Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Millennial and Gen Z Workforce Demand Purpose-Driven Work: Deloitte Survey Insights
Fortune | Elizabeth Faber | Jul 6, 2023
Image: Unsplash/Eliott Reyna
Ethical alignment and purpose-driven work significantly influences career decisions of Gen Z and Millennials
- Deloitte's latest Global Gen Z and Millennial Survey reveals that nearly 40% of respondents have rejected work assignments due to ethical concerns, and over a third have declined offers from employers they perceive as lacking in areas such as environmental responsibility, diversity, equity, and inclusion (DEI), or mental health initiatives.
- This underscores the importance of ethical alignment between employees and their organizations, a factor that significantly influences career decisions among younger generations.
- Purpose-Driven Work is a Must:
- The survey indicates that over 80% of Deloitte's global workforce, approximately 330,000 employees, belong to the Millennial and Gen Z demographics.
- These generations are not satisfied with merely working for purpose-driven organizations; they want to actively participate in driving societal change through their work.
- However, only half of the respondents feel empowered to drive change within their organizations, highlighting a gap that employers need to address.
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- Climate Action:
- Over half of the respondents research a company's environmental impact and policies before accepting a role, and a quarter plan to change jobs or sectors due to climate concerns.
- Only 15% of Gen Z and Millennial respondents feel they can influence their organization's sustainability efforts.
Organizations must prioritize purpose and impact, promote ethical alignment, and empower employees to drive change. This not only secures long-term commitment from these generations but also creates financial and social value for the organization.
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Download the 38 page PDF Survey report --> here
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