Karsten Wenzlaff, Advisor
August 26th, 2025
NCFA Canada | Nov 9, 2018

About this episode: On this episode NCFA Fintech Friday's our host Manseeb Khan sits down with the co-founder and president of Fortuna Asad Naeem. They chat about how AI can supplement salespeople, the excitement behind computer vision and the future of business AI. Enjoy!(see Transcript)
Host: Manseeb Khan, NCFA, Fintech Fridays show host
Guest: ASAD NAEEM, Co-founder and President, Fortuna.ai (view Linkedin)
Bio: Asad is the Co-Founder of Fortuna.ai, a top of the funnel sales automation company. Prior to co-founding Fortuna, Asad spent time with a big 3 bank in Canada, first on the sales team covering the largest financial territory in Canada, and after, with the Data Analysis and Strategic Initiatives Team, providing insight and consulting on sales campaigns. A life long entrepreneur, Asad has consistently been feeding his entrepreneurial spirit ever since starting his first business in Grade 9 and starting and running a couple of start-ups throughout his university days. Having spent over 10 years in and around sales, he is intimately familiar with the problems being faced by sales professionals today and along with his Co-Founder Omer is positioning Fortuna to solve these problems utilizing Machine Learning and NLP.
Intro: Welcome fintech Friday's a weekly podcast brought to you by the National Crowdfunding and Fintech Association of Canada and partners.Covering all things fintech block chain be AI and alternative finance.
In this episode we cover how AI can supplement salespeople, the excitement behind computer vision and the future of business AI.
Manseeb Khan: Hey everybody how is you doing today? Manseeb Khan here and you are tuning in to Fintech Friday. Today I have an absolutely incredible guest. Assad. OK from a Fortuna.ai Thanks so much for being here today. I mean this means the absolute world to me.
Asad Naeem: Yeah thank you so much for having me. It's an honor.
Manseeb Khan: So, could you just for a second. Give us a little bit more of what Fortuna is and a little bit more about you and your background.
Asad Naeem: Yeah absolutely. So, I'll start with me with my background so basically, I've done sales all my life I started out in the in the trenches at the future shop and some of the guys have done sales and you know they've gone through that process. They know exactly how that is. So, after that I went to school obviously once you know University of Toronto for bio and then attended Carlton university for political science. There started my career in the bank. So, I've been all over the place. But with the bank basically stuck around started you know at the lowest level kind of rose through the ranks eventually ended up at CIBC Asset Management. Where I was doing third party broker dealer sales. I did that for about a couple of years and kind of had the genesis of the idea for Fortuna while I was there. Move over to Fortuna. Basically, what Fortuna does is it's top of the funnel sales process automation which is your client discovery and client qualification. So, the entire ethos behind our product and our company is that you know salespeople today are spending but 80 percent of their time doing mundane admin tasks we're using AI to automate that portion, so they can spend more time and you know more focus on higher value consultative of selling processes.
Manseeb Khan: Yeah no I mean I can definitely relate on the sales angle because my first job as a door salesman. So, its sales are brutal 100 percent. So, could you talk a little bit more on the AI the process of it. Do you map it a little bit towards the more to the salesperson like does the AI kind of work like okay I'm Manseeb and this in my sales style? And I guess my chat bots or whatever we may have you might be tailored towards that. Or is it just more of a generic AI.
Asad Naeem: The way it works is we're employing AI in two spots right now and the first one is a little bit sandbox experimental the second one is actually we're using right now the client discovery portion is basically we're using to figure out exactly who is it that you should be going after. Now this happens by taking a look at your transactional. Let's say you’re a client of ours. We look at take a look at your transactional record, take a look at your sales campaign see where you are having the most amount of success. And then just building models based off of that to see exactly you should be going. Who you should be going after, the second place where it's really my interest and where I'm paying more attention to is the NLP component of it. The natural language processing where we started the conversation with what your prospects are leads that are coming in. And then we basically lead them down the qualification funnel. we'll and find out you know the three things that you need for any sale to occur is hey is there any interest here. You know do they have the authority to make this decision and then the third one is do they have the budget to make that happen of course. So, we use a conversation and general AI chat bot to figure out those three things based on your own sales playbook for your company. And once we have that component done, we kind of handed off to a real-life human sales agent which will be your sales rep. So, we don't sit in a space where we go you know we're going to use AI to get rid of all sales people, but we actually say that no you know there is a space for AI, there is a space for real sales people. There's a because sales are a very high touch in a lot of industries very high touch. Oh absolutely. You know process, so we want to argument that process and we want to help the sales people be more productive and more efficient.
Manseeb Khan: Right. So, I mean you guys are pretty much helping a lot of slack time when it comes to just like building a list prospecting, calling and everything you guys are just literally helping streamline that a little bit more.
Asad Naeem: Absolutely, absolutely. All the mundane admin tasks basically the salespeople and they just absolutely hate. Exactly. And that's not their forte. No not at all. Right now, I'm here to sell, I'm not here to put everything in my CRM and make double check and make sure what stage of the sales cycle their on. oh man.
Asad Naeem: At the end of the day if you look at it some sales people are especially high value industries like finance and you know even car sales. Yeah you know there are six figure employees. Absolutely. And then if you're expecting as a company that you're a six-figure employee to be doing admin tasks scraping LinkedIn and all that other stuff their value is really in being able to do that consultation process not do data mining right. But then what happens is companies started to realize this. So now they have you know SDR, as they have L.D. which is lead development reps and now you're paying these people 30 40 thousand dollars a year just to sit there and scraping lists, you know emailing back and forth to figure out if there's interest. Yeah this can be automated. And that's where we come from. And that's our perspective that you know hey let's get your people to do more high valued asked leave the mundane admin tasks to machines essential.
Manseeb Khan: So, I guess what's how do you see the trajectory from here?
Asad Naeem: So right now, you know where we're focused on finance, we're focused on some of the other high value nurses as well. We recently started expanding out. we're doing you know car dealership, we're doing you know automotive companies were doing, you know merchant accounts like alternative to finance things like that but eventually all of us you know like were our aim is to see how this solution fits in organically into other industries and slowly get there. But right now, we're very niche we're very focused because as you can imagine in a building any natural language understanding models you know industries being industry specific helps us because I come from finance, Omar my business partner comes from finance as well. So, we understand the language that's being spoken. Of course, you can train our models based on that as well.
Manseeb Khan: So, I guess how easily you integrate with the current CRM system like the HubSpot’s and the Salesforce is out there because you are seeing, out there that they are slowly trying to build their own model similar to you. How do you how you either integrating with them and how do you see yourself competing with them?
Asad Naeem: So right now, I wouldn't say we are competitors, so CRM I say you know we a more of an asset. Exactly it is more of an asset we hook in. If you look at any CRM system even if you look at HubSpot like HubSpot started out it was very pure it was very minimalist right I mean and you look at it today it's got all these different angles it's got a chat bot it's got a meeting scheduling thing just becoming very big and they're doing a lot of things. So, I haven't seen a direct focus for any of the CRM you know manufacturers right now that are going strictly down the path of just automating conversations using you know natural language understanding and processing. So, we're basically a perfect shoe in and we are compliment to that strategy. We're not looking to replace a CRM we're looking to enrich the data that's already in there and basically anything else that you put in you know the qualification portion of it we want to handle it.
Manseeb Khan: No, I love that that's very comforting for a lot of the business owners out there knowing that. So, I mean given being AI it's an it's a brand new, it's a very disruptive industry and it's a brand new disruptive potential market. Just saying that you guys are just going to supplement everything else such as a breath of fresh air.
Asad Naeem: Oh absolutely. Absolutely we're not we're not of the mindset you know we're going to replace humans or we're going to you know destroy industries or whatever the case is you know we look at AI as something that can be used for good and you know it can be used to make people's lives easier as technology is supposed to do. Technically you know, and this is where our mindset comes from that we want to use AI and machine learning to help people be more efficient more productive and also just to help companies be more efficient more productive as well.
Manseeb Khan: Right. Right. I mean I can even see that the case of like just having thousands of data sets of sales like you guys could even like potentially pivotal actual sales learning platform. Absolutely right. Just like Hey these are the car dealerships these are everything. like these are the case studies, there are of all the potential objections that you are going to have, this is how you handle them all that kind of stuff, so the potential is there. It's definitely incredible.
Asad Naeem: Yeah absolutely. Building sales playbooks. That's a separate industry. Oh yeah no I mean there's organizations out there you can hire right now that look at your product, who you're selling to your target market. Build sales playbooks for you right. Yeah. So yeah hopefully. I mean that's our primary focus for sure is focused on what we're doing. But you never know what the future holds.
Manseeb Khan: No absolutely agree with you. I'm going to pass this off to you, so I guess you're in the space right. What about AI truly excites you?
Asad Naeem: Oh, the possibilities, the possibilities. Right. I mean we look at we look at natural language processing and that's the least that I'm really interested in right. It's the we have the understanding component down packed like we can understand intent. we can extract you know what is it that somebody sort of say what is the intention behind it and we can't even go as far down as you know looking at what are the emotional cues, and somebody is writing. okay. You have a great company here in the DMZ shoot out to Trualt. You know they do they do emotional analysis on text. So, you know things like that but where we haven't been able to make a big breakthrough is the generation component. So right now, and you know like if somebody is going you know we use to generate e-mails, or we use to do generate text. Yes and no at the same time it's very vague and it's also a lot of it is template based. Yeah right. It's decision trees they're going OK if somebody says this. This is the intent, you know be extracted out you know use this template to reply back whereas organic language generation. It's still very nascent it's still in the labs, is very academic in its pursuit. So, we're not there yet. I want to see the possibilities of when that occurs where machines are able to communicate back you know organically without using any templates or you know any pre-determined schema in terms of how and what to say. That would be very interesting. I mean aside from that I'm a big fan of computer vision. I think there's tons of possibilities out there. There's a lot of great stuff happening right now. For example, you know crop analysis that's going on there's a new just we're just reading up on it recently as well. There's a company there's a new start up that basically that that's building computer vision AI to help when people get lost in the woods to help you know like firefighters and forest rangers and things like that to be able to locate people so there's a lot of interesting stuff happening. I mean this is just the tip of the iceberg there's this stuff happening in mining there's stuff happening, and you know like pollution prevention you know doing surveying all sorts of different things. So, computer vision is also very, very interesting.
Manseeb Khan: So, I guess how you see. I mean or just AI sales in general how fundamental do you think it is when it comes to AI business?
Asad Naeem: The thing is deploying AI is becoming kind of a priority for a lot of big enterprises and big businesses. And you know I think sales is an untapped market when it comes to machine learning and being able to learn from historical transactions, online, retail sales you know sales campaigns, marketing campaigns. So slowly we're going to see a lot of activity in this space. Marketing is already kind of seeing it. You know there's a lot of great companies out there that are basically deploying AI to fine tune and help you really personalize the marketing that you're doing. But slowly you're going to see it happening in sales, direct sales as well and whether it's inbound , outbound or whatever it is you need to find people for your business to sell too. Of course. You need to qualify them right. Right now, that is a very human, very labor-intensive job. So eventually I see it being a space where machines excel. where they help you find the people, qualify them and then you know once the actual sales process kicks off a human agent takes on and is able to basically close that process. So, the end result here is that you're going to compress your sales cycles. You're going to make sales more efficient and you know you're going to make your entire organization more efficient because of that.
Manseeb Khan: Yeah and you're going to have a lot of more harder numbers to work off of. because that's a very tricky thing about sales because since it is so labor intensive and since it's the human error when it comes to sales it's so astronomically high. And it's also laziness, too right? I mean yeah no absolutely, no I absolutely agree with you there just like again like we talked about just manually inputting everything into the CRM it's like OK I emailed them back, it's third touch booking a call-in next Thursday at 4 and let's see how it goes. And then we just wait.
