Global fintech and funding innovation ecosystem

Boost Your Project’s Visibility With These Essential Marketing Tactics

March 11, 2014

Business card exchange 300x198 - Boost Your Project's Visibility With These Essential Marketing TacticsFor localized startups, nonprofits, and innovators, finding and connecting with individuals in the immediate community is essential to a campaign’s sustained health. Since not every project intends to turnaround and set-up an eCommerce platform, building a physical audience will ensure continued success after a campaign ends. As well, offline crowdfunding can be a great testing ground, ultimately helping projects refine their strategies long before hitting the web. Most importantly, however, those that comprise a project’s initial 30% are often closest to the creator, so establishing real-life relationships can help amass first-round investments.

Develop a Local Presence

Print Advertising

Think old-school because most of these techniques apply to offline crowdfunding. So design some business cards, flyers, pamphlets, and posters and spread-the-word around town. These advertisements should offer all of the essentials, including URLs to your various online profiles so that interested locals can follow-up. With a bigger budget, also consider ad space in newspapers, radio, and/or billboards. In doing so, you not only promote your campaign, but build-up your brand in the process. Should your campaign go successfully, it then becomes a huge story among the local community, which will translate into future support.

Offline Incentives

When marketing offline, give away freebies at events and conventions. Think small, though – conserve your funds for the campaign. Consider promotional gifts like pens, key chains, and fridge magnets, all of which should show your logo. Every time a person goes to use these items, he or she will remember your platform and check-out your progress online. This can really help in the final days of a campaign should activity slow-down.

Events and Workshops

By visiting crowdfunding workshops, conferences, and meetups, you gain a valuable opportunity to network with other influential industry professionals. Often, this is a great place to connect with like-minded people, later using online as a way to further these relationships. By participating in such events, you stand to learn a lot about the crowdfunding climate as well as your own project. Coming up with a “quick-pitch” for these events may help you refine your objectives.


NCFA Jan 2018 resize - Boost Your Project's Visibility With These Essential Marketing TacticsThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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