Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Blockworks | Jacquelyn Melinek | Mar 9, 2022
The new venture arm, Cake DeFi Ventures (CDV) will focus its investments across Web3, the metaverse, the NFT space, gaming, esports and fintech spaces that will benefit its core business, it said.
“In order to grow and innovate, we have to leverage and engage with external technologies and startups,” Florian Preiss, Cake DeFi’s marketing manager, told Blockworks. A part of the platform’s internal funds will be attributed to the venture arm, Preiss said.
The venture arm will be led by the company’s co-founders Julian Hosp, CEO, and U-Zyn Chua, chief technology officer. While the company is based in Asia, it will invest in other opportunities globally.
Cake DeFi is a fintech platform that manages over $1 billion in customer assets. It focuses on creating DeFi (decentralized finance) services and applications like liquidity mining, staking and lending, which generates cryptocurrency returns for users.
Its user base grew ten-fold in 2021 to over 400,000 users, and $230 million in rewards were paid out to customers during that time frame, it said. The company plans to pay out about 74% more, or $400 million, in rewards to customers by the end of this year.
This initiative by Cake DeFi is the latest push for growth and capital in the metaverse, gaming and NFT (non-fungible token) space. In general, investments in these subsectors have ramped up in the past few months as crypto-based companies and supporters alike pool capital into the space.
Last month, GameStop and Immutable also launched a joint $100 million fund for gaming NFTs. In January, Mechanism Capital created its own $100 million fund focused on play-to-earn gaming. In November, FTX, Lightspeed Venture Partners and Solana Ventures joined forces to create a $100 million Web3 gaming investment initiative, Blockworks previously reported.
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