Asad Naeem: Absolutely dude there's a lot of research out there that says you've got to reach out to your potential prospect like five to seven times, like five to seven touch points and I'm a salesperson. Yeah so have you. I mean how many times can you honestly say that you did seven touch points. It's a lot of work. It's a huge emotional toll too because you're if your hearing no's all day. oh, my goodness. Yeah. The twenty or the twenty fifth or the fiftieth. No, it's like you cringe a little bit. Yes.
Manseeb Khan: So, I mean especially during the day. Right. Depends like you mentioned car dealerships. Right. Like cold calling 150 people if not more. And it just here. No, no ,no, no, no. It's definitely gets to like cleaning that out. cleaning process out definitely it's going to make it a lot streamline a lot more easier. I mean you guys are not even like what a year and a half year old. Yeah. Yeah. So, I mean what is the next five years a Fortuna to look like for you and the company?
Asad Naeem: Yeah absolutely. So, like you said you know we're still a very young company so we're in the throes of you know full blown product development now. we had our version one you which the market was really receptive to. You know we've had the fortune of being you know revenue positive since day one, since we launched you know where we're making money as well. So it's a very exciting time to be because we're really taking the feedback that we're getting from our initial batch of clients and fine tuning the product making sure we're you know adding features that there's an actual market demand for and just basically making sure that it's a seamless experience for the sales teams that were getting on boarded and even the individual sales people that we have right now you know they just having a good experience. So right now, we're fully focused on building a product that our customers love and that our customers and our clients are recommending to their friends and they're the people that they have in their network. So that is the short-term goal right now. The next five years honestly it can go a lot of different ways but what we're aiming at is we're growing our team really rapidly you know 11 people right now the company. But a we're probably going to double by mid-2019. So, you know we're full blown aiming at making sure that we're doing all the right things for our customers making sure that you know our product is on point. And then also just making sure that we're helping as many sales professionals and sales teams as possible you know reduce the workload become more efficient become more productive and hopefully in the next five years you know you can you can hear us as a household name helping sales out everywhere and you know cutting down on the manual boring admin stuff that a lot of sales guys have to do.
Manseeb Khan: I'm very excited of like just more of a personal stand point like from a salesman to a salesman like I'm very excited to like oh thank god like. hey me too you. You're saving I mean the countless number of hours of just you're going to be saving it's just again it's astronomical. Absolutely. Really is it just like it just going to make sales so much more. Salesperson you really use this term lightly because much easier. Oh yeah for sure. And it just a lot more stress-less and just like streamlined right.
Asad Naeem: I mean as long as sales is it going to be hard. even once you qualify somebody there's a lot of you know nuances that go into actually closing the sale. So, it's always going to be hard but as long as we can make the the front-end grunt work a little bit easier and you know at least taken us somewhat off the shoulders of the actual sales people. It gives them the flexibility to be able to focus more on the actual sales process and then being able to you know really being consultative and helping rather than you know just rushing through everything and trying to get to the next guy right. So, the aim really here is that we want to make sure that sales is as it stays as human as it possibly can. But at the same time, you know removing everything that is mundane and basically admin work that that can be automated.
Manseeb Khan: This is probably more of a nitty gritty question but like when it comes to qualifications and just building your models. What is your data sets look like, like where are you really pulling it from and ideally where do you want to start pulling from to get even more tactical data to work with?
Asad Naeem: Yeah absolutely. So right now, presently we're building all our data sets our self because I mean we started out by running the entire sales process for us manually. You know this is this is before we had a product, we were basically kept a record of every communication we've sent out. All emails all, the you know like social media messages whatever it is the response is we've had we've had them tagged internally because we have, we've been lucky enough to work with a with a very brilliant data scientist as well. And she's helped us. You know tag this data, clean this data, and built our models on top of it. So, you know right now we're generating our own data sets and also our clients for the first batch that signed up with us and even the second batch sent out with us. They're helping us build some of these models on as well because you know they've given us permission to use some of the data anonymized obviously to see what the sales process looks like what types of objections you get. What does a rejection look like? What does an ambiguous response look like. So, figuring out are all of these things where we would hope we could get more data is basically you know doing a partnership with a larger organization that has a very heavy focus on sales which I would think it would be every organization. Yeah no. I mean ideally every business should be focusing on sales. Exactly. And then being able to see some of the sales campaigns they have run, and you know using that transactional data essentially to be able to better our models because the more data we can feed into our model they just make the model so much about exact. Yeah exactly. It's a data play
Manseeb Khan: 100 percent is a data plan that's I'm glad you guys realize that. I mean it's a sales thing right. Exactly. It's a numbers game. All it is a numbers game. Law of Averages really. So, Assad. So just to quickly wrap this up would be the best way for people to either contact you Fortuna. Do we e-mail you? Do we tweet you? Do I send you a snapchat? What would be the best way to contact you?
Asad Naeem: Yeah absolutely. If anybody wants to get a hold get in touch with us. Just go to Fortuna.ai. So that's www.fortuna.ai, I just contact us there or you can just directly email me, my e-mail is asad@fortuna.ai.
Manseeb Khan: Asad thank you so much for again sitting down with me today. I mean this is this has been a very fun conversation I mean salesmen on other salesmen. And again, I'm very excited for your trajectory you guys are definitely inbounds of doing really incredible things.
Asad Naeem: Thanks so much. Appreciate it. Thanks for your time.
Manseeb Khan: Absolutely man cheers. So, on the behalf of Canada's leading international fintech and crowdfunding association. I wish you an amazing fintech Friday and weekend.
Outro : you've been listening to fintech Fridays brought to you by NCFA and partners. Tune in weekly for the latest fintech Friday podcast by subscribing to this channel. The National crowdfunding and FinTech Association of Canada is a non-profit actively engaged with social and investment fintech sectors around the globe and provide education research industry stewardship services and networking opportunities to thousands of members and subscribers. For more information please visit and see if a Canada dot org. Oh yea.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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NCFA Canada | Nov 2, 2018

About this episode: On this episode NCFA Fintech Friday's host Manseeb Khan sits down with the CEO of Lending Loop Cato Pastoll. They chat about what opening banking is, how it might look like an app store, and how it gives power back to consumers. Enjoy! (see Transcript)
Host: Manseeb Khan, NCFA, Fintech Fridays show host
Guest: CATO PASTOLL, Co-founder and CEO, Lending Loop (view Linkedin)
Bio: Cato Pastoll is the CEO and Co-Founder of Lending Loop, Canada's first peer-to-peer lending marketplace for business lending. Prior to starting Lending Loop, Cato served as the Executive Vice President of a medium sized software consulting business. In addition to holding a senior management position, he attained experience building and managing robust commercial applications. Cato also brings relevant industry experience from his time developing a loan evaluation and management solution for a private mortgage lender.
Intro: Welcome fintech Friday's a weekly podcast brought to you by the National crowdfunding and FinTech Association of Canada and partners.Covering all things fintech block chain be AI and alternative finance.
Manseeb Khan: Today I have an incredible guest today. OK. If you heard of the company Lending Loop I have the CEO today. I got Cato. Cato thank you so much for sitting down today. I mean I'm very excited to just get the show on the road. I mean we have a very interesting topic and I'm very excited to share with people.
Cato Pastoll: Yeah, I'm excited as well. Thanks for having me on.
Manseeb Khan: So, I guess for just a minute could you just give us a little bit of your background and essentially what Lending Loop is?
Cato Pastoll: Yeah Lending Loop Canada's first marketplace for small businesses to be able to access affordable financing. And then investors people like yourself and myself who want to lend money directly to businesses. So essentially what we're doing is cutting out the traditional intermediaries who will be lending and rather allowing businesses to be able to access financing from regular Canadians who want to lend money to them.
Manseeb Khan: I'm glad that I can be my own little investor and help as many small businesses that I can. So, I mean the topic that I really want to discuss with you today is a topic that many of us probably seen in the media it from blog posts or even from videos would be open banking. So, could you guess a little bit. Tell us what open banking is and I guess how integral and what this means to the bank space?
Cato Pastoll: Yeah. Open Banking can generally cover a lot of different areas or mean a lot of different things. But a high level generally kind of what people are referring to is the ability for people to be able to access banking data or other companies to be able to access your banking data. So, it's likely that you and I and probably the people who are listening to this have a bank account with maybe one of the big five Canadian banks or perhaps the smaller bank and they have a lot of data on transactional history around us. Who we are, our address all types of personal information as well as transactional bank information. Now that information is incredibly valuable and really the theory is that that information should belong to you not actually to the bank and we're open banking is really kind of contemplating is sharing that information or at least giving you the ability to access and share that information that your will. So, if what you say you want to give Lending Loop access to that information. Very seamlessly that you would authorize the banks to give us that information we'd be able to access that in order to provide better products. Products and experiences
Manseeb Khan: Ha. Okay. So, this kind of this really ties into I guess having a digital identity and having a sovereign identity right of we're seeing a lot of people pushing it from individual CEOs like yourself or just other institutions or other I guess organizations pushing for this identity and that having a digital identity would just be one more step closer. Open banking would be one more step closer of having digital identities and having companies in the future actually recognize your digital passport. In a sense, right?
Cato Pastoll: Yeah absolutely. I mean like it or not and, in a capitalist, driven society. Finance and financials are really a core to who you are from an identity perspective not just from a verification or an identification perspective but more importantly kind of makeup. A lot of the pieces of information and how many who someone is. And so, when we think about kind of open banking exactly what you just referenced is true. Now we're talking about layering on financial type information on somebody's personal profile if you want to call it that. So absolutely this is really something that that is. Kind of critical. When it comes to determining what that future of identification and Id profile look like.
Manseeb Khan: I like the aspect of it. You get to pick and choose who you share information and it's a lot like I guess if you have an android phone you can actually go within the apps and then you can kind of like pick and choose what the app can get access to it's kind of interesting of like it's the very similar concept but look more like a broader perspective. Yeah. Lending Loop can have this, this, this, and this but RBC or TD can't have access to that, So I like that.
Cato Pastoll: That's a really good analogy and yeah, I think one that a lot of people identify with you know even with Facebook being in the news a lot lately. A lot of it is around that and like who get see your information and you get to share that information. You know open banking is basically extending that to the financial realm like who gets to access and see financial data because up until this point it's really only been banks that have been able or allowed to see that. And maybe that is actually to your benefit to be able to share that information with either you know people that you know or other companies that you want to do business
Manseeb Khan: Wouldn't an open banking be a threat to the current banking system now because now what open banking is or what I'm understanding is it's opened up a broader marketplace for people. For customers to just be able to pick and choose and to switch between banks with a couple of clicks right? Like I could switch my mortgage plan if I currently have it with CIBC I can switch it to TD because I've got these better rates, or I want to switch my savings plan from RBC back to TD or whatever so. I guess. Why would banks themselves even. Put their hat in the ring for this and. Why would banks even consider this at all?
Cato Pastoll: Yeah and I don't think that it's voluntary. I think I can do more. More part of a general pressure to provide better experiences to consumers. Banks are an oligopoly in their highly regulated and they're essentially protected by governments in every authority including Canada. Right. So, the banks are incredibly hard to create. They're also an incredibly hard to break down and that's when we think about like why this might happen. Really, it's too people you know to the benefit of the people who use banks so just the regular people. The customers and the businesses that leverage banking services. No, it's in our interest to. Be allowed to access that data. And I think kind of philosophically a lot of people believe that data actually belongs to you not the bank. You know the bank is kind of providing us with that service but at the end of the day. The data that they are leveraging, with the data that we're providing to them you know a lot people can have the sentiment that that belongs to us. Now what that actually means that from imprecations perspective is. You know people who are looking to build better products or better experiences for customers can now do that by kind of treating banks as kind of like your back in infrastructure right. Traditionally you think about banks as you were just describing and as you know that the end to end delivery of a product or service very like the know that they're giving you credit cards they give you mortgages. Well you know the bank doesn't have to not exist if somebody else to provide a credit card or mortgage they can rather just kind of be the backend service provider. where they allow other people, you know other companies to basically be more of that front-end customer facing solution that leverages their infrastructure their data maybe even the technology to be able to deliver some of those solutions. So, you know the reason that we're moving in this direction is because at the end of the day it's of benefit to the customer benefit not just from an experience perspective but also financially you know on average Canadian banks are generating. That to 2x the average ROE of U.S. banks and 3x the average ROE of UK banks. So, when you think about that you know people like yourself and me are actually paying for that and you know it's not surprising to think that policymakers and politicians want to kind of shake that up and actually. Give some value back to customers who are actually using it, the Canadian banks.
