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Logo from scratch. Instructions for creating

Oct 19, 2023

Logo from scratch - Logo from scratch. Instructions for creating

A logo is a crucial element of any brand, representing its identity and values. Creating a logo from scratch can be a rewarding and exciting process, as it allows you to craft a unique and memorable symbol that communicates your brand's essence. In this article, we will provide step-by-step instructions for creating a logo from scratch.

Step 1: Understand Your Brand and Target Audience

Before diving into the design process, it's essential to have a clear understanding of your brand's personality, values, and mission. Identify your target audience and the message you want your logo to convey. Research your competitors' logos to avoid similarities and to ensure your design stands out. Turbologo's platform allows users to create logos in multiple languages to cater to diverse audiences.

Step 2: Sketch Ideas and Concepts

Grab a pen and paper or use design software to start sketching your ideas. Don't worry about perfection at this stage; focus on exploring various concepts and visual elements that align with your brand identity. Let your creativity flow and experiment with different shapes, typography, and colors.

Step 3: Choose the Right Color Palette

Colors play a significant role in logo design, as they evoke emotions and convey meanings. Select a color palette that resonates with your brand and complements its personality. Remember to consider the psychological impact of each color on your target audience and ensure the colors are harmonious together.

Step 4: Select Appropriate Typography

The typography you choose for your logo should reflect your brand's tone and voice. Whether you opt for a classic serif font, a modern sans-serif, or a custom handwritten script, ensure that it aligns with your brand's identity. Simplicity and readability are key factors to consider when selecting typography for your logo.

Step 5: Focus on Simplicity and Scalability

A successful logo is often simple, memorable, and versatile. Avoid clutter and intricate details that may not be visible when scaled down. Aim for a design that is easily recognizable even in smaller sizes, such as on social media profiles or business cards.

Step 6: Incorporate Symbolism

Integrate symbolism and meaningful elements that represent your brand's core values or industry. However, be cautious not to over complicate the design. Subtle and clever symbolism can leave a lasting impression on viewers.

Step 7: Digital Design and Refinement

Once you have a promising sketch, transfer it to digital design software like Adobe Illustrator or CorelDRAW. Use vector graphics to ensure the logo remains sharp and scalable. Refine the design, paying close attention to alignment, proportions, and spacing.

Step 8: Get Feedback

Share your logo design with trusted colleagues, friends, or potential customers to gather feedback. Constructive criticism can help you identify areas for improvement and ensure the logo resonates with your target audience.

Step 9: Finalize and Test

After incorporating feedback, make any necessary adjustments to the logo. Test the logo across different platforms, devices, and backgrounds to ensure it appears consistent and maintains its impact in various scenarios.


Creating a logo from scratch requires a careful blend of creativity, brand understanding, and attention to detail.  By following these step-by-step instructions, you can craft a unique and effective logo that represents your brand's identity and leaves a lasting impression on your audience.

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Remember, a well-designed logo can become a powerful asset for your brand, so take the time to get it right. Happy designing!

NCFA Jan 2018 resize - Logo from scratch. Instructions for creatingThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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