Apple’s Foray into Metaverse: Anticipation of ‘xrOS’ Unveil at WWD

Entrepreneur | Emily Rella | May 16, 2023

Image: Freepik/master1305

Maybe the Metaverse isn't dead after all.

• Apple's Potential Entry into the Metaverse:
  • Despite being a technological titan, Apple has remained surprisingly absent from the metaverse and mixed reality space - areas where fellow tech giants like Meta have already made significant strides.
  • However, the discovery of a new trademark for "xrOS" hints that Apple may soon reveal its own plans for this burgeoning virtual landscape.
• "xrOS" - A New Mixed-Reality Operating System:
  • The registered trademark "xrOS" seems to mark Apple's first step into mixed-reality software.
  • The trademark, filed in New Zealand, indicates a system designed to work with both virtual and augmented realities, offering a potential look into Apple's vision for a blended physical-digital world.
  • The styling of the logo appears consistent with Apple's existing OS trademarks, suggesting a seamless integration with Apple's ecosystem.

FFCON23 Video:  Building the Metaverse: Challenges, Benefits, and Impact on Real-Life Industries

• Rumors and Speculations :
  • With Apple's Worldwide Developer Conference (WWDC) set to start in June, there is widespread speculation that "xrOS" will be officially announced during this event. This expectation is fueled by reports of positive initial feedback from industry insiders, such as Meta's VR co-founder Palmer Luckey, who claimed to have tested Apple's VR set and praised it highly.

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