Manseeb Khan: Going back to the cell phone analogy it more of a market like it actually a true and true marketplace where we will have like the TD version of an app store and you'll have like financial tech companies like ourselves coming in and just providing all these services right.
Cato Pastoll: In a way I mean many different ways, there are many different ways that it could play out in practicality that that's for sure. One of the ways you know what a bank becomes I think is an interesting question and probably one that we could we could spend a whole hour talking about like what a bank might look like in the future as a result of it. But I think that the underlying thing is that they need to share or open data to people who want access.
Manseeb Khan: And it just makes I mean again I’m probably thinking of this more of a from a fintech standpoint because I'm so much for team David here. It just makes banks even more like customer centric right.
Cato Pastoll: Yeah, I mean you know. Going on that point about being customer centric or delivering product experiences that are better or cheaper for customers if fintech or financial technology companies are able to do that much better than banks are. And so, as a customer I'm going to win by being allowed or being able to access those services seamlessly you know going back to your point maybe not directly in the interest of the banks but in the long run it's kind of in the overall interest of Canadians.
Manseeb Khan: So how do you see open banking impact. Companies like yourself like being in the loan service industry and giving more customers to get from around?
Cato Pastoll: Yeah. I mean for us you know we're as you mentioned we're in the lending industry if you want to call it about you know we're in the business of kind of connecting investors with small businesses. When you think about what we do at a higher level and really what we're trying to create is a better way for small businesses to access financial services. And the reason is that that that that that particular segment of customers that have been under serviced by traditional financial institutions or traditional lenders. So, you know when we think about what this means for a company like ourselves it's not just about how it applies to you or your lending product or how maybe it makes a loan application was seamless. It also opens up doors of possibilities for us to be able to deliver other products and experiences to those customers who may not have had access to those products or services before.
Manseeb Khan: So, it gives you an opportunity to be more or less a little bit more of a diverse company than just being centric on one part of the banking industry, right?
Cato Pastoll: Yeah. I mean can I just keep harping on that point. You know you want to be customer centric. It allows you to be more customer centric because you're able to access more of the relevant information to your customers and providing them with better access to products and services.
Manseeb Khan: Yeah no absolutely and especially if you have the data to back that up. so, then you can make it very tailored and very niche so that's very incredible. So, I guess since open banking is a very brand-new concept and you're seeing regulations being a little bit more tailored to the country I mean you're seeing places in the EU like they just adopted their second payment services directive. Right. The P2D2 which forces banks to open up the data and regulate the new market right. So, they're making more of a push to the financial tech companies that are allowed to have access to your data has to be actually regulated. have to go have to meet these guidelines, have to jump through these hoops. So, based off just stuff that's is happening in the EU, in Australia recently, you've been seeing in Japan they're slowly getting started. What does open banking regulations look like in Canada and I guess how you would want them to either be similar or different tailored to the Canadian market.
Cato Pastoll: It's a fair question. I think if you look at the progress here generally we're about five to 10 years behind any other authority when it comes to financial regulation. Generally speaking we're in our industry for example were significantly behind new jurisdictions like the UK, Australia, and New Zealand. So, I you know I don't think you're seeing the same level of progress here in Canada as you're seeing in other jurisdictions. I think we're going to be much slower to adopt these things. There can sometimes be an advantage to being second or not being first and that advantage can be seeing what goes well and what doesn't go in other jurisdictions. I think like you know thinking about what this might look like. I think. Really you got to go back to who is this benefiting at the end of the day this is about driving value back to consumers. driving back to people who use banking. Driving value back to small businesses. So, when we think about kind of what that might look like and what regulators need to consider when they're kind of creating new legislation on new frameworks for these businesses to exist or are these policies to exist really, I think the most important thing. To consider in that regard is how is it like who is going to benefit and how is it going to benefit them. I think something that kind of is light touch in terms of what it actually means for fintech companies what it means to consumers what it means for banks. what one end up being that effective. And we'll probably see a little minor adoption I think I'd rather see us spend some time and create a robust strategy and policy around how we can create really rapid innovation in our banking sector. And I'll kind of give you the flip side of that coin if we don't do that and we don't do a great job of it. International companies that do benefit from open banking do benefit from fintech advancement and changes are likely to come to Canada at some point and kind of dominate the market here. So, you know the incentive is there because I think we've a great opportunity but there's also a massive kind of warning that we're given at risk which is if we're not fast enough to kind of jump into the race and we're going to get beaten by our international counterparts. So, you know that that's something that I really kind of. Think about from a regulatory perspective which is you want to get it right, but you don't want to spend too much time that you end up getting left behind.
Manseeb Khan: Yeah no. I mean traditionally Canadians are very much by the book and they like to stay within the lines. So, it makes sense that Canada I guess like you to mentioned right either becomes second or third or fourth when it comes to fully adopted open banking and just later on hopefully dominate the open banking. We should probably like take our time understand fully and actually. The more information we have the more again data we've collected we can actually move accordingly towards that. I mean and again it's evolved or parish right. If we don't figure out fast enough we're just going to die out and nobody wants that.
Cato Pastoll: Yeah, I mean you look at kind of like what's happening with Netflix. you know Netflix is I think inevitably going to destroy the media industry here in Canada. You know when we think Rogers and Bell, Cogeco you know those companies have been protected by our government for so long. And regulation has been so slow to change, and people have heralded that. You know on the flip side of that we're now seeing companies like Netflix, US companies that really have no attachment or need to this in Canada. From a from a domestic point of view you know they are solely headquartered in the U.S. Their assets are in the U.S. capital is flowing into the U.S. when we pay on that Netflix bills every month. You know they slowly but surely taking over that industry that was once Canadian. And I think that there's a stark warning that to think about there is a real possibility that that happens in banking or in the financial sector here in Canada. So, I think you know we do need to move pretty quickly because I think if we give the same attitude that we do in the telco industry or in the media industry that's definitely not a good sign. So, while being thoughtful is important taking too long is perhaps even more dangerous.
Manseeb Khan: But on that note it would be kind of funny to us to when we have kids of just of like yeah you know like before all you have to get is a Bell and Rogers and actually have cable. Now the big three are the big four are like Netflix, Amazon Video and Hulu so that be really funny.
Cato Pastoll: Yeah but the problem is. The problem is those companies are Canadian right now. That's like the fundamental challenge that you know people don't talk about that often but that's a lot of capital and a lot of profit that's being sucked out of Canada. I like that really scares me when I think about the future of the Canadian economy. Like I don't think we should put that as lightly as you know as we do great for me at the consumer I'm paying one tenth of what I did on my Rogers Bill. On my Netflix subscription. But at the end of the day like I think we're all kind of losing a little bit as Canadians. And I think that's something that like you know regulators and policy makers really need to pay attention to.
Manseeb Khan: No absolutely because it's I mean doing the show. I got to sit down with amazing CEOs like yourself and just understand the Canadian fintech marketplace a little bit better and it would really suck to see and like the Canadian fintech space just kind of slowly start diminishing because there's so much potential to so much promise and so many companies in the space itself are doing such amazing things. It really sucked to have I guess either American company or an Asian company to come in and just undercut everybody because we don't have the regulations in place we have the right rules in place because again we took too long to figure it out.
Cato Pastoll: Yeah, you're absolutely right. Like you said there's so much potential here. I think we need to really pay attention to that. Look at the positives like I don't like kind of always being negative and saying what if you know what if this happens or what if a U.S. company comes to dominate. I think there's so much potential in so many positives here that so much of the right infrastructure. But sometimes I think the speed with the urgency doesn't exist. And I think like that that's the one thing that I think all of us as a community. Both you know the people that use our services as well as other companies in the space I think we could all do a better job of stressing that urgency to push things forward faster and innovate faster. Just kind of for our own benefits as well
Manseeb Khan: I guess. Do you see open banking being a little bit more global? Because I mean the reason I'm asking is because we're going to we're going to hopefully have regulations here in Canada when it comes open bank and you're already seeing this in the EU and you start to see this in Asia, Australia, and New Zealand like you've mentioned. Do you see a global open banking regulation put in place with a I guess be it a Frankenstein version of some rules and regulations from Canada or some rules and regulations from the EU like do you see a global open banking regulation put in place later on? Once we fully adopted this concept.
Cato Pastoll: It's a good question. It's also a really difficult question. It's kind of one of those things like what comes first that you know the chicken or the egg that type of thing. And what I mean by that is I think what's going to happen is that there will be no global banking existing and global financial technology services existing before regulation for it actually. Oh, I believe I'll be able to have a you know quote unquote like the ability to move money seamlessly. Anywhere in the world sooner than I think regulation around how that's going to happen. And I think you can kind of apply that if you look at like Uber and Airbnb and then those types companies that have kind of come before a regulation caught up to them. I think you're going to see the same thing in open banking I don't think that. Companies are going to wait for regulators to create new rules or policies. I think that the innovation is actually going to come out and I think like some of those products services that probably fall on that you know on the edges of the of the categories of banking will probably force the issues for that to happen And that's just kind of my theory on it is I think you know the regulation will tend to lag the innovation. And I think you'll see that in the open banking space as well.
Manseeb Khan: Usually when you think regulation you don't really think innovation. So that's just a very hard balance to how right you because you want to protect investors you want to protect consumers at the same time you don't want to be in last place. So, it's a very hard beam to really balance on.
Cato Pastoll: You end up shooting if you over protect you end up shooting yourself in the right. Like I think the notion there's sometimes a flawed notion that no industry is better than a bad industry and that's very rarely the case. You know like at least having the possibility of making mistakes and learning from those mistakes gives you a better foot hold then simply not doing something because you're scared to try. And I'm sure you know if you see anyone in the startup space or are worked in an overseas company you know they'll give you a similar message which is not trying is definitely much worse than trying and failing. I think you know that's a really difficult message to share with a regulator or a policymaker like that. That's a really scary thing to say to somebody like that but it's definitely true because there's other people in the world who are thinking like that and I think like that that's something that I think we as Canadians have a big thing to overcome going back to what you said about conservatism. You know we are inherently more conservative. And so, getting over that barrier is definitely something that. We have to kind of actively think about.
Manseeb Khan: We definitely have to bite the bullet and understand that like we're really going to have to test and learn especially when it comes to policies and regulations because Open banking is such a new concept. and it's such like you said even when I even mention the whole oh I guess would be like an app store. It might not right because open banking such like a I guess of fluid into a lucid concept that it's going to have to be as fast as I guess changes in a startup like that's the mentality we are going to have to have. When it comes to open banking because that's how fast and fast paced it's going to become.
Cato Pastoll: Yeah, I mean there's lots of there's lots of variables or unknowns as you said. So, it's not it's not a simple or straightforward answer to this. You know there could be an app store. It could be that a fundamentally changes the way the bank clerk it could even be that banks don't exist at all. You know I wouldn't rule out any possibility. So, you know when we think about what it means for the future of the financial sector or the future of banking I think we have to be open to all possibilities in terms of. What might things look like in 5 10 or 15 years.
