Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
4 Online Marketing Strategies to Expand Your Digital Presence and Boost Your Sales
Guest Post | July 7 , 2021
Without the right online marketing strategies, keeping up with the ever changing ecommerce landscape and running successful campaigns become exceedingly challenging.
Failing to create, maintain, and refine agile marketing strategies, such as streamlining and scaling your content marketing process, also leads to wasted resources and little returns for your efforts.
The good news is, there are tried and tested online marketing strategies to increase your visibility and, ultimately, skyrocket your sales, which you’ll learn in this guide.
Timeless online marketing strategies
In this guide, we’ll look into the fundamental online marketing strategies and their related tactics and approaches to help you reach your marketing goals.
1. Search engine optimization (SEO)
Optimizing your website and content for search engines helps you increase your online visibility and drive organic search traffic to your site.
You need to optimize for mobile first indexing, make sure your pages load fast, add proper metadata, etc.
Keyword research is also crucial.
Performing keyword research gives you insights into what your audience searches for online, which keywords to rank for, and which ones to target for your content marketing strategies (among others).
Use SEO tools such as Ubersuggest to get valuable keyword data, such as the estimated monthly search volume, competition in organic and paid search, the average cost per click, etc.
The tool also gives you keyword ideas from search terms people type into Google, including questions, prepositions, related, comparisons, and suggestions.
If you’re targeting keywords such as IT marketing, for instance, you’ll get content ideas through the top page titles and URLs ranking for the same keyword, including their estimated monthly traffic, incoming hyperlinks, and social shares.
This helps you assess the keyword’s feasibility to help increase your search visibility and bolster your marketing for technology efforts.
2. Content marketing
Content marketing is crucial because it helps you educate prospects about the value of your products and services.
Your content marketing strategies also let you share relevant information that answers your audiences’ problems, allowing you to be a thought leader in your industry.
Fuel your content marketing strategies by publishing blogs and following these tips.
- Post relevant articles to drive traffic to your website. Publishing valuable blog posts grows the number of web pages search engines will index, which can help increase your search results ranking and visibility.
- Increase brand exposure through high-quality content. Create excellent content that resonates with your audience. This makes your blogs highly shareable on other channels, such as social media.
Tools such as Grammarly help you check your content for clarity, grammatical errors, and your blog post’s overall quality.
The tool also analyzes your write up and provides specific suggestions to improve the correctness, clarity, engagement, and delivery.
- Use proper format. Properly formatting your blog post helps your readers consume your content easily, stay longer on your website, and, ultimately, act on your conversion goals.
Additional tip: Ensure proper formatting throughout your site when you follow a WordPress customization guide to provide excellent navigation and content readability to your visitors.
3. Email marketing
Email marketing provides you a direct channel for your business, current customers, and prospects to communicate and interact.
However, you need to carry out the right approach carefully. This helps ensure your email marketing campaigns are successful, and you don’t end up getting flagged as spam, which could put your efforts to waste.
See: 4 Aspects in Your Ecommerce Business You Should Automate
Here are some quick email marketing 101 tactics to help drive your strategy.
- Offer lead magnets. Entice your prospects to sign up and give you their email addresses by offering them something valuable in return.
This could be anything, from free ebooks and training to exclusive offers and discount codes, including other offers related to your products and services.
- Segment your audience. Group your audiences according to many factors such as age, demographics, buying behavior, level of engagement, and more.
Doing so allows you to send personalized and targeted emails to specific audience segments, such as leads you want to nurture into sales and those you’re building brand and authority.
- Split test your emails. Test different versions of your email marketing conversion elements to check which ones your audiences respond to best.
See: How to Boost your Crowdfunding Campaign with SEO
Split test elements including your subject line, design elements (such as the layout, length, color, etc.), content, call-to-action, and more.
4. Create a mobile app
There are tons of advantages to having a mobile app if you own an ecommerce business.
When you have a mobile app, you make it convenient for your customers to transact with you.
You can also skyrocket your conversion rates to nauseous heights since you have your customer's full attention when they’re on your mobile app. Unlike other platforms where your customers can see ads or competitor products that might distract them from purchasing.
Repeat purchases is another benefit you can enjoy. Because your customers have your app, there’s a high chance they’ll buy again from you since they can view your products when they’re on your app.
One thing you should remember when creating apps is you should backup your critical business codes. Suppose your using Azure DevOps to create your mobile app, you need to be religious about executing your Azure DevOps backups to protect your company against cybercriminals, reduce your downtimes, and comply with certain government regulations, among other things.
Consistently backing up your codes is crucial to protect your business from needless downtimes and cybercriminals.
5. Social media marketing
Social media platforms let you build a following and connect with your audience to help raise your brand awareness, generate website traffic, and boost sales.
Social media marketing includes listening to and engaging your audience, publishing great content on your pages, running social media ads, and others.
Bolster your social media marketing strategy by considering these tips.
- Create campaigns for the right social channels. Know which social media platforms your target audiences are on to help you tailor your marketing efforts.
For instance, avoid running ads on Pinterest if your target audiences are older males audiences since most Pinterest users are females.
- Perform social listening. Establish your brand’s reputation by building an active social presence and learn what people are saying about your brand on social channels.
Use social listening tools such as Social Searcher to get real-time mentions monitoring about your brand on the web and in social media from one platform.
This helps you manage your social media presence, shape your strategies, increase positive hype about your brand, and handle the potential negative press.
Learning these evergreen marketing tips that work will help drive your strategies forward and you’ll gain excellent returns.
Streamlining your marketing campaigns
Now that we’ve shared with you five tried and tested marketing strategies you can implement to grow your online sales, take inventory of the buying process your customers undergo when they’re making a purchase.
See: 4 Important strategies to help your business recover from coronavirus
Make sure the process is seamless and frictionless.
If you’re running a brick and mortar store, you need to pique the attention of your casual web visitors, entice them to visit your store so they can purchase your products, take out their wallets so you can process the transaction through your computerized cash registers, set up a relationship building sequence so those who bought from you will purchase again, etc.
The more frictionless the process becomes for your customers, the easier it is for them to make the purchase.
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