legal Challenge Against SEC's In-House Judges Elon Musk and Mark Cuban are backing hedge-fund manager George Jarkesy in a significant legal battle against the Securities and Exchange Commission (SEC). This case, now before the US Supreme Court, questions the SEC's use of in-house judges for imposing penalties. Jarkesy's argument, supported by Musk and Cuban, is centered on the constitutional right of defendants in SEC cases to have a jury trial. This challenge could reshape how the SEC and potentially other regulatory bodies like the Federal Trade Commission conduct their enforcement actions. The Problems with Conflicts and Power Imbalance The problem with the Securities and Exchange Commission (SEC) using in-house judges primarily revolves around concerns of fairness, constitutional rights, and the balance of power in regulatory enforcement. Here are some key points of contention: The central issue is the SEC's ability to bring cases before its own administrative law judges (ALJs) instead of federal courts. Critics argue that this denies defendants the constitutional right to a jury trial, which is seen as a fundamental aspect of the American legal system. There's a perception that in-house judges may be biased in ...
Nov 29, 2023 Nowadays environmental concerns have reached critical levels, that’s why sustainable construction practices have emerged as a beacon of hope. These practices not only help protect our planet but also offer numerous advantages to homeowners and builders alike. In this article, we will dig into the methods and merits of sustainable construction. Methods of Sustainable Construction Here are some key principles and methods integral to sustainable construction: 1. Energy Efficiency One of the foundational pillars of sustainable construction is ensuring that homes are constructed with energy efficiency and environmental sustainability at their core. This is where the auditing platform for home renovation grants comes into play. Such platforms provide valuable resources and support to homeowners and builders who are committed to accessing grants and incentives for sustainable construction projects. Sustainable construction places a strong emphasis on optimizing energy usage. Lighting serves as a crucial component of any building, and the choice of lighting fixtures holds the potential to dramatically impact energy efficiency. LED lights have emerged as the go-to choice for sustainable construction due to their myriad of benefits. LED lights are remarkably energy-efficient, consuming significantly less electricity compared to traditional incandescent or fluorescent bulbs. This substantial reduction ...
AI | Nov 29, 2023 Amazon has recently unveiled 'Q', an innovative AI-powered chatbot designed for businesses operations offering tailored solutions and advice Q was announced at Amazon’s re:Invent conference in Las Vegas, emphasizing its potential to revolutionize how businesses interact with AI technology and is trained on 17 years of AWS knowledge, offering tailored solutions and advice for a wide range of business queries. It's priced at $20 per user per year and currently in public preview and can be integrated with various business-specific applications like Salesforce, Jira, Zendesk, and Gmail, allowing it to learn and adapt to a company's unique structure and needs. Highlights The chatbot has advanced analytical capabilities and can analyze business data to identify customer pain points and suggest improvements, drawing from its extensive database and business-specific information. Beyond answering questions, Q can generate content like blog posts and emails, and execute tasks such as creating service tickets and updating dashboards, enhancing business efficiency. See: Amazon’s Anthropic Investment Shaping Future Job Landscape Q is designed with a strong emphasis on security and privacy, ensuring that it only accesses and provides information that the user is authorized to see, addressing potential concerns about data privacy and ...
NCFA Member Innovation Spotlight | Nov 28, 2023 ReliablyME launches an AI-powered Accountability Coach GPT blending ancient philosophical wisdom and modern AI technology to offer a unique approach to personal and professional development. The ReliablyME Accountability Coach GPT is now accessible through ChatGPT Plus. The tool is designed for a wide range of users, including professionals, entrepreneurs, students, and anyone interested in disciplined goal-setting and ethical practices. It stands out as an accessible, flexible, and cost-effective coaching solution. Founded in 2018, ReliablyME has been committed to delivering innovative and effective coaching solutions. With its focus on ethical and balanced growth, the company continues to be a leader in developing tools and resources that empower individuals and organizations to reach their full potential. Example Use Cases 1. Setting and Achieving Personal Goals Users seek assistance in defining clear, achievable objectives using the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) framework. This often involves exploring personal or professional goals, such as improving productivity, pursuing a new skill, or achieving a specific fitness target. Accountability Coach GPT guides users in formulating these goals in a manner that is aligned with Stoic principles of focusing on what is within their control and Taoist concepts of ...