Manseeb Khan: So, when you think of open banking one of the first concerns to mind would be the cyber risk and the security risk right because since we want to open up the data and make it accessible for quote unquote all there definitely will be privacy concerns. Could you talk a little bit more on the privacy concerns when it comes to open banking or why or why not. It might be there, and I guess go a bit more detail about that?
Cato Pastoll: Yeah. You know if anything I kind of you are the as I least of it's done right. I view it as better for the customer when it comes to things like privacy. Like what it really is you know when you think about it giving people access and the ability to control their own data and whether data goes in it get shared with. Like right now you have very little control over it you know where your data is, how it gets stored, who it gets shared with. Like really, you’re just trusting whoever you're storing that data with. I think we're starting to see that change. You know I think especially Facebook is probably the biggest example of that obviously it's been in the news a lot over the last year. You know they've been under an incredible amount of pressure. To get better and exactly what I just described which is. You know giving people oversight over whether that is how it's managed how it's stored and who gets to access that information. I think there's a similar opportunity here with. Finance and with banking. Where you're giving the customer control over their own data. And for me there's no better way of doing it than giving your, putting the control in the hands of the customer. You know if they choose to give somebody access to that data that's their choice, but they should be fully aware of the choice and fully aware of the consequences of doing that. Right. So, when I think about this I think there's a tremendous opportunity because you know we're really opening up a world that is significantly more transparent than the world that exists today when it comes to data and privacy.
Manseeb Khan: Do you see open banking. I mean again we did talk about being open and open minded. But do you see open banking going into blockchain and becoming a little bit more decentral, so the security risk gets greatly mitigated?
Cato Pastoll: Yeah, I mean I think that's definitely a case of blockchain now. Do I see that actually happening in the short term? I would say probably not just based on the amount of change that would be required to enter that infrastructure, but I think it does make a case for that type of technology. I think you were talking about the same thing at the end of day which is. Giving that access control privacy back to the individual. And really. Like. Technology is like blockchain technology are really about doing exactly that. So, I can't predict whether or not that you know that's going to happen or whether it's going to happen in the short- medium term but I would say it's definitely something that could play a role in mitigating some of those risks. I also think that you know one thing that is important is. Regulation and policy have a really important role to play there as well. Like in terms of who is allowed to play who go out and access that data. That's really where regulators need to step in and be focused on which is kind of keeping the bad actors out and keeping the good actors. And., I think that that would kind of be like the high-level answer I give to that which is I think there's some opportunity for it, but I think it's going to take time to fully flush out and really for us to determine how it's going to work.
Manseeb Khan: Yeah no I agree with the whole keep the bad actors out and keep the good actors in because that's something that we've been many guest have actually touched on that in the previous episodes because the bad acting like it's as much as it very much sucks you're seeing a lot of bad actors get a lot more notoriety and if not more media exposure when it comes to like spaces like fintech, spaces like crypto and blockchain because it's so new it's revolutionary It's very easy to just really shit on them because they're just like no like look at all that look all the bad use cases. What about all the great use cases so it goes back to like having policymakers and regulators having a little bit more of a startup mindset just like being a little bit more open of OK like learn how to vet the good actors and how do we keep them how do we make sure that they're being regulated. Also innovative at the same time. so, it's oh boy it's definitely, they are definitely juggling like 15 balls the same time but. But in due time it's very possible.
Cato Pastoll: Yeah there's a lot of balls to juggle like all of the things are double edged swords right because you know when you're too strict your kind of disincentivized to get active and you end up with only bad actors who are trying to take advantage of gaps in the system. Right. There’re so many times where you need, you know you can't be too light, and you can't be too heavy. If you are too heavy like I just described, you know you end up with a system whereby only the only people who aren't that to the play are bad actors who will take advantage of gaps or holes. And if you're too light it's kind of like the inverse of as well. Right away you let everybody in. But you really open up the floodgates or you know anyone whether they're good or bad to participate. So, you kind of have to find a balance between being too light and too hard. And that definitely you know it sounds a lot easier than it is in reality it's not an easy challenge for anybody to overcome.
Manseeb Khan: So, I mean I guess I'll throw this to you I do you have anything that we didn't cover comes open banking that's either been on top of mind or be it's something that's been keeping you up at night?
Cato Pastoll: No, I think like I mean it's been really interesting conversation, so you appreciate you kind of taking the time and having me on. I think when we look at the future and what this actually means. I think one of the you know one of the things that I always try to remind people is you know reflecting back on how it is actually going to impact me. You know you hear a lot of buzz was thrown out there on a regular basis on AI, blockchain, opened banking, fintech. But like really like what it means for you as a customer or as a consumer is you end up getting more choice. You end up paying less money. And you end up with better products and services that you can use in your everyday life. That's why that's why fundamentally it's important. So, I think kind of going into the why. like why I should actually care about this. It's probably a conversation that we don't have enough. I think it's easy to kind of get carried away with some of these concepts at a high level but at the end of the day we also should be thinking about who is actually going to be benefiting and why is it important for us. As a society to adopt new ideas or new technologies. And. It's really got to go back to it's got to benefit the people that are using that are the end users of financial or financial sector and not just people like you and me.
Manseeb Khan: More or less believe the hype. It's like the hype real, believe the hype.
Cato Pastoll: Yes. But also understand it.
Manseeb Khan: Yeah OK. Fair enough.
Manseeb Khan: So, what I guess what excites you the most about open banking? We've talked the talk a little bit about. What are you most excited about. Be it if it directly impacts your business or even if it directly impacts you. What are you most excited about when it comes up that open banking?
Cato Pastoll: Yeah, it's giving people choice here. For me I get really frustrated by lack of choice I get you know get frustrated if I can only choose between Rogers and Bell. You know I get frustrated but if I can only choose between one or two banks I think for me the ability to be free and have choice and have lots of different people who are aggressively trying to compete for my business is really great because at the end of the day I win when that happened so I think you know when I think about this I think it's just the possibilities in terms of the different products and services that people will be able to create by getting access to a system that they didn't previously have access to. And being able to play a role in the banking sector where really, they were only you know. Five to 10 real players in Canada that that really were playing any meaningful part and how it took shape.
Manseeb Khan: Cato. So, what would be the best way for people to contact you if they want to pick your brain more when it comes to open banking . Maybe they'll learn a little bit more of Leading Loop what will be the best way to contact you. Do we snapchat, you do we tweet, you can we do we contact you via smoke signals like will be the best way to contact you ?
Cato Pastoll: Yes, smokes signal is probably number one but if you can't reach me by smoke signal then I am on Twitter. so, you can find me on there and also check out. I definitely encourage everyone to check out Lending Loop. It's a really awesome way to kind of use your money to invest in Canadian small businesses. Web sites just lending loop.ca. So, if you haven't checked it out already. I would encourage anyone who is listening to check that out. And yeah, I guess that I appreciate you kind of taking the time. Tweet at me or smokescreen me. If you're looking for me.
Manseeb Khan: Smokescreen would be difficult but whoever you are whoever out there like finds find you through via smokescreen that's a very special individual for sure. So, Cato thank you so much for sitting down today. I had. I mean I've learned a lot more open banking then I thought I did. So, this is this has been incredible and I'm very excited to have you on the show again.
Cato Pastoll: So yeah. Great, chatting with you.
Manseeb Khan: Yeah, no worries so on the behalf of the NCFA Canada's leading national and fintech crowdfunding association. I wish you an amazing fintech Friday and weekend.
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The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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NCFA Canada | Oct 19, 2018

About this episode: On this episode, NCFA Fintech Friday's host Manseeb Khan sits down Saroop Bharwani. Founder of Senso, a data intelligence platform for the financial services industry. They chat about regulations in the AI space, fears of AI taking over the world and how screens and machines are as important as the birds and the bees. Enjoy!
Host: Manseeb Khan, NCFA, Fintech Fridays show host
Guest: SAROOP BHARWANI, Co-founder and CEO, Senso.ai (LinkedIn)
Bio: Saroop is the Founder of Senso, a data intelligence platform for the financial services industry. Curious about intelligent machines from an early age, Saroop pursued degrees in both Computer Engineering and Neuropsychology to explore the intersection between machines and the human brain. Saroop then spent over a decade building technology teams for global Fortune 100 companies with a focus on leveraging predictive modelling to automate consumer engagement. Having supported Toronto's startup ecosystem since the early 2000's, Saroop was well positioned to start Senso to solve an industry-wide problem which he identified through the use of advanced forms of artificial intelligence.

Manseeb Khan: Today I have an absolutely incredible guest. I got Saroop Bharwani from Senso.ai. Saroop Thank you so much for sitting in today.
Saroop Bharwani: Yeah pleasure to be here. Thanks for having me onboard.
Manseeb Khan: No absolutely. So, for the audience for a minute could you just tell us a little bit about yourself and the inside track of Senso.ai.
Saroop Bharwani: Sounds good. We're dated intelligence platform for the retail banking industry. Essentially what we've done is we've aggregated market wide data such as credit data, real estate data location and geospatial data. And we basically predict When every Canadian consumer is about to switch a credit product such as a mortgage or a credit card from one financial institution to another this really helps sales and marketing teams at retail banks get in front of their customers sooner to be to be able to provide better offers better experiences helping them save money while keeping their wallet share increasing over time and outside their book as well. And we've been successful today to networking with a number of financial institutions in the Canadian market and not only helping them identify sales. Internal sales opportunities within their portfolios but also help consumers save money while increasing their bottom line at the same time. It's been super exciting for us the Toronto startup ecosystem has been tremendously helpful in launching and getting to the stage that we're at. And now we are planning a U.S. expansion
Manseeb Khan: That's also incredible can't wait for the U.S. expansion. So, your story is a little bit more unique than any of the other startup founders out there. You actually turned your former employer to your customer. Could you share a little bit more of that story because I think that story is super fascinating on what you did there.
Saroop Bharwani: You know it feels like a long time ago. My first customer. One of the big prime banks in Canada. I actually used to contract for about three years ago and I've been around the block. And usually when I get into a situation where I work for a financial institution whether it be a full time, or a contract position I have built relationships all throughout the organization. But I also I've always stayed in touch with the Toronto startup ecosystem. I've witnessed the Toronto startup system grow to where it is right now since the early 2000s back in the day when it was just a few people in a room demoing our products to all of these crazy hype events today and all the great hype around tech. I've always managed to stay close to the great people and startup community. One thing I realized when I was at the tail end of my contract at this particular financial institution was I wanted to get back into the startup game and I had a particular idea of what space I wanted to play in, but I just needed to hone in a bit. And so, on my lunches and after work was the last six months that I was on that particular project. I met with anyone and everyone I could on that knew something about the space that I wanted to launch a startup in. And you know 10 meetings turned to 50 and that turned to 100. And by that time, I had sort of honed down on a very particular insight that I'm not about a lot of other people have been thinking about at the time and that's when I knew I was ready to jump ship. I had met my co-founder through those 100 meetings and I called many of my team members that I've worked with over the years in the retail banking space and that's literally how Senso I was born I jumped ship and we got started to building and that because I maintained great relationships at all the financial institutions I worked with I essentially went back to the one that I previously left and pitched them the idea and they loved it. And essentially the rest is history. They took us on board and instead of being a contractor/ full time employee I ended up being a vendor.
Manseeb Khan: That's also incredible. The whole within 50 meetings or so you find your co-founder at 75. I might be messing up the numbers, but I wasn't 75. You actually meet your mentor which was when you broke it down that way. I was like wow that makes a lot of sense. That makes total sense of like 75 meetings and you feel good. You know exactly what you want to do, you know exactly what you what your vision is, and you can definitely find a mentor to help guide that.
