TikTok parent ByteDance has been enlisting the help of J.P. Morgan for payments technology for its push to expand into more than two dozen markets and rich millions more users. The tie up marks just one piece of ByteDance’s broader push into the fintech sector.
Revenue growth: Last year, users around the globe spent $3.4 billion on TikTok, up from $2 billion in 2021. Spending in the US more than tripled to $670 million from the year before, according to data from analytics firm Sensor Tower.
JP. Morgan Payment tech: J.P. Morgan’s role in the push is to help ByteDance streamline these transactions by perfecting the way payments are sent and received. It claims the US-bank has built “a real-time payments infrastructure” for ByteDance that now allows its users “to be paid instantaneously and directly into their bank accounts at any day or time,” an improvement on its previous outdated e-wallets system.
Enabled in the US and Europe, now “covers approximately one-fifth of TikTok’s 1 billion active users worldwide.”
It also “allows real-time exchange of data between ByteDance and J.P. Morgan” so that ByteDance can “see and monitor payments,” the memo says.
Accounts: The Chinese tech firm also wants one centralised bank account for more than a dozen of its products, including TikTok and its Chinese-based sister app Douyin.
HR: A number of J.P. Morgan executives have been poached by ByteDance for its global payments team
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