Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Wisesheets Brings Market Data to Spreadsheets
Mar 11, 2026 | NCFA Fintech Market Activity | Wealthtech And Market Data Infrastructure
Low Cost Spreadsheet-based Market Data For Investors
On Mar 10 2026, Toronto based firm Wisesheets made a product and pricing announcement for individual investors to pull financial statements and market data directly into Microsoft Excel and Google Sheets, currently serving users in 40+ countries per the release.
Wisesheets fits people who already work in spreadsheets and want data to flow straight into their models. That includes retail investors building screens, watchlists, and valuation models, analysts at smaller funds, advisors doing quick comparables, and founders or finance teams pulling data without paying for a terminal. The value is speed and repeatability. When data lands in Excel or Sheets, users can run their own formulas, build their own screens, and refresh models without copying numbers from websites into cells, or use one of the AI integrations.
Wisesheets offers three tiers with different features. Wisesheets annual pricing lists Pro at $60 USD per year, Elite at $120 USD per year, and Enterprise at $900 USD per year. Spread across 12 months, that works out to as low as $5 USD per month for the starting service. You can learn see Wisesheets documentation.
How It Compares
There's competition for this service. Google Sheets includes GOOGLEFINANCE, but Google warns quotes may be delayed up to 20 minutes and the information is provided “as is.” MarketXLS offers an Excel focused market data and analysis add in with a Standard plan priced at $70 per month or $850 USD per year. Excel Price Feed also offers an Excel add in for market data with different pricing by user type.
Wisesheets competes on price versus paid spreadsheet add ins and on workflow fit by keeping the user inside Excel and Sheets. Low cost spreadsheet data tools keep squeezing the middle of the research stack. Terminals still win on depth, support, and enterprise controls. Free and low cost tools win on price, but they come with limits and delay risk. Spreadsheet add ins win when they reduce manual work and keep models current and affordable for use.
See: JPMorgan’s Data Fee Sparks Open Banking Backlash
For Wisesheets, credibility comes down to data quality, reliability, and whether the add in stays stable as users build heavier models and rely on it for repeatable screening and valuation work.
Talking Point
If spreadsheet add ins can deliver usable market data for $60 to $120 USD per year, which parts of the legacy retail research stack still justify premium pricing, and what about new AI services?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
 |  |  |
|---|---|---|
 |  |  |
Leave a Reply