Saroop Bharwani: Yeah. And the other side of it is just managing risk. You know people just want to kind of jump into the startup world really not knowing that. It is not as glamorous as you see in the media. Right. You got to go through you know a couple of years of, you know painful sort of figuring out what you're doing and that's just the beginning. So that uncertainty only realized after jumping ship and I was very thoughtful of the fact that in order to mitigate that risk I needed to build a certain amount of runway to survive for a set period of time in my case was 18 months and get my family on board. You know my wife ticklers has been a great supporter along the way. It's important to have that co-founder of life as some I call it, I might be the only one in that sense. So, to jump right into this AI is an absolute behemoth of a topic right. When you think of AI conjure up images between IBM the big blue player and the I guess its kind of like the world's biggest chess game right. You have like players like IBM of Amazon Facebook have all these big guys coming into it right. So, I guess for the purpose of the show what it means to you. What are the key problems the AI will solve in FinTech over the next few years. And what does this mean for incumbents, businesses, And just a general.
So look put it this way. Mean having come from a banking background. Where me and my team and built these types of predictive models for a number of years. these types of models the machine money models in particular have been around for a long period of time. In the past five years, we've really hit a tipping point and this convergence of bigger data sets more sophisticated algorithms and more computational power which have enabled this new wave of technology that's really created this hype and a lot of it is hype. But the concepts of these algorithms have been around for like 40, 50 years. We just haven't been able to make use of them until very recently due to the convergence that I just spoke about. Now when I think about AI in general is I do think that the most difficult part for me and many people that I see especially wanting to get into AI is just seen through the noise of who's actually simply doing what was always done in the past versus cutting edge actual AI. I would say right. when it comes to any of this to break it down what all of this is just lines through a bunch of dots and simply put it is just using statistics and a lot of great data and computation power to come up with these results that get better over time. You know we've hit that tipping point where a lot of this stuff is useful for enabling computer vision and these other sensory tasks that we see all this magic happening. For me it's exciting to see that we've hit that tipping point. But it's no different from the path that people who have worked with machine learning for many years. It's that same path we're going down and is getting more exciting because new doors are opening up through the convergence of many of these many of these things that I've spoken about. But to me I always question who's actually doing this stuff versus all the hype out there. And from a marketing perspective and it's hard to differentiate that. And while I would say it's super exciting and breakthrough it's also hard to understand you know what is going on the market from who is actually doing cutting edge stuff it was not.
Manseeb Khan: It is all hype right. This whole fintech space this whole boom is all hype. So, it should be interesting to see who panders out and who actually sticks through it and who the real players are in the next 10,15,25 years. Running an AI focused company. What does it mean to you? From all the mentors and all the meetings, you've had. How did that change from day one of starting an AI focused company to know that you've actually been through the next 36, ran through TechStars and just had so much more acceleration.
Saroop Bharwani: Yeah. So, I mean whether it was using machine learning and AI to solve the problem or not. One thing we knew from the very beginning is. We knew intimately what the problem was that we wanted to solve. And that's what we really focused on. It just so happened that we got access to it very early on a dataset that enabled us to prove this worked in a very controlled environment. I think that the support of the AI community in Toronto was perfectly timed for us in that the doors that were open for us in terms of resources in terms of getting data sets in terms of accessibility to customers who were open to testing this out. So, all happened at a perfect time for us. But when it comes to being an AI company I would say it all comes down to the data set you're working with. And if that data set is pure enough to produce the outcomes that you're looking for or that provide business value to solve that problem or it achieve that task you're in a good spot. But I would say that my recommendation to anyone wanting to start an AI company is if you want to start in an AI first company understand what data you have access to because if you don't have access to data you're not going to be able to do much at the get go. And that's where I would really think about approach and what type of business you want to become. Because you don't want to get into an AI business because of the hype of AI and putting that in a flashy deck. You want to get into it to solve real problems and achieve real tasks that drive business value. And then if AI happens to be a mechanism to enable that that's great and that's what we realized very early on and we were just supported by the right advisers and people to be able to bring it to fruition and get to where we are today.
Manseeb Khan: I mean you want to make sure that your models make sense and you have enough data to back it up right because the main reason big business are going into AI it's because I have so much data to pull from and that's why Facebook and Amazon are going. And even IBM are going into the because years and years of data pools they can just are pulling from and to start testing and learning and building models.
Saroop Bharwani: Yeah, I mean that both those companies have been data driven from the ground up. So, they have an inherent advantage in taking advantage of the most cutting-edge technology. I would say the many of the enterprise firms out there haven't invested the dollars into really streamlining their data to be able to enable a lot of these things and a lot of the things we do on a daily basis is ensuring that data purify to be able to enable the outcomes that we want to achieve. And look some of the customers that we have and partners that we have invested very early on into their data and they're in a position similar to you know the big four you know Amazon, Google, Facebook, Amazon to be able to really deliver value outside of this. And I see this on a day to day basis kind of companies that are doing this well and companies that are not. And that is very interesting to see my insight is the reason why this taken so long for many of these enterprises to do this is for the very reason that the data is really all over the place and it needs to be brought together and streamlined into sort of an automated process to enable the models to learn vs decay.
Manseeb Khan: So, I guess what are the immediate and future opportunities when it comes to AI and as a community what does the foundation of AI look like?
Saroop Bharwani: Yeah. So, the immediate opportunities I think are. The cutting-edge opportunities I think are happening in things like computer vision, language processing. Even the some of the things we do with more sophisticated and algorithms in financial services are proving to deliver better results than some of the models that we built from within financial institutions. I think what I'm excited about is once you purified the data and aggregated the data in a way where you can produce better results using these new algorithms. it's far more accurate than if you just kind of threw a bunch of sparse data into an old school decision tree and that's been going on for a while. So, I think we hit that tipping point to me the enablement about actually doing that is the most difficult thing. And again, like a model may work really well. you know the first couple of times but if you don't have that automation and that sort of pipeline. I think that your models are ultimately going to decay and they're not going to be able to keep up with many of the changes that occur in the market whether they be economic or behavioral or whatever the case may be. We see that on a day to day basis when we test some of the more sophisticated models and pipelines we are with some of the other ones that we B test against which are currently being used by many of these companies out there to enable their predictive analytics engines. So, I think that's immediate future. I think that if it comes down to the mediums we're going to be interacting with today we interact with our mobile phones. But I think tomorrow they could be completely different devices Thalmic labs is launching their new smart glasses and I think that you know once the development community starts building on top of those platforms. It's going to start opening up opportunities for entrepreneurs to build new experiences using AI, using computer vision and all these great things. And I think that's scary because a lot of the stuff you see going on here in terms of research the exciting research that's happening is also the scariest in the sense that you know being able to mimic someone doing something that isn't actually them. I think that opens up a lot of privacy questions that we're going to have to face in this in this century. And I think that privacy the way it is today ultimately isn't the way it's going to be in the next century. And I think it's going to open up some really interesting debate. some sort of solution is going to be necessary in order to resolve the privacy concerns. And that's a whole different discussion that I'm happy to get into in more detail if you'd like.
Manseeb Khan: Yeah no absolutely so I guess it's a we've talked in a couple past episodes of the whole digital identity thing right and how companies are pushing people are pushing for this whole digital identity that you deserve to own your identity and use like your digital identity right. You decide to share and not share whatever information businesses might need. And now that now let's head out guys can kind of mimic that. That puts that whole sovereign identity thing into question because that gets a little scary.
Saroop Bharwani: Yeah. Absolutely and I think that that's when people hear you know Elon Musk and Stephen Hawking talk about A.I. taken over the world. Everybody pictures like Terminator robots and things like that. But I think that in the immediate future. It is really these breaches of privacy that you have no control over that are ultimately going to really bring up big questions and make people forget about. Everything else that existed before because nothing else will matter. When certain countries are mimicking other political leaders just say something about another country that isn't actually them right. And I think that it is scary when I think about children and bullying in schools and on social media. You don't get the ability to mimic someone doing something that they're not actually doing. That being so accessible to us today that is something that's going to bring up a lot of questions and I'm on the camp that data. Your data should be in your hands. And that is a concept that is very great today and I think that that's going to be one of the biggest things we're going to have to solve for in the 21st century.
Manseeb Khan: It's going to be a slippery slope of how we take the human experience and put it digitally. And what do we decide to like to input it and not input when it comes to building these AI's right because ideally, we want them to be as agnostic as possible, but we still want them to have human traits of them because there are amazing things about humans with are also very devastating things about human. So that's going to be a weird balance that we're going to be that that's happening the next coming years when it comes to building out these
Saroop Bharwani: It's going to be disruptive without necessarily our control because you know it's in the hands of developers and entrepreneurs who are really enabling these experiences for good or for not good. Right. Like you know there's both sides of the equation. We've seen this in cybersecurity for years. There’re people who are protecting and there are people who are attacking right. And that that is not going to be a different concept when it comes to the use of AI in these sorts of public settings.
Manseeb Khan: No I absolutely agree with you so I mean you've already touched a little bit of Elon Musk and Stephen Hawking so I'm going to jump into this question a couple of weeks ago you saw Elon Musk go on Joe Rogan and one of the questions that Joe asked you on was his fear of a AI and Elon's been saying for years he's been warning the public it's warning people about the dangers of AI and how we're moving a little too fast when it comes to AI. we've got to be pretty much pulling the reins like slowly analyze everything making sure we're doing this for the right reasons and not jumping because like you've mentioned a couple of times not because of the hype right. Even Stephen Hawking. I'm going to quote the development of a full artificial intelligence could spell the end of the human race. It could even take off on its own and redesign itself as an ever-increasing rate. Humans are limited by slow biological evolution cannot even compete and will be superseded. So that's in and of itself we are seeing all these entrepreneurs all these amazing visionaries saying that like if we don't. Take a very close look at what we're doing with AI and not believing the hype. They could very much if eviscerate the human race and just completely take over because they are revolving within microseconds. So, my question is. What are you what are you at Senso.ai doing priority wise to make sure none of these fears come to reality and. Hoping that other startups like yourself are doing to make sure these fears don't come into reality?
Saroop Bharwani: Yeah. So. You know in answer to an end to your question it's really, we run our models and our pipeline in a very controlled setting. And we're constantly monitoring the biases which exist in the you know historical data is only good as the humans that put it at it or the process that input it. Right. But there are ways to rebalance these models to be able to reduce bias. And I think that is a responsibility that every AI company needs to take like we heard about you know Amazon recently brought lunch to recruit recruitment tool which was like bias I think that was a bit premature for Amazon to launch that because they had to think about their historical data and how to rebalance that data to ensure that. And I'm not talking about statistical bias I'm talking about just general human like bias rate like the bias you would have towards a gender or race. Right. And those are things we see every day when. We use our data. And that's where the rebalancing of the data is very important and there are techniques to do that. And I think it's the responsibility of every AI company or company that's using any sort of predictive analytics to make decisions which impact humans. That's a responsibility they take on. You don't from a more broader perspective in terms of what Musk and Hawking are talking about. I question whether it's even we're even in a position to control. Right. And you know while it is scary I think all of us have some sort of an addiction towards social media. You know in putting information in the internet searching on google where those are tools that we have we rely on these days to get information to see what's going on with your friends to just have that instant gratification. Right. And you know as generations passed and the younger generation Z and even younger than that they don't even question sharing their data. It's inherent in the way that they were raised, and they grew up because they grew up with this technology. can that input of information stock because if it doesn't. Ultimately the training of these models and these algorithms is not going to stop. And they are going to get more sophisticated over time. And I think that that exponential increase in inputs that we're feeding in to these systems is essentially what Elon Musk and Stephen Hawking are talking about and I feel that as humans were bad predictors in how soon or how soon things are going to happen and you know whether it's sooner than later or later than sooner. I think it's an inevitability that it's going to happen. I think all we can do is be responsible prepare and reduce these biases that exists in our models so that we assure that it's more of an oddment in symbiotic relationship versus ones where you know the AI's goals are different from our own.
