Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Canadian Crypto Ownership Hits 25% In OSC Survey
July 29, 2026 | NCFA Insight | Digital Assets Blockchain And Tokenization, Wealth Investing And Trading, Risk Compliance And Regtech
Canadian Crypto Ownership, Advice And Product Demand
On July 28, 2026, the Ontario Securities Commission released its Crypto Assets 2025 survey, providing an updated national baseline for crypto ownership, investor behaviour, platform use, financial advice, stablecoins and tokenized assets.
Ipsos surveyed 2,360 Canadian adults online between December 18, 2025, and January 22, 2026. Crypto owners were oversampled to provide a large enough subgroup for analysis, then weighted to reflect the Canadian population. Results for the total sample have a credibility interval of approximately 2.5 percentage points, with wider intervals for smaller groups.
The survey results show a market that has recovered from its 2023 decline and is becoming more connected to financial advisors, registered platforms and established institutions. The data also underscores why ownership alone can't measure market maturity. Customer knowledge, custody decisions, promotional pressure and financial losses remain part of the same picture.
Ownership and Outlook
- 59% correctly identified crypto assets, up from 54% in 2023 and 51% in 2022
- 25% currently owned crypto assets or crypto funds, up from 10% in 2023 and 13% in 2022
- 39% of investors owned some form of crypto product. Ownership reached 44% among self directed investors and 30% among investors working with an advisor
- 35% of Canadians aware of crypto reported high familiarity, compared with 27% in 2023
- 38% said they were likely to buy crypto within 12 months, up from 20% in 2023
- 43% believed crypto already plays a key financial role, while 52% expected it to play a key role in the future
- 38% of direct crypto owners reported holdings above $20,000. Among crypto fund owners, 45% reported more than $20,000
Buying, Advice and Platform Use
- 59% acquired crypto through a centralized trading platform, compared with 18% through a decentralized exchange
- 48% of centralized platform users had used Coinbase, followed by Wealthsimple Crypto at 37%, Crypto.com at 29% and Binance at 20%. Respondents could identify more than one platform
- 22% consulted a financial advisor before buying, up from 13% in 2023
- 39% of advised investors said an advisor recommended crypto, nearly double the 19% reported in 2023. Most recommendations involved 10% or less of the portfolio
- 50% checked whether their platform was registered, up from 38% in 2023
- 67% recalled receiving a crypto risk disclosure before purchasing through a centralized platform
- 74% of centralized platform users paid transaction fees, compared with 57% in 2023
Promotion, Custody and Customer Experience
- 53% recalled seeing crypto advertising, up from 45% in 2023. Social media was the leading source
- 31% recalled receiving a platform purchase bonus, 28% had seen a referral offer and 29% had seen a personality promoting a particular platform
- 49% stored crypto on the platform where it was purchased, while 35% used an online wallet and 8% used a hardware wallet
- 15% of centralized platform users reported a financial loss involving fraud, scams or hacking
- 10% had been unable to withdraw money, 9% had been unable to withdraw crypto and 10% said they didn't understand the fees they paid
- 33% of people who had owned crypto reported significant regret, while 51% reported little or no regret
Stablecoins and Tokenized Assets
- 34% had heard of stablecoins, while 11% said they had held or used one during the previous 12 months
- 89% of stablecoin owners had used them. Uses included exchanging them for other crypto at 38%, converting them to cash at 36%, earning yield at 30%, paying for goods or services at 24% and making international transfers at 20%
- 24% had heard of tokenized real world assets
- 74% of those familiar with tokenized assets would consider investing if their bank or investment firm offered tokenized government bonds, money market funds or similar products
Ownership Rebounded Across The Market
The increase from 10% to 25% is the survey's largest headline, but it needs to be read carefully. The OSC definition includes direct crypto assets and crypto investment funds. It also captures a later market period than the Bank of Canada's most recent detailed ownership study.
The Bank of Canada estimated that approximately 10% of Canadians owned Bitcoin in late 2023. That research covered Bitcoin specifically, used a different survey and was conducted more than two years before the OSC's latest survey work.
Within the OSC's own series, however, the direction is clear. Ownership, familiarity, purchase intentions and confidence all recovered from their 2023 lows. The latest ownership rate is also well above the 13% recorded in 2022.
The reasons people bought crypto provides more context. Portfolio diversification was cited by 28%, long term confidence in crypto or its technology by 27% and speculation by 26%. Investors aren't necessarily entering the market for one common reason. Some see an alternative asset class, some want exposure to the technology and others are trading for shorter term returns.
