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March 21, 2022   Entrepreneurs, Start-ups, Small Businesses, ESG, Financial Inclusion, Sustainable Finance, FinTech and Alternative Finance, Fintech International, Fintech Services, Innovation and Resources, Leadership, Competition, Human Capital, Health, Research   No comments

Will this carbon footprint tracker be a game-changer for small businesses?

Protocol | Sarah Roach | Mar 17, 2022

pollution - Will this carbon footprint tracker be a game-changer for small businesses?

Source: Veeterzy, Unsplash

Normative introduced a free version of its carbon emissions tracker for small to medium-sized businesses.

Tracking carbon emissions is hard, especially for small and medium-sized businesses. A Google-backed company is coming to their rescue, though.

Swedish startup Normative introduced a free version of its carbon emissions tracker, which it created to help relatively small companies get a baseline understanding of their emissions. That's the first step to putting together a climate plan.

“We want to make measuring carbon emissions and joining the race to net zero accessible to everyone,” Normative co-founder and CEO Kristian Rönn said in a statement. “This new tool is our second step towards engaging value chains across the world, and we will continue to develop and push our technology to help businesses take climate action.”

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Normative’s Business Carbon Calculator helps small and medium-sized businesses monitor their carbon emissions and locate emission hotspots based on data like the size of their facilities and how much they spend on heating, electricity and gas. A team of fellows from Google.org, software engineers, UX designers and product managers have spent the past several months developing the calculator on a pro bono basis. Normative also offers larger businesses a paid product.

Smaller businesses can play a key role in the push to cut global emissions before 2030 and reach net zero emissions before 2050. Meeting those targets would help limit global warming to 1.5 degrees Celsius, a key threshold for preserving a safe climate. Small and medium-sized enterprises make up about 90% of all enterprises and half of all jobs worldwide, according to the World Bank.

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NCFA Jan 2018 resize - Will this carbon footprint tracker be a game-changer for small businesses? The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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