Bitcoin Mining | Nov 28, 2023 Bitfarms Ltd., a Canadian-based and publicly traded on NASDAQ and TSX, a leading global bitcoin mining company, recently announced a significant upgrade to its mining operations to boost the company's operational capacity and efficiency. The upgrade involves the acquisition of 35,888 Bitmain T21 miners, with an option for an additional 28,000 units, potentially elevating Bitfarms' operational capacity to an impressive 17 EH/s and 391 MW by the second half of 2024. See: One of Biggest Bitcoin Mining Firms in Canada, Bitfarms, to Adjust HOLD Strategy Last week, Bitfarms announced a $60 million Canadian private placement with U.S. institutional investors with the net proceeds from this private placement earmarked for the acquisition of new miners, expansion of infrastructure, and enhancement of the company's working capital. Bitfarms' purchase of 35,888 Bitmain T21 miners, priced at $2,660 each, enables unparalleled efficiency and mining power. This upgrade aligns with the upcoming bitcoin halving in April 2024, an event that typically triggers increased market activity and valuation fluctuations. The new T21 miners boast a highly efficient 3 Phase 415v PSU and High Energy Mode, aligning with global shifts towards sustainable mining practices. Third Quarter 2023 Results Bitfarms Ltd.'s financial ...
Crypto | Nov 28, 2023 Ex-Binance CEO Changpeng Zhao Faces Up to 10 Years in Prison Amid Bank Secrecy Act Violations Changpeng Zhao, the former CEO of cryptocurrency exchange Binance, is currently facing a potential prison sentence of up to 10 years. This development follows his guilty plea for violating the Bank Secrecy Act. The U.S. Department of Justice (DOJ) has expressed frustration over Zhao's permission to reside in the UAE until his sentencing, considering his billionaire status and the UAE's lack of an extradition treaty with the U.S. See: SEC Files Lawsuit and Accuses Kraken of Commingling Key Points Zhao has been charged by the DOJ for violating the Bank Secrecy Act, with the prosecution possibly arguing for a maximum 10-year term. This is a significant increase from the initially anticipated 12-18 month sentence. Binance has agreed to pay a massive $4.3 billion fine, marking one of the largest enforcement actions against a crypto platform. Zhao himself was personally fined $50 million. Attorneys for Zhao, a dual citizen of Canada and the UAE, submitted a motion last Thursday to the Western District of Washington in Seattle. They argued that Zhao is not a flight risk, emphasizing his voluntary appearance ...
Digital Identity | Nov 28, 2023 Syngrafii Announces Integration with Trulioo Identity Document Verification, Enhancing its iinked Sign™ and Video Signing Room™ (VSR) platforms. Syngrafii's strategic integration helps secure electronic signatures, addressing the evolving needs of regulatory bodies and combating financial crimes like mortgage and auto loan fraud. The integration not only streamlines the identity verification process but also fortifies compliance with KYC, KYB, and AML protocols, setting a new standard in the digital signing realm. See: Digital Identity in the Age of Web3: Empowering Individuals, Transforming Organizations Key Points: The integration with Trulioo's Identity Document Verification brings a new level of assurance in signatory authentication, combining e-signature and IDV processes into a unified, more secure platform. This integration is a response to the changing demands of regulatory agencies, law societies, and financial institutions, ensuring compliance and mitigating risks associated with financial crimes, and meets the standards of NIST and DIACC Syngrafii's iinked Sign™ now includes a "Write to Sign" feature, allowing signatories to use their own handwriting, enhancing the authenticity and non-repudiation of electronic signatures. This collaboration supports Syngrafii's expansion in core markets like Canada and the U.S., while enhancing global trust in digital transactions. Syngrafii's suite, including the ...