The barriers are just as varied. Among people who hadn't purchased crypto, 43% said they didn't understand it well enough, 43% worried about fraud or scams, 41% considered it too much like gambling and 41% cited price volatility. Those concerns have softened in some areas since 2023, but they haven't disappeared.
Ownership also says little about customer value on its own. A person holding $200 on one platform and an investor holding $100,000 through several products both count as owners. The OSC found that 60% of direct owners held no more than $20,000, while 38% reported more. Platforms and investors still need transaction volume, account retention, asset concentration and revenue data to understand the commercial depth behind the national ownership rate.
Advisors And Platforms Take A Larger Role
The change in financial advice may prove more consequential than the ownership headline. Among investors working with an advisor, 39% said their advisor had recommended crypto assets. That compares with 19% in 2023 and 21% in 2022.
Most recommendations remained limited but still --> twenty-five percent said their advisor recommended an allocation of 10% or less, while 14% reported a recommendation above 10%. Sixty percent said crypto wasn't recommended. Even so, they show crypto entering more client conversations. The percentage consulting an advisor before buying rose to 22%, while financial press reached 19% and provincial securities regulator websites reached 11%.
Informal information still carries considerable influence. Friends, family and colleagues were consulted by 34% of buyers. Social media influencers reached 21%, while another 19% used advice from people on social media or online forums.
Advertising grew at the same time. More than half recalled seeing crypto promotion, and roughly three in ten remembered platform bonuses, referral rewards or personalities promoting a particular trading venue. Registered firms, advisors and regulators are therefore competing for investor attention inside a market where promotional messages can arrive faster than formal guidance.
Centralized platforms are still the main commercial on-ramp. Their advantage comes from familiar onboarding, Canadian payment connections, custody and a simpler buying experience. Registration can add confidence, especially as more customers learn to check whether a platform is authorized.
The Canadian registrations obtained by global platforms operating in Canada such as Coinbase and Kraken are driving competition and vying for trust and distribution. Registration subjects a platform to Canadian requirements, but it doesn't remove investment, custody, fraud or company risk.
49% of owners keep assets on the platform where they bought them. For many customers, the trading venue is also their custodian, account interface, source of product information and first point of contact when a withdrawal fails.
Fifteen percent of centralized platform users reported losing money through a scam, fraud or hacking incident. Among the smaller group reporting hacking losses, 31% said at least $60,000 was lost. That subgroup is limited, but the reported amounts show how quickly a retail platform problem can become a serious household loss.
New Products Raise The Operating Stakes
Stablecoin payment infrastructure and tokenized RWA infrastructure show where Canadian demand may coalesce next. The OSC results confirm national investor numbers behind two channels that are already advancing through regulated products, settlement systems and new forms of asset ownership.
The operating layer is also becoming easier to see. VersaBank and QCAD connect a Canadian dollar stablecoin to regulated banking infrastructure, while tokenized fund operations are expanding into subscriptions, redemptions, investor records, pricing and settlement. The survey helps show whether Canadian investors are becoming ready for the products that this infrastructure could support.
Stablecoin awareness reached 34%, and 11% of Canadians said they had held or used one during the previous year. Owners weren't simply leaving them untouched. Eighty-nine percent had used them for at least one activity.
Trading and cash conversion remained the leading uses, but stablecoins were also used for yield, purchases and international transfers. The 20% international transfer rate gives payment providers and fintechs a practical customer problem to pursue, particularly where traditional cross border transfers remain expensive or slow.
All good and well, but there's an understanding gap that hasn't kept pace with product use. Earlier FCAC research found low knowledge of stablecoin backing, regulation and consumer protection. The OSC survey adds a more current picture of how owners are actually using them.
Tokenized real world assets start from a smaller awareness base. Only 24% had heard of the category. Yet 74% of that group said they would consider investing if the product were available through their bank or investment firm. So, investors may be more receptive to tokenized government bonds, money market funds and similar products when the account, institution and reporting relationship are already familiar.
For fintech builders, issuing the token is only one part of the market. Banks, dealers and asset managers also need custody, identity checks, ownership records, compliance tools and settlement. Those systems must work across conventional accounts and blockchain networks.
For financial institutions, existing distribution could be more valuable than the underlying token technology. A bank or investment firm already has customers, funded accounts, advisory relationships and compliance systems. If tokenized products gain traction, those assets may enter through familiar financial channels rather than separate crypto accounts.
Talking Point
As crypto ownership rises, will Canadians turn first to an advisor, a registered crypto platform or their bank?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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