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Jack Dorsey Announces Launching Bluesky, Decentralized Social Platform, Closed Beta Soon

Gizmodo | Kyle Barr | Oct 19, 2022

Bluesky - Jack Dorsey Announces Launching Bluesky, Decentralized Social Platform, Closed Beta SoonDevelopers at Bluesky say their protocol allows for customizable social algorithms, but it remains unclear how much control users will actually have.

  • Bluesky, which was founded back in 2019, announced Tuesday they were launching the so-called Bluesky Social app “soon” and put out a call for people to join a closed beta. At the same time, the team shared details of its underlying AT Protocol, an independent “decentralized” framework for the social system which the team called a “federated network.”
    • The company claims the ATP system will create a global ID for users that can exist between different platforms using the protocol model, relying on your usual blockchain cryptographic systems to provide security.
    • The plan is to allow for “interoperability,” which means that different platforms can operate seamlessly on top of one another, such as Instagram running inside of TikTok

See:  From Voting To Social Media: What Does The Future Hold For Digital Identity On The Blockchain

  • Problem they want to solve: Social media companies regularly complain that the vast amount of data online requires that they use some kind of mechanism to parse and curate what their users see, but company-controlled algorithmic systems have only led to a greater partisan divide and the massive spread of disinformation in ever-deepening echo chambers.
    • Bluesky claims its new “algorithmic choice” allows users to “have control over their experience.” What this supposedly means is that users can dictate how much of certain content they wish to receive and from where.
  • Musk sent to Dosrey:  In private texts Musk sent to Dorsey earlier this year, Dorsey told Musk that a new social media platform:  “...must be an open source protocol, funded by a foundation of sorts that doesn’t own the protocol, only advances it. A bit like what Signal has done. It can’t have an advertising model. Otherwise you have surface area that governments and advertisers will try to influence and control. If it has a centralized entity behind it, it will be attacked. This isn’t complicated work, it just has to be done right so it’s resilient to what has happened to twitter.”

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