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Old School Playing Card Brand, Bicycle, Will Sell Bored Ape NFT Playing Cards

Decrypt | Andrew Hayward | Oct 18, 2022

Bored ape yacht club Bicycle cards - Old School Playing Card Brand, Bicycle, Will Sell Bored Ape NFT Playing CardsBicycle will use its Ethereum NFT artwork to sell decks of Ape-branded cards, with plans to collaborate with other owners.

  • Status or IP: The Bored Ape Yacht Club has attracted an array of celebrity and brand owners over the last year and a half. Some use the NFT artwork as a status symbol, while others tap the IP to create and sell their own products. The latest such brand to claim ownership is a unique one indeed: a physical playing card brand established in the 1880s.
  • Collaboration and creativity: Bicycle Playing Cards, the long-running brand now under parent company Cartamundi, announced today that it purchased a Bored Ape NFT and that it plans to create and sell physical playing cards using the artwork. The brand also aims to work with other Ape owners to potentially create additional NFT-themed decks.

See:  A16Z Launches 6 New NFT Licenses Under ‘Can’t Be Evil’ Principle

Permissive rights: As with many other Bored Ape-themed products, holders of the Ethereum NFTs are automatically granted permissive rights to create derivative artwork and products and even sell them to the public.

    • Other branding examples: Bored Ape holders have used their owned artwork to create things like fast food restaurants, virtual bands, alcohol and marijuana packaging, toys, apparel, and more. Rappers Snoop Dogg and Eminem even used their artwork to create 3D avatars that performed their collaborative song at this year’s MTV Video Music Awards.

Cartamundi Global VP of Brand Commercialization Masha Ievseieva:

It's communities like the Bored Ape Yacht Club that are shaping the future of the internet and the future of Web3.  The holders that are part of the community, they are pioneering and are the most innovative in the space.

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