Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Wealthsimple Drops Options Fees and Launches Real Gold
Fintech Event | Oct 23, 2025
Image; Wealthsimple For Nerds 2025, Michael Katchen
Wealthsimple’s 2025 Event Introduces Zero Fee Options, Real Gold, and Private Market Investing
On October 22, 2025, Wealthsimple held its For Nerds Only showcase in Toronto, launching a bevy of new products and milestones that highlight the major changes happening in Canada's retail investing market.
Over 220,000 Canadians registered for the livestream which is double the audience size at WS's event held last June. The company splashed some big news in that it officially surpassed $100 billion in assets under administration, reaching the milestone 3 years ahead of its original 2028 target!
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Alongside the product updates, Wealthsimple shared results from a June 2025 survey of clients aged 25 to 45 with more than $50,000 in assets that confirm there's demand for digital control when paired with trusted guidance:
- 92% reported confidence managing their own investments
- 69% identified as above-average risk takers
- 67% preferred to manage their own portfolios
- 79% viewed traditional financial institutions as slow to innovate
What Was Announced?
1. Zero fee options and lower trading costs
Wealthsimple introduced what it calls Canada’s first zero commission options platform with no per-contract fees. By eliminating traditional contract costs that major bank brokerages still charge, the firm aims to make options more accessible to retail investors with zero fee options rolling out to all clients in phases in 2026. Users should monitor fee transparency and execution quality as adoption scales.
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WS’s zero fee options will disrupt the pricing structures of Canada’s largest bank brokerages, such as RBC Direct Investing, TD Direct Investing, BMO InvestorLine, and Scotia iTRADE who all still charge between $1.25 and $2.50 per contract, a model that has long supported their retail trading revenue. By removing per contract costs entirely, WS sets a new benchmark that will pressure banks to justify higher fees or cut them to stay competitive.
As more and more investors move to lower cost platforms, traditional banks risk losing up/cross selling opportunities in savings, credit, and advisory products. For younger retail investors and clients who value cost transparency and mobile-first design, zero fee options trading is the way to go.
2. Real gold trading with physical redemption
Wealthsimple also launched real gold trading (See: support guide) directly in client accounts, making it available around the clock and backed by the Royal Canadian Mint. Investors can buy fractional amounts starting at one dollar and will be able to redeem for physical one ounce and tenth ounce coins beginning in November 2025.
The new feature combines online convenience with real ownership of gold, appealing to people who want something tangible instead of investing in gold ETFs. If trading costs stay low, it could change how Canadians buy and hold gold in their accounts.
3. Managed portfolios and Summit expansion
Wealthsimple introduced a Mutual Fund Exchange to help investors transition from high-fee mutual funds to lower-cost managed portfolios, covering transfer fees and offering personalized guidance.
The firm also previewed its flagship Summit portfolio, a new managed offering that blends public equities with private equity, private credit, infrastructure, and gold exposure.
See: Wealthsimple Aims at Banks With New Credit and Loan Tools
According to the newsroom release:
Investors switching from high-fee mutual funds to the Summit portfolio could retire up to 47% richer due to fee savings alone.
4. Direct indexing and tax automation
Wealthsimple confirmed that direct indexing portfolios are now available, offering the same tax saving tools used by large institutions. The service automates daily tax loss harvesting across individual stocks and charges a 0.15% management fee, as shown on the direct indexing page.
It lets investors mirror an index while owning each company directly, which can improve after-tax results and give more control over what they hold. The system automatically sells losing stocks to offset gains and reinvests the money to keep market exposure.
5. New AI tools and upcoming features
Wealthsimple previewed upcoming AI powered research and trading tools that will generate market summaries, identify trends, and deliver event alerts. Also scheduled for release are secured puts, multi-leg option strategies, and a built-in Norbert’s Gambit function for more efficient currency conversion.
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These new tools showcase how automation and personalized data analysis are converging on the platform.
6. Expanding advice and scale
Wealthsimple introduced a new full service wealth management tier that combines digital access with human advice via text and proactive tax and contribution planning. Management fees start at 0.5% for higher balances.
In Closing
The 2025 event reinforced Wealthsimple’s ambition to democratize sophisticated investing while lowering costs for Canadians. From zero fee options and physical gold to direct indexing and hybrid advice, the company’s strategy blends accessibility with innovation. As its AI tools and private market portfolios scale through 2026, the balance between automation, transparency, and client empowerment will remain key measures of success.
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