Global fintech and funding innovation ecosystem

A conversation with Catherine McKenna former Minister of the Environment and Climate Change: Fighting greenwashing

MaRS | Jul 21, 2022

Net Zero - A conversation with Catherine McKenna former Minister of the Environment and Climate Change:  Fighting greenwashing

Photo illustration by Monica Guan

Net-zero commitments are a critical first step in the fight against climate change. But to stave off the worst effects of a warming planet, we actually have to ensure governments and business leaders live up to those promises.

In this episode, we chat with Catherine McKenna, head of the UN Task Force against greenwashing, about regulations and accountability when it comes to net-zero targets, as well as how incentives might help.

We need to quickly scale climate solutions; which means tackling bureaucratic hurdles. Nothing is off limits.

Featured in this episode:

See:  The Steps to Designing a more sustainable and digital economy

 There’s so many innovative opportunities, but we need folks to really think differently. And this is where, making sure for cities in towns, that climate is an across-the-board theme. That you have a climate lens on everything you’re doing, that you are thinking every time you invest a dollar — you’re saying to yourself, is this going to reduce emissions? Is this going to adapt more to the impacts of climate change?


NCFA Jan 2018 resize - A conversation with Catherine McKenna former Minister of the Environment and Climate Change:  Fighting greenwashingThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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