Manseeb Khan: No, I absolutely agree with you on that. I guess if we're not if we're not careful of social media everything else it's going have a way bigger pull towards us for not even our generation but for the future generations if we are not careful.
Saroop Bharwani: Every like, every post, every tap. Everything is training right. It's training their models. When you look up the Easter bunny on google and it presents you with a bunch of pictures of Easter bunnies you clicking on that image of the right Easter bunny. You know is training their models even more. Right. Think about that that's happening with every single interaction and where the direction that Amazon. And Google and all these companies are going you know eventually and maybe it's the case right now we know but maybe there are algorithms and their models are much more sophisticated than we think. They may just be controlling it in a way where they are taking a responsible approach but that is questionable. Then you get into the whole conversation of regulators actually treating them like the oil companies. Back in the early 19s hundreds. Are they too big? Do they have too much data? Do they have too much oil to stand on their own or do we need to break them apart.
Manseeb Khan: So, speaking of regulation we're seeing a huge push. Of regulation when it comes to the crypto and blockchain space but we're not really seeing that much. Regulatory push when it comes to machine learning. I guess my question to you would be what some of the regulations are you'd like to see put in place. And I guess what the role of government is. Because you're seeing a role in government. Starting to form when it comes to block chain and crypto we want the exact same thing when it comes to AI?
Saroop Bharwani: I think that the Government's got to really think about how to put the right rules in place to be able to ensure that models being released are not biased towards one human outcome or the other and are making the right ethical decisions. But at the same time without hindering innovation and I think those are the two tradeoffs. That is tricky right because I'm a big proponent of faster innovation and I love this whole concept of entrepreneurs. You know being able to actually create the next Facebook or Uber or whatever the case may be out of their bedrooms. But at the same time based on Elon Musk and Stephen Hawking's and their concerns and my feelings towards that too and what's to come. I do think it is a dangerous path that we go down without some sort of rules being in place. And I think that that moment is going to be more evident. And it's going to get the attention of regulators at a certain point in the future. And I don't think we're too far away from that. So, I know you didn't specifically answer your question but for me it's more of a tradeoff. Innovation versus making sure that these models are built in a responsible way.
Manseeb Khan: Right. So, it's finding that happy medium of still having regulators be the government or be it some other body making sure that everything's OK everything's on the up and up So new players can actually have some kind of structure to work with. But at the same time not hindering innovation because. That's the whole reason why you're seeing such a huge hype behind AI, blockchain and any crypto because it's very agnostic it's very decentral right?
Saroop Bharwani: Yeah. And I wouldn't even say that it has to be regulators to put these rules in. You want Musk as a guy that what matters into his own hands right. I don't know. It's going to be regulators like is government going to be able to move fast enough and implement regulations based on the real facts. Right. And ultimately that's the biggest question for me right. And that well we'll see. I think in the very near future what the outcomes going to be of that.
Manseeb Khan: How we started the whole episode is that you got very lucky when Canada was just getting on the AI boom right. So, Canada's emerged as a global leader in AI. How did it happen? And I guess what it means for innovators and investors entering the space and is it too late to get into the game or is this just the beginning.
Saroop Bharwani: Yeah so, I mean when we got into it the AI Buzz wasn't I When I decide to do this we really mean think about AI. It was a consideration that we were going to use predictive analytics and machine learning really. I mean I think about eight months into it really this whole AI boom started, and we were fortunate enough to be very well timed and being supported by the community very early on when they were still figuring it out. Now it's at a stage where I think it's fairly it's grown. But I think it's still got a long way to go. The community still figuring things out and that's going to take a while. I encourage anyone who sees it sees a problem a big problem that they could potentially solve as being prime candidates towards starting their own companies. And I think they'll do great again as long as they're focused on the problem and ensure they have the right tools the team necessary to execute. That opportunity is always going to be there. I think from the challenge right now is for entrepreneurs and innovators has higher levels of competition. And that's something that we're going to continue to see. And from an investor standpoint again I think there's a lot of noise over companies that are doing truly innovative stuff and have a good go to market plan versus companies that are just putting A.I. in their deck because it's hype right. They may be great companies not doing anything related to this stuff, but they may be putting it in there that basically to get investors’ attention. And I think that that's come to a point where it will work against you if you just say you're doing AI without having some sort of a fundamental proof that your technology is based on some sort of. Cutting edge technology that's been accessible to us over the last that say three to five years.
Manseeb Khan: What's going to change that would be the education factor towards the right like you're saying Hey you're seeing a lot of startups even throw ICO and even just tokenize their whole business even though they may or may not even actually need one. It's the lack of education. I think in the next three to five years they are amazing companies like you and some of the other ones in space educating people teaching people that like hey this is what AI is, this is what AI means to us. And the more informed the general public just innovators and investors are when it comes to that space. It's just going to start weeding out all the B, C, D players.
Saroop Bharwani: It is yeah people are just going to become as you said more educated on this and I think that the great thing about these podcasts that you're doing is it enables people to become more in the know when it comes to .What is actually real versus what's not, what's worth investing time and money into versus not. And look I'm very sympathetic towards all entrepreneurs and I encourage even first-time entrepreneurs to go for it and really think through and mitigate your risk in starting this and you'll be supported by the community. But ultimately you know entrepreneurs usually have to go through a road of paying their dues in order to realize what this game is all about. But everybody's got to go down that path. Right. but I think that as people get more educated through podcasts like this and through the community. It's going to be easier to differentiate. Between ones that are real and not.
Manseeb Khan: There's no shortcuts when it comes entrepreneurship even though podcast and blog posts and videos on YouTube are definitely going to greatly help who still have to pay your dues. Still go through many obstacles fail, try again, fail try again right. there's no there's no shortcuts. And again these B.S. CD players are going to learn that sadly the hard way. But again, that's life. Man, versus machine. I know we touch this we touch a little bit of what is this going to look for the generations to come. So, man versus machine. Who's winning. And I guess what the future look will like for our kids. Right we're already seeing this rise of you seeing babies just being drawn towards tablets and I don't know if you see the cute little video of this baby who had a tablet and that the mom took away the tablet and then She was just on the table. And then it was a glass table. And she was to swipe, and she couldn’t it and she was like she's looking at the parents like whoa what happened like they give her books you can swipe on the book like she's losing her mind I guess is that is that the future for kids like is it only going to go downhill from here. Like what's your opinion on that ?
Saroop Bharwani: Yeah, I mean look I don't know. It's downhill. I'm more I'm an optimist when it comes to technology enabling us to do better. That's right I also see the other side of it. And look I look at it from the perspective of my dad you know like having a young daughter at home. Really. I see her older cousins. And all the people that are around are the kids that are around her really being attracted towards technology. And I think generation after generation it's just becoming more and more natural for these kids to resonate towards technology and I think it's inevitable. The path that we're going to go down I don't see anything stopping it. Maybe regulation can come in. But technology has always found a way to break through. It may pause it for a little bit or it may slow it down but it's inevitable that one day something incredible is going to happen. And it's also scary too right. So, I think our kids are going to grow up in a very different world. And we grew up and I remember when I was a kid and it wasn't about sitting at home you know playing videogames or anything like that it was playing outside and not coming home until dinner time right. Like I was I was like literally my summer vacation. You know it was. It was never in front of screens or anything like that. Kids today are very different in that technology is part of their lives from the minute, from the minute they're born. And you know I think that that's something that we need to accept. And I think that based on our discussion the last question on educating entrepreneurs and venture capitalists on what startups are real or not. We also have to educate our children. From a very early stage about things like what are the costs and consequences about sharing your data. Don't just freely share your data. Think about the fact that when you share your data someone needs to give you something in return and you have control over that data. Understand that everything that you post or everything that you display publicly is accessible to a man or a machine that could use that data for good or for evil. Right. And these things could have consequences to you as you get older. And I think that it should be a part of our education system and teaching our kids to be very conscious about the way they look at interacting with machines. On the other side of it I think that machines. Being a part of our lives, we wouldn't be where we are today, and we wouldn't be able to do all of these things these virtual podcasts or anything like that without the augmentation of machines. And I think it's incredible the fact that anyone can create this out of their bedroom or their garage. And I'm excited for that. I'm excited to teach my kids to be entrepreneurs and to use technology to create, and to make and to build for their entire lives. Because when you think about the future of work I see it more like being an entrepreneur versus working in a cubicle for 30 years and a large corporation. And that is the future that I find exciting and I think if our kids are educated they'll grow up in a way we'll harness this technology and use it for good in a controlled way where they'll protect themselves at the same time.
Manseeb Khan: Yeah, I think having the talk of just understanding the both the positives and the consequences of technology and the new waves of technology I think that's a very important talk for parents’ teachers. Like any anybody with like younger siblings or younger kids and making them understand like Hey the terms and conditions that everybody skips over is very important to actually understand having these free services and you freely sharing information that there might be consequences and repercussions in the future and just understand that like right like everything on the internet forever and you have to be cognizant of like even though you're a kid you have to be still be cognizant of what you say and what you don't say.
Saroop Bharwani: Absolutely. And look I hope our education system is thinking about embedding these sorts of learnings consistent learnings throughout the process from a very early stage. Look I think that in the future even now that the talk with your kids about screens and machines is as important as the birds and the bees.
Manseeb Khan: Yeah no absolutely agree with you. And it might not even be school systems it just might be another educational entity. You're seeing a rise of online courses everything. I learned business wise and marketing wise I learned online what I learned through YouTube and like Udemy and all these other courses compared college, so you might be seeing a shift when it comes to kids as well of like. If they want to learn how and what the Decentral AI looks like boom, there's 15 YouTube videos I'll just give you step by step walk through of what that looks like.
Saroop Bharwani: On that on that note right. I think you know one of the other fundamental shifts that's going on right now is that if you're not a lifelong learner. ultimately, you're going to fall behind because things are changing at an exponential pace. It's not about getting a university degree anymore and working at the same job for like 30 to 40 years. your graduation from a university is just the beginning of your learning path for the rest of your life. And I think that society needs. To go more towards that than anything else and that is essentially why entrepreneurs become entrepreneurs because their inherent value ultimately is going to increase along the way at a much faster pace than if you're in an environment that doesn't enable that type of forced learning. Based on the situations that you're put in front of that you really got to dig yourself out of. And that's what entrepreneurship is great for and all about despite how hard it is. Your inherent value increases at a much faster pace. Yup no I totally .
Manseeb Khan: There's a really great Muhammad Ali quote when he said that if I think the exact same way that I thought 30 at 50 then I wasted 20 years of my life.
Saroop Bharwani: I know that one all too well. I know it's great quote. And that's exactly what I'm talking about.
Manseeb Khan: Saroop, thank you so much for sitting down with me today. I cannot wait to have you on the show again.
Saroop Bharwani: Awesome pleasure. Thanks so much for doing this.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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NCFA Canada | Oct 13, 2018

About this episode: On this episode, NCFA show host Manseeb Khan sits down with Ali Pourdad the CEO of Progressa who recently closed out an $84 million dollar round. They talk about P2P loans, loan services operating within the blockchain and why being people first business matters. Enjoy! (see Transcript)
Host: Manseeb Khan, NCFA, Fintech Fridays show host
Guest: ALI POURDAD, Co-founder and CEO, Progressa (LinkedIn)
Bio: Ali Pourdad has been CEO of Progressa since its inception in 2013. Under his leadership the Company has raised over $40 million of investor capital and invested over $2.0 million dollars in its proprietary "Powered by Progressa" decision engine for Canadian Enterprise partners looking to enhance collections strategy in a positive way. The company has grown to over 110 employees in Vancouver and Toronto. Ali has decisively positioned Progressa for its next generation of growth by recently executing on several initiatives, including creating one of Canada's most popular Exempt Market Bond Offerings and securing an $11.4 million Series A financing .
