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Will this carbon footprint tracker be a game-changer for small businesses?

Protocol | Sarah Roach | Mar 17, 2022

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Normative introduced a free version of its carbon emissions tracker for small to medium-sized businesses.

Tracking carbon emissions is hard, especially for small and medium-sized businesses. A Google-backed company is coming to their rescue, though.

Swedish startup Normative introduced a free version of its carbon emissions tracker, which it created to help relatively small companies get a baseline understanding of their emissions. That's the first step to putting together a climate plan.

“We want to make measuring carbon emissions and joining the race to net zero accessible to everyone,” Normative co-founder and CEO Kristian Rönn said in a statement. “This new tool is our second step towards engaging value chains across the world, and we will continue to develop and push our technology to help businesses take climate action.”

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Normative’s Business Carbon Calculator helps small and medium-sized businesses monitor their carbon emissions and locate emission hotspots based on data like the size of their facilities and how much they spend on heating, electricity and gas. A team of fellows from Google.org, software engineers, UX designers and product managers have spent the past several months developing the calculator on a pro bono basis. Normative also offers larger businesses a paid product.

Smaller businesses can play a key role in the push to cut global emissions before 2030 and reach net zero emissions before 2050. Meeting those targets would help limit global warming to 1.5 degrees Celsius, a key threshold for preserving a safe climate. Small and medium-sized enterprises make up about 90% of all enterprises and half of all jobs worldwide, according to the World Bank.

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