Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Conquest Planning $80M USD to Expand AI Financial Advice
Financial Planning | June 27, 2025
Image: Freepik/Rawpixel.com
Goldman Sachs Leads Funding to Grow Personalized Financial Planning for Families in Canada, the U.S. and U.K.
On June 23, 2025, Winnipeg-based financial technology company, Conquest Planning, announced they had raised $80 million USD ($110 million CAD) Series B financing round led by Growth Equity at Goldman Sachs Alternatives. The round also includes participation from Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, USAA, Portage, and BNY.
Founded in 2018, Conquest provides AI-powered financial planning software used by more than 1,000 organizations across Canada, including RBC, Manulife, Raymond James, and BNY Pershing. The company’s Strategic Advice Manager (SAM) platform has already generated over 1.5 million financial plans.
See: Fintech Trends & Predictions Across Generations in 2025
This new capital injection will fund Conquest’s expansion into the United States and United Kingdom, while accelerating the launch of two product innovations
- SAM Bytes, a new lightweight digital tool designed for self-directed investors
- Advanced estate and legacy planning features for high net worth and multi generational clients
Key Facts About Conquest Planning's Series B
- $80 million USD raised in Series B
- Goldman Sachs Alternatives is the lead investor
- Conquest has powered 1.5 million financial plans
- Platform used by more than 1,000 firms across Canada
- New features include SAM Bytes and estate planning tools
- Expansion now targeting U.S. and U.K. markets
- Backers include Canapi Ventures, Citi Ventures, BDC Capital, TIAA Ventures, USAA, Portage, and BNY
Financial Planning Gaps Affect Families Across Income Levels
This investment comes at a time when personalized financial advice is out of reach for many Canadians. NCFA’s recent review of financial planning gaps based on data from the Financial Conduct Authority unveils several underserved segments, including:
See: The Financial Impact of Post-Secondary Education and Reasons to Plan Early
- Held back by life events such as illness, divorce, or job loss
- Financially stretched, living month to month with limited savings
- Reluctant to engage due to distrust in financial institutions
- Getting by with basic financial stability but little long-term planning
These segments often rely on informal advice, lack access to tailored planning tools, or simply avoid engaging with the financial system altogether. Conquest’s scalable and accessible tools have the potential to close some of these gaps.
The introduction of SAM Bytes aims to bring quality financial planning to families who are not currently served by human advisors. This is especially relevant for households navigating complex financial decisions, such as starting a business or expanding a family.
Outlook
Demand is growing for platforms that provide affordable, real-time, and personalized advice built on real data and delivered in plain language. For NCFA members working on financial inclusion, wealth building, and life stage transitions, Conquest Planning is one to watch.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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