Prior to co-founding Progressa, Ali worked in both corporate restructuring and audit & assurance, with the bulk of his professional career at PwC, where he managed top-tier engagements of financial firms. Born and raised in Vancouver, BC, Ali holds a Canadian Chartered Accountant degree and a BBA in Finance from Simon Fraser University. He began his professional career at a young age, co-founding a leading IT services firm with locations in Edmonton, AB and Vancouver, BC in 1998. Ali is also a regular contributor to Business in Vancouver's weekly radio technology panel and was named to BIV's Top 40 under 40 in 2017.

Manseeb Khan: Hey Everybody Manseeb Khan here. And you are tuning in to another episode Fintech Friday. Today I have the amazing the incredibly talented Ali Pourdad CEO Progresa. Ali thank you so much for sitting down with me today.
Ali Pourdad: Thanks for having me.
Manseeb Khan: Yeah so Ali could you just give the audience a little bit about who you are and essentially who and what Progresa is.
Ali Pourdad: Sure. I'm happy to. I think for those who are not aware of myself or Progressa I have a background as an entrepreneur. I've been there for about 20 years. This is my second business I had to get out of high school. Pre Dot-com which shows was my age. This is my second life. We started Progresa back in 2013 in Vancouver . Me and my co-founder originally started off as a straight consumer finance lending business. And sort of quietly behind the scenes we were building software. And today. I would say we're sort of a full-blown financial technology company and we have a lending business. That drives a significant amount of revenue but we also. A multitude of software offerings for our major Canadian enterprises. We solve problems for Canadian business.
Manseeb Khan: Yeah that's incredible. So, this might be a silly question, but I guess we'll make you a little bit more different than Money Mart and any of the other loan services out there.
Ali Pourdad: Sure. Yeah but you don't see companies like money mart or other loan services, companies as a competitor because. We don't we don't go direct to consumer like they do. So. A company like many of markets has branches, HYG online but there are really seeking consumers and going directly at consumers for lending products and offering them. Credit where they actually paying cash in their pocket and not necessarily helping them helping them. Progressa fundamentally different. All of our customer acquisition comes from other businesses. And we're typically solving problems for those businesses and probably problem for those consumers. And what I mean by that is our software is setting up and offering a number of services. But the main purpose of at least two thirds of our software solution. Revolves around enterprise collections and try to have a healthier and more of a holistic approach to the recover money as a Canadian enterprise so. That would be an example of you know a young lady or a young gentleman who's going through a tough time in the past that. They owe. You know Roger or TELUS money. Progresa is the company that will come in and help facilitate that recovery for those enterprises. Help them recover money but also offer a better experience. To that young lady or that young gentleman who might be going through that tough time or stressful time. Ultimately. What that means is that larger TELUS, Bell, and other enterprises that use Progresa. Will have better net promoter score. Better. Which is better customer satisfaction. And ultimately manager their risk better for them. There's been real demand for differences between that and traditional lenders. All of our loans for example the customers will actually not seeing money, we're helping pay their debts and pay down the debt. And leaving them into better financial life.
Manseeb Khan: You guys also do. I mean I've from looking from your website and from some of your past blog posts you just do go a little bit more deeper than credit scores. You start building I guess a customer persona. And just like a characteristic of like who this person is their past history someone is not in and of itself is pretty incredible because now the loan is a lot more personalized, it's a lot more individualized`.
Ali Pourdad: Yeah exactly and that's a very good point. I mean we do have a proprietary technology that we built over the years. Technology is quite different than what's out in the market today, what's out in the market today is, you put it very well it's not personal. It's very generic and it's very archaic. And so, it leaves a lot of the population in a position where. They can't be helped even though they might be financially responsible or living within their budget. You are doing all the right thing but. On paper it doesn't reflect that. That's where Progressa shines that. That's why we've been successful even quietly growing behind the scenes because. We'd be making major investment. And that technology that allows us to evaluate these consumers just fundamentally differently and give them credit for things that might you might not necessarily see as a traditional lender.
Manseeb Khan: So, you recently raised the 84 million dollars round which is absolutely incredible. Previously you raised a 10-million-dollar round. You took a much more alternative approach compared to the other startups out there. There were a lot more loud a lot more bullish. In a sense they have the mentality of You don't need banks, we don't need do we need the old world because we're building the new one right. We don't need your guys help you guys look much more silent a lot more tactical route of quietly building partnerships with banks and credit card companies. Could you talk a little bit more of that approach and what that approach looks like and what would your advice look like to other startups on collaborating with banks and other institutions.
Ali Pourdad: Happy to answer that question. I would say there was always a very well thought out plan in the early days when we first launched there was a lot of fintech’s out there that. We’re making quite a bit of noise in the marketplace. A lot of that noise revolved around either taking down the bank or replacing the need for banks etc., etc. . And you know in the Canadian marketplace we have an affiliation with the bank that's going to be quite hard to displace. And we saw that in the early days. So, you know what we decided to do is just invest in. Trying to tackle bank problems. What are the things that the banks are trying to tackle and how can we? Help them be more successful. That was a fundamental decision we made early on. We did it quietly and without making noise because. Frankly we weren't ready to scale the business and have been a business that had both. Technology and lending. You're not going to scale until you have scalable technology and you can't have scalable technology until you have a track record behind with. Very chicken and egg. You have the built of a little bit slow and steady or you risk blowing up your company. And that's what we did. And we now reach the point this where we that we have a very strong foundation as you mentioned. We raised a big round that round the reflection of. The sort of the order that we chose to tackle problems. And investors saw that they saw that we hadn't blown up our business and that. We're you know conscience of investors capital. And they doubled down and supported that next stage. You know my advice entrepreneurs considering building disruptive technology you really need to evaluate what your road map looks, what's you path revenue. Or if you have a better revenue try to disrupt banks or try to work with banks. Sometimes both can be achieved at the same time and. That's the route the Progressa chose.
Manseeb Khan: Some of the investors mentioned that you've actually from day one you started operating the business as it was a public company. You know you talked about how you guys built the very strong foundation. Could you just give us a little bit more detail of what that foundation looks like and how you pretty much just muted out everybody else and just put your head down and just build Progressa.
Ali Pourdad: Sure. Yeah, I mean I know my background in between my first business and Progressa sort of pivoted professional services I became a chartered accountant I worked at PWC for a number of years. Really built up my professional skill set so that. I knew that one day I go back entrepreneurship and I really wanted to have a good tool kit. To build a business in a proper way. You can help businesses any number of ways a lot of entrepreneurs get lucky, some of them blow up their businesses. I knew that this type of business was going to be successful I need to build the skill set. So, with a professional a background I very quickly started to build the team and the right spot. And we focus on things that we knew were going to be needed to rebuild capital. Making sure we have proper financial reporting, making sure we have things like insurance, making sure you know we have good controls, getting audited financial statements and so on and so forth. And we made all of those investments right off the bat. To raise money in the Canadian marketplace. Well there's a lot of heavy regulation. You know the government securities regulations in each of the provinces. Is there to protect investors and rightfully so as a company that you know had a strong report below like we do. We had to have all of these checks and balances in place . In order to be able to successfully raise money. Today, that got an easier because we're more on the radar. But as early stage startup when you're going through these things. Such as one of one of the things you might not think about that makes will make life easier for you. Make those investments. So, you know allocate capital to proper lawyers. Allocate capital to make sure you build your finance team. Have that reporting to share holder reporting as well it's very important in the early days. To keep you're a shareholder in the loop people and keep them happy. Because you might be going back to them for more money and investors are happy to see the right track to a great growth story. But you've got to deliver what you say.
Manseeb Khan: So, I guess sticking with the same chicken and egg analogy that you previously mentioned you want to make sure you have all your ducks in a row before you start bringing on investors and everybody right.
Ali Pourdad: Yes exactly. I mean we would I mean nowhere we're 6 years in, and we bootstrapped for the first couple years we've totally bootstrapped the business. I don't remember having a management team up until two and a half years into the company. So, we were probably. 20, 26 people before I hired my first other senior manager. You know Ali was HR, He was the CFO. He was legal. I did. I'd basically over just over 20. Individuals in the organization. And tell that point you know as an entrepreneur when you reach that point and your business is run rate is reaching a point where you. De-risk the investment. To the point, we have reached that. You know we've got to the point where the business has started to prove it or start to prove that. Even if we do start to make the right investments and people and scalable technology that we could build something big. Once we had the core competency of the central bank when we take. Both decisions. You know I would be going any other way. in any entrepreneur that's looking to start a business today. Simply understand you're core competency first. Do that. Make the investment and understanding that before you build. Anything scalable on top of that. You want to make sure that you're building on the right foundation because you'll still move faster you pay your investors a lot of money
Manseeb Khan: You guys are also gearing up to go public by the end of 2019. So. Again just talking about the huge round that you just raised. What got investors excited? Was that a marketing experiment?
Ali Pourdad: To give credit to the investment bankers that were involved in our fund raise they did a good job positioning Progressa of the Canadian marketplace. Listen we may go public, we haven't officially announced anything, but the reality is that a lot of the market driven. we're executing on growth right now. The business is reaching record run rate on revenue and the bottom line and it sets us up to go public nicely. That's what our Board decides to do and our shareholders support. We do have a number a lot of shareholders. They were already about 200 shareholders are Progressa today. So, you know as a small business with 200 shareholders everybody has to be on. The same page about a decision like that. There's lots of avenues for late stage private companies to. Create liquidity for investors if that's their plan. My personal plan is to continue to execute on our strategic plan that our board has signed off on. It's ambitious and it grows this business into a very credible player in Canada. One thing that you mentioned earlier that all sort of reiterated that we had. Very much flown under the radar for 3, 4, 5 years and now we're trying to get on my radar. Where you can fully expect that. So, we're going to be. Doubling down quite hard on that side of things and therefore you know we're going to be more on the radar than ever before. And that's very much a function of launching our technology offering publicly. And you know all of our technology offerings that we made all these investments in. Have supported a growing lending business. But today they're ready to support. Other companies and support them and help them achieve their business objectives. And you can expect to be hearing a lot more about Progressa as we roll up those products in the coming weeks.
Manseeb Khan: Yeah, I'm super excited just to see like what's going to be like the changes that may or may not happen now that you guys are going to be a little bit more on everybody's radar. So how are you going to keep the team and Progressa motivated healthy and productive and how do you see I guess the environment changing I mean I a rumor going public?
Ali Pourdad: Yeah, I mean there's different challenges for us as a Toronto and Vancouver company as they try to make. There are two very different cultures. I think., The first point is that you have to put the people first if you want to grow your team in a healthy and productive way. you make investments and bringing the right leaders in the work of younger teams that motivate them. But you also have to keep an eye on market trend is that you know you're out there especially in a large organization like we are. They're always talking they always have their eyes and ears on their friends that other organizations to stay competitive truly competitive you need to have a proactive strategy with your employees and not reactive. You know as it relates to Progressa today we really doubled down on people we've made serious investments in our senior H.R. people. We just went on Merit Finley the senior executive from over venture just literally started and this last week, really big win for a company like Progressa because you can't navigate this late stage try this. Potentially IPO scenario without a person like that. The IPO that just leads to bigger and better things. I mean I would expect our team to increase in size modestly. But I our H.R function that really where I would be focused. If you were to IPO, you suddenly now have different challenges and risks. And you need to keep people first That have a people first philosophy. As long as that doesn't change, and you double down with everything else. Then post IPO should look really good.
Manseeb Khan: There are a lot of startups that both have either office in Vancouver and in Toronto. I guess your best advice to them would be just double down on people focus on HR and just be there for every single individual in the company because they're the people that are going to help build your amazing building and your business right.
