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Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012

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online giving statistics US - Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012

Online Giving Grew 12.1% in 2017

  • Online giving has seen consistent year over year growth:
    • 2012: $19.2 billion
    • 2013: $21.2 billion
    • 2014: $24.1 billion
    • 2015: $25.8 billion
    • 2016: $27.8 billion
    • 2017: $31 billion
  • $128 dollars is the average online donation amount.
  • $326 dollars is the average annual donation total for recurring donors.
  • 67% of nonprofits across the globe are set up to accept online donations.
  • Mobile accounted for 40% of all visitors, tablets for 10%, and desktop users made up the other 50%.
  • Every sector tracked saw at least 15% online revenue growth, with particularly large gains for Environmental (34%) and Rights (37%) nonprofits.

See:  Crowdvetting for crowdfunding? How donation sites get to the truth behind campaigns

25% of the US population are Millennials and 84% of them give to Charity

millennials donate - Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012

  • Millennials are 25.9% of US population.  11% of total US giving comes from Millennials
  • 84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations.
  • Millennials are most likely to contribute to work sponsored initiatives, donate via mobile and watch online videos before making a gift.
  • $9,237.55 is the average amount a nonprofit crowdfunding campaign raises.
  • The average donation size to a crowdfunding campaign is $66.
  • 62% of donors who give to crowdfunding campaigns are new to crowdfunding.
  • Campaign owners raise 3X more if they update supporters every 5 days.
  • Crowdfunding campaigns with personal videos raise 150% than those that don’t have videos.

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NCFA Jan 2018 resize - Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012 The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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