Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
[TCS Webinar Jan 28, 2026]: How Canadian Companies Can Choose New Export Markets
Exporting | Webinar | January 14, 2026
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A Practical Webinar On Reducing Risk and Selecting Markets With Confidence
Many Canadian companies still operate only in their domestic market or to a narrow set of export markets. That limited exposure becomes a problem when trade rules change, demand softens, or geopolitical risk rises like the current trade environment Canada finds itself in.
See: Canadian export resources
On January 28, 2026, Canada's Trade Commissioner Service (TCS) is hosting a webinar for founders and operators called 'Trade diversification: how to select a new market" to better understand the key decisions they must face to determine where to export their business internationally. The session aligns closely with NCFA's community and the hope is that founders will approach choices with more discipline than pure instinct.
Event Overview
Host: Trade Commissioner Service in partnership with the Forum for International Trade Training
Date/Time: January 28, 2026 at 1:00 PM EDT (60 minutes)
Format: Online via Webex
Description: The session introduces a structured approach to evaluating and selecting new international markets based on opportunity, fit, and risk. The webinar also features insights from Chief Trade Commissioner Sara Wilshaw on how Canadian companies can use Trade Commissioner Service support when entering or scaling in foreign markets. The webinar is designed for Canadian companies of all sizes and across all sectors that want to expand internationally, explore new export markets, or strengthen their global growth strategy through diversification. It is relevant for first time exporters as well as firms already active abroad that are reassessing their market mix.
What To Expect
The discussion explains why diversification matters now and how it helps reduce long term business risk.
A certified FITT expert walks through a clear step by step method for choosing the right market.
Canadian exporters share lessons from real expansion efforts including what worked and what they would change.
See: Canada Expanding Economic Ties With UAE India And Africa
The session also explains how the Trade Commissioner Service supports companies with market intelligence, local connections, and on the ground insight.
A live Q and A allows participants to ask questions tied directly to their export plans.
Free Registration
Registration closes January 27, 2026. REGISTER HERE before registration closes on Jan 27, 2026. For questions, participants should contact the Trade Commissioner Service directly at tcs-sdc@international.gc.ca.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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