ESG | Nov 28, 2023 The Monetary Authority of Singapore (MAS) has recently launched 'Project Greenprint' (Gprnt), an innovative digital platform to streamline the collection and access of Environmental, Social, and Governance (ESG) data View release This initiative, part of Project Greenprint, aims to simplify sustainability reporting and decision-making processes for both large corporations and small and medium enterprises (SMEs). Gprnt integrates four key utilities: a disclosure portal, a data registry, a solutions marketplace, and data orchestration capabilities, offering a comprehensive solution for ESG data management. See: ‘Lazy’ ESG Fund Managers Are Caught Swimming Naked as SVB Exposes Scheduled for a progressive rollout starting from Q1 2024, Gprnt promises to automate ESG reporting, providing timely insights and enhanced data access for the ESG community. Gprnt enables businesses to automatically convert economic data into sustainability-related information. This includes integrations with various digital systems like utilities, payroll solutions, and AIoT sensors. The platform will collect data through APIs and compute ESG-related outputs. It will also use AI tools for data extraction from documents and a GPT4-powered chatbot for crafting sustainability disclosures. Gprnt's data registry and marketplace functions, launching next year, will facilitate access to aggregated data and connect solution providers with investors ...
DeFi Payments | Nov 27, 2023 How Permissioned DeFi is revolutionizing cross-border payments with efficient, cost effective, secure and regulatory compliant transactions The challenges of both traditional and permissionless DeFi for payments: Traditional cross-border payment systems are often slow, expensive, and lack transparency. Permissionless DeFi, while offering advantages such as near-instant transfers and better traceability, falls short in terms of anti-money laundering (AML) and Know Your Customer (KYC) functions, making it vulnerable to fraud and erroneous payments. These shortcomings have hindered its widespread adoption by financial institutions. See: JPMorgan’s New Programmable Payments in Blockchain Best of Both Worlds with Permissioned DeFi Permissioned DeFi solves these concerns by integrating the best of both worlds: the efficiency of DeFi and the necessary compliance controls. This model involves several key steps and 8 key participants, ensuring a secure, compliant, and efficient process for cross-border transactions. Here's the step-by-step process below: Step 1. KYC Process and Whitelisting: Institutions undergo a platform-level KYC process conducted by whitelisters, who approve users and add their digital wallets to the allowed list. Institutions can act as whitelisters or appoint third parties for this role. Step 2. Initiating the Transaction: Once KYC-approved, a sender (individual, business, or institution) can ...
Funding | Nov 27, 2023 Victoria-based Payments fintech, Peloton Technologies, successfully closes a $2 million late seed funding round to simplify payment processes for Small and Medium-Sized Enterprises (SMEs) in Canada. Highlights The $2 million investment round, led by a group of undisclosed investors with expertise in payments, banking, and risk management, reflects strong confidence in Peloton's business model and growth potential. Peloton's platform is distinguished by its ability to integrate multiple payment methods across various financial institutions, offering a comprehensive and unified payments platform that is scalable and adaptable, growing alongside businesses. ISOs (Independent Sales Organizations): They provide a customizable and white-labeled solution for ISOs, ensuring a unified approach to payment processing. Merchants: The platform offers all the necessary tools for merchants to support their business growth. CEO/CFO Solution: This solution is tailored to maximize the benefits of corporate rewards cards for high-level executives. See: CB Insights Global Fintech Q3 2023 & Canada Spotlight The Pacific Economic Development Agency of Canada declared a substantial investment in July 2023. This initiative, part of the Business Scale-Up and Productivity Program, led to Peloton Technologies receiving a notable $1.5 million funding, marking it as the highest-funded FinTech by PacifiCan. Building on this ...
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