Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Rally Launches Equity Crowdfunding Deal for Group Travel
Investment Crowdfunding | Aug 15, 2024
Image: Freepik/onlyyouqj
Rally’s new SEC-approved campaign allows investors to own an equity stake in its crowdsourced group travel service
Customers and investors can now purchase stock in Rally, a crowdpowered travel startup, as the SEC-regulated investment crowdfunding campaign officially launched yesterday. Professional and every day investors including the general public will have the opportunity to contribute to Rally's innovative Mass Mobility as a Service (MaaS) platform, which allows users to plan or join bus excursions via its rideshare app to important events such as festivals, sporting events, and concerts.
See: CCA Launch Crowdfunding Genome and Ecosystem Report 2024
Rally's use a tech platform to link hundreds of small private bus operators offers efficient and flexible transportation solutions by crowdsourcing travel demand, which is a great solution for events with high demand. Its other brand, OurBus, offers more than 150 stops and schedules regular intercity routes throughout the United States and Canada. The current campaign marks a new milestone in Rally's growth, as the company plans to expand and even explore the possibility of going public. Through this equity crowdfunding campaign, regulated by the U.S. Securities and Exchange Commission (SEC), everyday investors now have the opportunity to own a stake in Rally.
Flashback to 2014 LineSixTransit Effort in Toronto
Rally's 2024 campaign demonstrates how crowdsourcing has changed over the years. Looking back to 2014, LineSixTransit, a Toronto-based crowdsourcing initiative, tried using a similar technique to crowdfund public transportation solutions to help resolve Toronto's transportation challenges. The project's goal was to establish a private bus service that would transport passengers between Liberty Village and Union Station and guarantee seats in return for nominal crowdsourced fees.
See: Canada’s Rising Tax Burden and Fintech Opportunities
After a week-long pilot experiment and a lot of initial enthusiasm, the Toronto Transit Commission (TTC) abruptly ended the project due to regulatory issues. While the outcome was unsuccessful due to regulatory issues, such project paved the way for tapping into the power of crowdfunding.
Conclusion
By allowing crowdsourcing demand and linking small bus operators via technology, Rally is developing a flexible, scalable approach to event-based and intercity transport. If the project is successful and eventually publicly lists, early investors will reap the benefits of a unique opportunity to participate in the mobility business.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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