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Companies flooded Twitter on International Women’s Day. Then Gender Pay Gap Bot exposed the truth

Fortune | Sophie Mellor | Mar 9, 2022

gender pay gap - Companies flooded Twitter on International Women’s Day. Then Gender Pay Gap Bot exposed the truthMany corporations marked International Women’s Day on March 8 by tweeting photographs of woman colleagues alongside positive statements that celebrated the proud and equal work they do.

They did not mention this meant equal in everything but pay, however. But that omission was quickly fixed, at least in the U.K.

See:  Worldwide gender gap has increased by a generation from 99.5 to 135.6 years

As U.K.-based organizations tweeted a flood of posts with platitudes celebrating their “sheroes,” a bot replied with the gender pay gap at each company in question.

The bot, @PayGapApp, which has over 75,000 followers, replied to every corporate tweet that used the hashtag #IWD2022 with a quote tweet highlighting the salary disparity between men and women in the company—a figure that is publicly available on the U.K. government website.

The U.K. government has required all companies with more than 250 employees to report their gender pay disparity since 2017.  This has resulted in a public shaming of companies who virtue signal the immensely proud achievements women have done for them, but may not have been equally paid to do.

The bot reported the pay gaps of every company that made an International Women's day post, regardless of whether pay disparity was in favor of men, women, or equal.

See:

CVCA Report: Diversity improving but inclusion gap threatens progress

Ten things to know about gender equality

Bot creators Francesca Lawson and software developer Alastair Fensome told  Fortune:

“What I get annoyed at with International Women’s Day and any awareness event that is linked to a social issue, so say Pride, Black History Month, it's all the same. Companies will show their support across all their comms and their social media, but they don’t provide any data or evidence to show what they are doing to challenge discrimination.”

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