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Building Comprehensive Digital Identities in the Metaverse

VentureBeat | Dmytro Spilka, Solvid | Nov 12, 2022

digital identity in the metaverse - Building Comprehensive Digital Identities in the Metaverse

How vast amounts of data will shape our online profiles of the future

  • As the metaverse matures, it appears likely that avatars will represent our metaverse “selves,” and direct-to-avatar (D2A) purchases will facilitate a sense of individualism while maintaining a degree of anonymity.
  • Although avatars will make users appear anonymous to other metaverse users, regulators are already exploring the challenges that may surround identity and anonymity in virtual spaces. The many avatars and digital currencies that operate within virtual landscapes will be linked back to digital profiles and properties that will be attached to a user’s real identity. Factors like Know Your Customer (KYC) and security will play a central role in ensuring that identities are protected in the challenging new landscape of the metaverse.

See:  Digital Identity Protection is Critical for Metaverse Innovation

  • Vast quantities of data that a user will produce within the metaverse can help to build a more comprehensive identity online — which ultimately can work to reate a digital footprint that can act as identity within more complex sectors like decentralized finance (DeFi).
  • Necessity of trust:  Biological readings like blood pressure, eye tracking, breathing rates and even more intimate factors can be used to generate information that can be exploited for marketing or political purposes.
  • Selling personal data to advertisers the way social media companies do must be managed more robustly in the age of Web3. Failure to appropriately regulate access to big data could risk rotting the metaverse from the inside out before the technology has a chance to flourish.
  • Self-sovereign Identity (SSI) can help to solve data security and privacy issues by removing the necessity of storing personal information in a central database, and allowing users to choose the data they store and share.

Sebastien Borget, co-founder and COO of The Sandbox:

Users will want to bring more than just the visual appearance of their avatar from one virtual world to another. They will also want to carry their online reputation, progression and achievments with them.

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