Global fintech and funding innovation ecosystem

The Rise of Impact Investing in Tech Startups: Aligning Profit with Purpose

April 25, 2023

Pexels Marek Levak women using ipad - The Rise of Impact Investing in Tech Startups: Aligning Profit with Purpose

Image: Pexels/Marek Levak

The world of investing has evolved remarkably in the past few years. One of the most notable trends is the rise of impact investing in tech startups. This approach combines the traditional focus on financial returns with a commitment to social and environmental impact. As a result, investors are increasingly looking to support companies that align profit with purpose. In this article, we will explore the factors driving this trend, as well as how it is transforming the tech startup landscape.

Growing Awareness of Global Challenges:

One of the main drivers behind the growth of impact investing is the increasing awareness of global challenges, such as climate change, poverty, and inequality. Investors have started to recognize that financial success alone is not enough and that businesses must also contribute positively to society and the environment. As a result, many investors are seeking out tech startups that develop innovative solutions to these challenges, believing that these companies will generate both financial and societal returns.

Millennial Investors Leading The Charge:

Millennials are playing a significant role in the rise of impact investing, especially in Canada. As they inherit wealth from previous generations and gain more influence in the financial world, their values and priorities reshape investment strategies. Studies show that millennials are more likely than older generations to prioritize social and environmental issues when making investment decisions. Consequently, their interest in tech startups that align profit with purpose fuels the growth of impact investing.

Integration of ESG factors:

Environmental, Social, and Governance (ESG) factors are becoming increasingly important for investors. Many are now integrating these factors into their investment strategies to manage risk and identify opportunities for long-term value creation. Tech startups that demonstrate strong ESG performance are, therefore, more likely to attract impact investors looking for both financial returns and positive societal impact.

An Unconventional Example of Impact Investing:

Title loans, a type of secured loan where borrowers use their vehicle title as collateral, have gained a bad reputation for their high-interest rates and predatory lending practices. However, some impact investors are exploring opportunities to transform the loan titles industry by supporting tech startups that promote responsible lending practices and financial inclusion. These startups aim to provide affordable, transparent, and accessible loan options to underserved communities, aligning profit with purpose and contributing to social impact.

Innovative Business Models and Technologies:

Another factor that drives the rise of impact investing is the emergence of innovative business models and technologies in the tech startup space. These companies leverage cutting-edge solutions like artificial intelligence, blockchain, and renewable energy to tackle pressing social and environmental issues. By investing in these startups, impact investors can support the development and scaling of technologies that have the potential to transform industries and create lasting positive change.

Measuring Impact:

Measuring the social and environmental impact of investments has historically been challenging. However, the development of standardized frameworks and metrics, such as the Global Impact Investing Network's (GIIN) IRIS+ system, has made it easier for investors to track and compare the impact of their investments. It increased transparency and accountability, further encouraging the growth of impact investing in tech startups.


The rise of impact investing in tech startups reflects a growing recognition of the importance of aligning profit with purpose. Driven by increasing awareness of global challenges, millennial investors, ESG integration, and innovative business models, this trend is transforming the tech startup landscape.

FFCON23 On-demand:  Regenerate Earth, John Ellison, ReFi Source

As more investors embrace impact investing, they are not only supporting the development of solutions to pressing social and environmental issues but also paving the way for a more sustainable and inclusive future.

NCFA Jan 2018 resize - The Rise of Impact Investing in Tech Startups: Aligning Profit with PurposeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

Latest news - The Rise of Impact Investing in Tech Startups: Aligning Profit with PurposeFF Logo 400 v3 - The Rise of Impact Investing in Tech Startups: Aligning Profit with Purposecommunity social impact - The Rise of Impact Investing in Tech Startups: Aligning Profit with Purpose

Support NCFA by Following us on Twitter!

NCFA Sign up for our newsletter - The Rise of Impact Investing in Tech Startups: Aligning Profit with Purpose


Leave a Reply

Your email address will not be published. Required fields are marked *

13 + seventeen =