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Metaverse Continuum: Digital experiences and interconnected future

Forbes | Bernard Marr | Mar 31, 2022

meet me in the metaverse - Metaverse Continuum: Digital experiences and interconnected future

Technologists at Accenture have unveiled their Tech Vision 2022 “metaverse continuum” – an overview that lays out how they believe businesses and individuals will interact across interconnected digital environments and services in the near future.  The document – titled ‘Meet Me In The Metaverse’ – also highlights the four key technology trends they believe will impact our lives in 2022. It comes as the company announces the formation of a new business unit that will focus on making the metaverse work for its customers.

WebMe:  Putting The Me in Metaverse. The Reimagining Of The Internet.

This encapsulates several ideas connected with the concept of identity in the digital domain and in the immersive digital realities that will one day become the metaverse. These ideas include the concept of “presence” – that we will have the experience of being present, through avatars or other representations of ourself, within the domain, rather than just observing it, as we do today when we browse a web page or use an app.

See:  The Evolving Digital Identity Landscape

It also illustrates the idea that our data will be portable between different domains or metaverse lands, and our sense of identity and digital presence will move with it. This works towards creating the far more immersive experience that we believe will be a defining characteristic of the "metaverse experience."

The Programmable World:  Our Planet, Personalized. The Next Version Of The Physical World

As the world becomes increasingly virtual, digitized, and computerized, our ability to control and manipulate it increases.

Daugherty tells me, "All those things are becoming reality, and it really extends what businesses can do and has a lot of benefits including sustainability … you can think about new ways to conceptualize and build products … things like this are really about how the whole world becomes programmable and the digital technology … is really going to change the whole world, not just the way that technology is used in companies.”

The Unreal:  Making Synthetic, Authentic. Making AI Both More Fair & Secure.

Synthetic data is any data that is generated by computers rather than captured from the real world. In particular, it is created using artificial intelligence (AI) algorithms and digital twins that are able to model real-world objects, systems, and processes with increasing accuracy and therefore create data that has all of the value of real-world data.

See:  Synthetic Media and Deepfakes: An insurance industry threat

In these situations, the important distinctions become less about what is "real" or "unreal" and more about whether the data is realistic or not realistic – or authentic or inauthentic. The technology known as “deep fakes” has made news headlines often for the wrong reasons in recent years, but it also has very positive potential uses where it can save companies time and money by creating synthetic content which, though not “real”, can still be considered authentic.

Continue to the full article --> here

Go to the Accenture Technology Vision 2022 page --> here

Download the 97 page PDF 'Meet Me in the Metaverse' report --> here

NCFA Jan 2018 resize - Metaverse Continuum: Digital experiences and interconnected futureThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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