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Online Giving Grew 12.1% in 2017
- Online giving has seen consistent year over year growth:
- 2012: $19.2 billion
- 2013: $21.2 billion
- 2014: $24.1 billion
- 2015: $25.8 billion
- 2016: $27.8 billion
- 2017: $31 billion
- $128 dollars is the average online donation amount.
- $326 dollars is the average annual donation total for recurring donors.
- 67% of nonprofits across the globe are set up to accept online donations.
- Mobile accounted for 40% of all visitors, tablets for 10%, and desktop users made up the other 50%.
- Every sector tracked saw at least 15% online revenue growth, with particularly large gains for Environmental (34%) and Rights (37%) nonprofits.
25% of the US population are Millennials and 84% of them give to Charity

- Millennials are 25.9% of US population. 11% of total US giving comes from Millennials
- 84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations.
- Millennials are most likely to contribute to work sponsored initiatives, donate via mobile and watch online videos before making a gift.
- $9,237.55 is the average amount a nonprofit crowdfunding campaign raises.
- The average donation size to a crowdfunding campaign is $66.
- 62% of donors who give to crowdfunding campaigns are new to crowdfunding.
- Campaign owners raise 3X more if they update supporters every 5 days.
- Crowdfunding campaigns with personal videos raise 150% than those that don’t have videos.
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