Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012

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online giving statistics US - Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012

Online Giving Grew 12.1% in 2017

  • Online giving has seen consistent year over year growth:
    • 2012: $19.2 billion
    • 2013: $21.2 billion
    • 2014: $24.1 billion
    • 2015: $25.8 billion
    • 2016: $27.8 billion
    • 2017: $31 billion
  • $128 dollars is the average online donation amount.
  • $326 dollars is the average annual donation total for recurring donors.
  • 67% of nonprofits across the globe are set up to accept online donations.
  • Mobile accounted for 40% of all visitors, tablets for 10%, and desktop users made up the other 50%.
  • Every sector tracked saw at least 15% online revenue growth, with particularly large gains for Environmental (34%) and Rights (37%) nonprofits.

See:  Crowdvetting for crowdfunding? How donation sites get to the truth behind campaigns

25% of the US population are Millennials and 84% of them give to Charity

millennials donate - Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012

  • Millennials are 25.9% of US population.  11% of total US giving comes from Millennials
  • 84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations.
  • Millennials are most likely to contribute to work sponsored initiatives, donate via mobile and watch online videos before making a gift.
  • $9,237.55 is the average amount a nonprofit crowdfunding campaign raises.
  • The average donation size to a crowdfunding campaign is $66.
  • 62% of donors who give to crowdfunding campaigns are new to crowdfunding.
  • Campaign owners raise 3X more if they update supporters every 5 days.
  • Crowdfunding campaigns with personal videos raise 150% than those that don’t have videos.

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NCFA Jan 2018 resize - Online Giving Trends Show Consistent Growth in the US Since Donation Crowdfunding Debuted in 2012 The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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The Globe and Mail | Matt Lundy and Mark Rendell | Nov 30, 2020 The federal government’s fall economic update included a series of tax proposals that carry implications for businesses and households. If enacted, the measures will cost you more to watch The Crown, but allow simpler deductions for the many Canadians currently working from home. Ottawa is looking to raise revenue in the coming years via the digital economy. Through a series of proposed taxes on digital goods and services, the federal government aims to raise $6.5-billion over the next five fiscal years (ending in 2025-26). Some of that would come from adding sales taxes to digital services such as Netflix, which currently doesn’t charge such taxes at the federal level. The bulk would come from a corporate tax on Big Tech companies, although details are coming next year. Canada, like many other countries, is working with the Organization for Economic Co-operation and Development on a multilateral plan. However, Ottawa is “concerned about the delay in arriving at consensus” – hence the reason it’s prepared to go alone. Digital taxes Ottawa is looking to raise around $2.8-billion over the next five years by forcing foreign digital companies and e-commerce ...
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