Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Turning Travel Loyalty Into A Stronger Fintech Channel
Mar 31, 2026 | NCFA Fintech Market Activity | Payments And Money Movement
RBC And HTS Turn Travel Rewards Into Fintech Infrastructure
On March 30, 2026, RBC and HTS launched a long term travel collaboration that brings Hopper Technology Solutions into Avion Rewards. The new booking portal goes live later this year for all Avion Rewards members, including Avion credit cardholders.
RBC is not just adding another travel partner. It's bringing search, booking, pricing, and redemption deeper into its own rewards product. Members will be able to use points across flights, accommodations, car rentals, activities, and packages. The platform also adds price insights built on historical and predictive data. Avion cardholders keep fixed points pricing on any airline, any flight, any time, with no blackout dates or seating restrictions.
That's the fintech angle. Travel stops being only a redemption feature at the end of the card relationship. It becomes part of the card experience itself. The bank gets more control over where travel spend happens, how rewards get used, and what it learns from search, booking, and redemption behaviour.
Avion Rewards already describes itself as Canada’s largest bank owned loyalty program. HTS brings the software behind the experience. Its 2026 travel commerce report draws on $6B in travel sales, 410M reachable cardholders, and 2.2M annual fintech purchases. RBC is adding travel commerce software, pricing intelligence, and a tighter booking flow to a large existing rewards base.
If other banks follow, rewards programs will start competing on more than points. Cardholders may start comparing how easy it is to search, book, and use rewards, not just how many points they earn. Customers stand to benefit if booking gets easier, pricing gets clearer, and redemption works with less friction. Banks benefit if more travel activity stays inside their own platform.
See: How to Build a Travel Fund Without Sacrificing Fun
The booking layer may be just the start. Once search and rewards are part of the same experience, the bank can add instalments, insurance, trip support, and targeted offers at the point of booking. Ultimately, that turns travel rewards into more than a marketing perk. It starts to look like a real financial service channel.
Talking Point
If banks bring booking deeper into rewards, what's more important over time: the points currency, the booking layer, or the customer data that sits between them?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
 |  |  |
|---|---|---|
 |  |  |
Leave a Reply