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Unraveling Threads: How Meta’s New App is Weaving a New Path in Social Networking

CBC News | Patrick Smith | Jul 6, 2023

Meta image Threads - Unraveling Threads: How Meta's New App is Weaving a New Path in Social Networking

Image: Meta

Meta's new conversation app, Threads, garners over 10 million sign-ups within hours of launch, challenging Twitter's dominance amidst user discontent over tweet-viewing limits.

  • Meta's launch of Threads, a new conversation app, has seen an overwhelming response with over 10 million sign-ups within seven hours of its launch. This rapid adoption, including a growing number of celebrities, positions Threads as a direct competitor to Twitter, especially in light of recent user dissatisfaction with Twitter's decision to limit the number of tweets that can be viewed in a day.
    • Migration:  While twitter has implemented a new tweet-viewing limit, Threads is currently offering unrestricted access to content.
    • Celebrity Influence: The early adoption of Threads by celebrities like Jennifer Lopez, Shakira, Gordon Ramsay, Tom Brady, and Coldplay could potentially influence their large fan bases to migrate to the new platform, further boosting Threads' user base.
    • Competition: Signifies Meta's strategic move to diversify its product offerings and compete directly with other social media giants like Twitter. This could lead to a reshaping of the social media landscape, with platforms continuously innovating to retain and attract users.

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  • Is Threads different from Twitter? 
    • Content Format: Unlike Twitter's 280-character limit, Threads allows posts up to 500 characters long and includes the ability to share links, photos, and videos up to 5 minutes in length. This expanded format provides users with more flexibility and creative freedom in their posts.
    • User Control and Safety: Threads offers users more control over their interactions, with tools to manage who can mention or reply to them.
      • Users can also filter out replies containing specific words and have the ability to block, restrict, or report profiles. This focus on user control and safety could make Threads a more appealing platform for users seeking a positive and respectful online environment.
    • Interoperability with Other Networks:
      • Threads plans to make the app compatible with ActivityPub, an open social networking protocol. This means that Threads will be interoperable with other apps that support the ActivityPub protocol, such as Mastodon and WordPress.
      • This interoperability allows for new types of connections that are not possible on most social apps today, potentially expanding the reach and diversity of user interactions.

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NCFA Jan 2018 resize - Unraveling Threads: How Meta's New App is Weaving a New Path in Social NetworkingThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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