Karsten Wenzlaff, Advisor
August 26th, 2025
Regulatory Consultation | Aug 13, 2025

Image: Freepik/DC Studio
On August 12, 2025, the Canadian Investment Regulatory Organization (CIRO) announced proposed changes for consultation to update rules for Order Execution Only (OEO) dealers, which are digital-first platforms, such as Questrade, Wealthsimple Trade, MogoTrade, or RBC Direct Investing. The proposal would allow a wider range of tools for use, as long as safeguards like clear disclaimers and conflict avoidance measures are in place.
Currently, OEO dealers are allowed to let clients place trades but they are not allowed to provide investment advice. Current restrictions limit these dealers from offering features such as sample portfolios, self assessment tools, or certain educational supports, to avoid triggering “recommendations.”
Today, non CIRO fintechs and investor education organizations can offer self assessment tools, model portfolios, and interactive investor education features because they are not registered dealers. CIRO regulated dealers operate under strict rules, which can hold back innovation. The proposed changes could help close this gap by allowing regulated CIRO platforms to provide more engaging and competitive resources to DIY investors.
One motivation for the proposed rule change is the sharp increase of retail investors turning to social media, forums, and finfluencers for guidance. CIRO has warned that unverified online information can expose investors to serious risks. Expanding what regulated platforms can offer would give DIY investors more access to credible, compliant sources of information and reduce reliance on potentially misleading content.
CIRO is accepting comments on the proposal until November 10, 2025 and has made updating OEO guidance a priority for 2026. If adopted, these changes could reshape investor education in Canada by giving regulated platforms greater flexibility while maintaining essential protections.
The outcome of this proposal will determine how much flexibility regulated CIRO ealers have to innovate in investor and financial education. For fintech innovators and market participants, it's a sign that regulators are open to modernizing rules to better meet the needs of today’s self directed investors.
NCFA will continue to follow this development and share updates on how the final framework could influence the future of investor engagement.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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