Will 2023 Deliver the Promise of a Fully Immersive Internet?

Monaco Voice | David Lucatch | Jan 7, 2023

Monaco voice contributing editor David Lucatch 1 - Will 2023 Deliver the Promise of a Fully Immersive Internet?As we usher in a near year, resolutions and renewed commitments, our daily lives, and the technologies we use are also seeing the light of new possibilities.

  • Early on Web 1, marketers learned very quickly that they could trade information, technology, and services for a user’s personal information and data, and that trade has been more valuable than gold. Data is truly portable and could be easily combined and analyzed to create even more valuable insight that an organisation could then use to deepen relationships with its users and create monetary opportunities for itself. Individuals cared little about who had the information and what they were doing with it, as long as they got something for free.
    • This made smart corporations very, very rich and there were little in the way of regulations for online privacy or data protection and organisations around the world expanded and exploited a user’s private and personal information and data as they saw fit.

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  • Then along comes Web2 and the advent of social media and the opportunity to find out what a person was doing that moment, what they like, who they liked and what they were willing to tell you, give you, recommend, along with the opportunity to gather, process and use that data, exploded. This also came with a dark side, as a user could be who they said they were, or anyone else, good, or bad, have multiple and fake accounts, bots began to appear and so did online fraud in a big way.
    • Users could say, generally, whatever they wanted, without retribution. Corporations who used these details grew exponentially as the quest for data and how to micromanage it, and extracting the maximum value, became paramount.
  • In 2015, that all started to change with the EU’s General Data Protection Regulation, or GDPR, as companies started to have immense responsibility for how, when and what they could do and were doing, with a user’s data, and users started to have rights as well.
  • 2022:  Computing power, communications, and our portable devices also became faster, smarter, and more immersive. A new Internet, the one talked about for years, started to take shape, and by 2022, many countries, states, and provinces had adopted consumer data rights legislation.
    • The Metaverse, that promise of the fully immersive online experience, was finally on the horizon, giving rise to Web3 and the Owner Economy and the move towards responsibility and accountability blending our everyday real and virtual existences.

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  • 2023 will be the year that the real Internet will emerge – the Metaverse. While the Metaverse will evolve over the years to become a completely immersive experience allowing us to work, play, learn, earn, entertain, create, and socialize, today’s Metaverse is just the beginning.
    • Together with Proof of Humanity, to faster communications and new tools and services, like Pixel Streaming which require no downloads, and everything is active from the cloud, allowing mobile phones and other portable devices to have the capabilities of more powerful gaming devices and laptops, ushering new and exciting experiences, commerce, and collaboration on a truly global scale

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