Relentless Pursuit Partners 2016 in Review: With A Splash, Craft Beer & Shout Outs From “The Hill”


Relentless Pursuit Partners | Brenda Irwin | Jan 2017

Relentless pursuit partners

Keeping It Real With the Occasional Glimpse Behind The Scenes

We aren’t bragging about the B.C. weather at the moment – the ‘holiday deep freeze’ lingered well into 2017 – however, we would like to shine the light on a few moments from the final months of 2016 that made us proud.  To start … what a SPLASH by TritonWear as 2016 came to a close.

SQW to Tristan Lehari, CEO of TritonWear:  

“Oh, what I could have done if I had this technology when I was consumed by mastery.”

It is one thing when we have enthusiasm for what our portfolio companies are developing – it is altogether a new level of special when there is a national spotlight put on their products.

TritonWear Technology Is Making A Splash

TritonWear was featured at a special event linked to a national innovation strategy and identified by the federal Minister of Small Business and Tourism, and Waterloo MP, the Honorable Bardish Chagger, who had this to say at the event:

TritonWear Team CIX

TritonWear at CIX: John Crosson, Brenda, Tristan Lehari, Alex Murie


“TritonWear is about making Canadian swimmers more competitive so that they can outperform the world. Our government has a similar plan for the whole nation. By supporting and promoting innovative companies such as this, we are fostering the growth our economy needs.”

In addition to government recognition and accolades for TritonWear, the company received recognition from the Canadian technology industry.

In October, TritonWear was inducted into the annual Canadian Innovation Exchange’s coveted Top 20 list.

BDO Annual General Meeting Keynote

In September, Simon delivered the keynote for BDO Canada‘s AGM. He tapped into his wealth of athletic experience as both an individual and team member.

Simon shared bold examples of innovation within the sport of triathlon, his journey as a leader in the sport, how he challenged assumptions and emphasized how much he had to tap into courage to shift the paradigm.


NCFA Fireside Chat

Another Q4 highlight was when Simon and I hit the “speakers’ stage” together for the first time at the National Crowdfunding Association of Canada conference. The moment was amplified by having one of our portfolio founders (Louis-Victor Jadavji, co-founder of Wiivv) join us as well for a key part of the conversation.

Simon, Brenda, LV and Craig Asano (NCFA Executive Director)

Simon, Brenda, LV and Craig Asano (NCFA Executive Director).        Photo courtesy of NCFA

We shared the investors’ perspective on rewards-based crowdfunding as either a financing or product launch strategy. LV shared his lessons learned and rationale for using a crowdfunding platform to fuel a commercial product launch. Here are a few of our key messages:

#1 Lesson Learned – Private or Public?

A public crowdfunding campaign eliminates a private start-up’s ability to iterate, learn, grow, recover, and restart privately, and on a timeline that works for a company versus a consumer’s desire. Be mindful of this reality.

#2 Opportunity Realized – The Impact of the Network!

Leveraging existing networks facilitates a successful crowdfunding launch. PERIOD. By tapping into the mailing lists of your investors, accelerator, strategic and industry partners can create powerful early momentum in a campaign. Don’t be shy about “the ask.” Don’t overlook this incredible resource.

#3 Insider Investor Tip Under promise and OVER DELIVER

When defining a crowdfunding campaign sales goal, select a number that demonstrates persuasive customer adoption while having a high probability of execution. Delays in uptake or low percentage goal achievement could delay timing on your next fundraising, or negatively affect your business valuation due to perceived absence of campaign success.

The NCFA recently published a thorough industry report (including a Relentless cameo of course). Click here to access and download:

2016 Alternative Finance Crowdfunding in Canada

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1500+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more at