Ali Pourdad: Absolutely. I mean are companies are complex, as an entrepreneur you may not see that on day one. You may be just doing everything and happy to do it and that sort of learning things on the fly. But as you build out teams and build out processes start making investments and technology becomes very. Sort of evidence to how complex it is. And., I think. You know my advice obviously try to simplify it as much as you can and keep things simple for yourself and for your senior leaders that you bring on. Businesses are inherently complex and if you don't keep people first they get burnt out They don't grow. They get frustrated. You really have a people first mindset to drive that. We haven't always had it right. Progressa it's not something you get right. Right away, you sometimes make mistakes you hire the wrong people and you just need to iterate just like iterate technology iterate on your team and get it to a place where it becomes scalable. Because it's not just technology scalability that. Drives businesses like fintech its's people scale ability. Have the right people at the right times. And. You have to know when it's the right time for those people to move on. These companies evolve very fast. I mean you know in the early days you might double, triple, quadruple revenue year over year. If you maintain those run rates for two three four years. And haven't paid those investments in people get burnt out really fast. And so. That would be my advice.
Manseeb Khan: Yeah, I love that people scalability. That's incredible. So, I guess you have mentioned that a little bit early on like how much harder it is for Canadian fintech companies to get Canadian investment money. What is your perspective on the regulating sector. So, for example consumer loans. Do you feel that the government is including regulators? And do you think they're striking the right balance between investor protection and enabling market innovation?
Ali Pourdad: Yeah, I mean I think certainly some regulation is needed across the board. Otherwise you know you get your in situations a country that things don't make macro sense anymore. The best example would be in 2008 there's no lack of regulation that caused banks in the US to have aggressive underwriting practices and that turns into major problems. So, you don't want that. Sort of worst-case scenario. In Canada. You know people I think people would be quite surprised to understand there is a fair amount of regulation out there in consumer loans. We know we have a very heavily regulated mortgage-based payday loan base. And even other types of lending were very heavily regulated. You know in my view household debt to income ratios are quite concerning in Canada. That is, you know that could easily be correlated. Other things that may not be a regulation issue simply could be. You know high real estate prices the low interest rate. Those are very hard things the regulators control. So, balance is tough question the answer from an investor standpoint I do believe provincial governments have worked hard to find that right balance investor protection and enabling innovation. You know a major issue that we continue to have in Canada though. Is that these provinces that security regulators aren't harmonized yet and that may. Make things complicated for starts to navigate and innovate quickly.
Manseeb Khan: Touching back on what you said you guys have invested in a lot of the technologies right? Do you see the future with digital banking by offering a full range of services. And if so I guess what technologies you are most excited about and that you think is going to have the most impact.
Ali Pourdad: Yeah, I mean I think we're already a lot of the way there in Canada. I think our major banks have fairly strong digital banking offerings themselves. And so, you know there's lots there's a there's a lot of room for disruption, but I think the single probably the single most important legislation required to. Fully complete digital banking roadmap for all Canadians and probably the one I'm most excited about. Is the open banking concept? And that's something that governments started to get wind down in the year they. Have already started to empower consumers with data. Once the banking data is back in the control of the consumers and not the bank. Then you really will have a truly digital banking environment with a full range of services. And you know the ability to unlock full potential. And until then you know you know I think Canadian fintech’s will continue to innovate. You know again Progressa we play behind the scenes we try to play it with. Predicates. Where that. Adds value to a bank and credit cards and so on. Solve problems. You know. What that could lead to it. The regulators don't offer it if they don't move quick enough on open banking, then the banks could just snap up fintech’s one at a time as they see fit. I think. You know you. Have. Different data that are still around after five six seven years. They are well positioned to. Sit down with parents who are having those conversations hoping they can change the environment in Canada significantly. As it relates to digital banking operate because it could really make life good for Canadian's for Canadians and either the playing field for a lot of consumers out there without traditional access to credit Or Just traditional banking products simply because their data is in the control of the banks. Is not doing anything with that.
Manseeb Khan: So essentially the old gatekeepers of helping Canadians in the past are going to be greatly diminished just making it ,like you mentioned a couple times or just making lives of Canadians that much more easy.
Ali Pourdad: That's the idea. I mean banks I think banks do a great job I've got. I'm not in the camp that banks need to go down or fold or be this be disruptive. Certainly, there's a lot of services and banks that are frustrating to the consumer to deal with. At the end of the day they happy they think large investment digital banking offerings. The issue is less to do with those offerings and more to do with. Empowering the consumer. As a consumer of a bank. You sometimes feel handcuffed. And. I you know I think fundamentally that a lot of upside here for Canadians. If the government does step in and offer you know to open up the data again it's kimono and give power back to the consumer. It just opens up a wide range of opportunity to offer service that. Really. You know make life good for that consumer I mean best examples are the social media companies in the U.S. that. Are able to take data and improve. And again, depends on who you ask. But if you ask me and you've offered your consent really improve life for you and they think very sort of seamless day to day. There's no reason they can't be in that situation in Canada with banking data and make a well thought out plan.
Manseeb Khan: So, speaking of peer to peer you're seeing a lot of people starting to shift into getting into crypto and very much getting into blockchain and how do you see loan services like yourself getting into blockchain and how do you see loan services in the blockchain and different from existing services that we have today. And what I'm asking is What do you need to see be a KYC, be it regulatory to make an actual shift to be 50/50 blockchain or if not just go all in on blockchain.
Ali Pourdad: Yeah. So, I think the answer to that question is simply to look at where the regulations are heaviest and where. Block Chain can solve those problems. And in lending you know I think those questions are still being asked. There not fully fleshed out but certainly where you have heavy KYC the mortgage space and other types of lending in Canada. Yes, the blockchain can solve a significant problem as it relates to onboarding customers and making sure that there's a paper trail for everything. And so, from that perspective the block chain has some real application. Things more seamless for consumers. I think. You know the parts crypto is concerned there is a lot of the young population out there that. Has been investing in cryptocurrency. And the average age of a crypto user is quite young. And they're building up cryptocurrency wallet. With real financial holdings there so. That money is available. but not in their Canadian or Canadian bank account it's not available under U.S. bank account. It's available in their crypto account. And so. Naturally. You know there's going to be. Sources and uses for the money and the lending is one option for the cryptocurrency you're going to start to see platforms. That offer peer to peer lending options for the crypto currencies. Simply because people are going to be sitting on those currencies and are going to want to get that money to work and try to generate a return just like any. You know company or other peer to peer platforms the in U.S. for example, trying to achieve. Definitely we're going to see shifts into crypto I don't think it's to take over the world as far as lending is concerned, I think lending is just A function of whatever currency is sitting on out there whether it's crypto or fiat. But certainly, the block chain going back to that will make life good. And I think that the companies right now that are Again asking the question when. Where are the problems? Where the pain points? And how can I use blockchain to make things better? At Progressa that We're certainly exploring a lot of those things but not haven’t decided to use the blockchain yet.
Manseeb Khan: So, you did mention peer to peer loans right. So, do you see peer to peer loans disrupting your business given that it would make it a lot more easier for just Canadians and if not under serviced Canadians to get loans or just to make sure they can pay the Rogers bill or the phone bill or what have you.
Ali Pourdad: I don't necessarily see that I think offering credit is a core competency that you have to learn over time. It was something that is easy to reproduce. We have learned by mistake. The have to have money loose. Because you definitely will lose money in the beginning and it takes time to. Again, understand that core competencies that you can start to scale it and make money in greater amounts you know is it possibly disrupt able ? absolutely there is possible disruption there in the future. I think in Canada probably a lower chance of that happening. Peer to peer lending in Canada first of all is being banned by securities regulators for quite some time. In the U.S. certainly you see peer to peer lending is much more prevalent. And you're already seeing a block chain-based companies tackle peer to peer lending. But there is just a drop in the bucket and the reality is the block chain is at this point heavily correlated with crypto currencies. And are like crypto currencies and so that's the main driver. You know if somebody borrowing and they don't need crypto currency then there's really no use of the platform. So. As far as I understand there's we're still talking about tens of millions of crypto currency users across the world not hundreds of millions or 200 you know are billions yet. And so, it's still a quite a small market. Relative to the overall market and something that. Companies just to keep their eye on and evaluate as they grow and look at market opportunities and pounce on it if you think there's something there to. To grow into.
Manseeb Khan: Yeah no absolutely. Like we said before the average crypto very young so it's tens of millions 100 to hundreds. So, it's not a very young, very infancy stage for companies to pounce on it right. So, I guess one of the things that is out there that's very prevalent in the business media would be alongside of crypto and blockchain would be AI right. AI is definitely going to be disrupting the banking industry for sure in the past couple episodes. It was also mentioned that AI is also going to be very disruptive for the insurance business. How do you see AI either disrupting or helping the loan services and Do you see as an opportunity or do you see it as a threat?
Ali Pourdad: Oh, I mean perhaps this is an opportunity for sure want to be very people are asking this question because I don't know that I would recommend. You know getting into lending if you have an AI that's not the reason to get into lending and I don't think you can use AI effectively right off the bat anyway. I think you have to grow into AI. AI is by its inherently is reliant on big data. You're not just sitting on that data when you launch a business. You have to build the data over time, you need to make sure it's a scaleable data. It's being housed properly that a lot of an investment you have to make it into a data infrastructure. To leverage AI effectively. So, from our perspective I mean we definitely see it as an opportunity because we've made those investments. Heavy investments in technology and our data infrastructure. I mean we have a full data team in Vancouver. That to use AI effectively to have automated credit models and use sort of machine learning to automate the recalibration process that we that we currently have humans doing you know. And so that that's all upside for business that make those investments. But it's not something that I don't think it's not practical for a number of years. You have to you can't just acquire the data, you have learned by mistakes. And build up to date on an appropriate way so that when you're ready to build scalable technology you know they you add AI to the list.
Manseeb Khan: Yeah. So, all of that is just testing and learning right? Where do you see yourself in Progressa the next three to five years? I mean given that we talked about block chain and crypto and AI?
Ali Pourdad: Three to five-year progress as generating, I mean you can see us like a traditional online lending business. But over three to five years Progress is going to generate the majority of its revenue from that technologies. And a minority of its revenues is from the lending business. I mean we made a significant investment in software. That are driving great growth in our lending business today. But over the next three to five years you know I fully expect that we'll be able to service our much larger enterprise partners in more meaningful ways as a software provider and much more so than a lender. For me personally you know I'm having fun. We've made significant investments in building out a great team. And I want to see this team be successful. I work closely with our board and I'll continue to run Progressa as long as they have me with the job. At the same time, you know Progressa has set me up for many great opportunities personally well had to get involved with many younger entrepreneurs as I can. And guide them and share my voice. I had the privilege of contributing weekly for a couple years on the Business in Vancouver the technology panel and continue to do that and have fun. You know I'm in a mode personally where Progressa even though we've been flying under the radar behind the scenes. Progressa has set me up to contribute back how meaningfully and guide younger entrepreneurs and try to get involved with younger businesses that have disruptive technologies. But I think that's what I see for Her my future.
Manseeb Khan: Yeah that's incredible it's actually very humbling to hear that like even though you are I guess relatively compared to traditional businesses you guys are a very young company, but you already have the mindset of Yeah, I know I'm still a startup and I'm still building a great business, but I still want to give back to young entrepreneurs. someone to guide them like hey that mistake I made over there yeah don't do that to just do this instead this was going to make your life so much easier. That's absolutely incredible. So as an aspiring young entrepreneur myself I wholeheartedly thank you and amazing entrepreneurs like you for helping and just guiding us and giving back.
Ali Pourdad: Yeah. Thank you. I appreciate it and thanks for having me on the show.
Manseeb Khan: Absolutely. So, what will be the best way for young entrepreneurs out there to contact you. Could we snapchat you. Do you up on Twitter. What we the best way to contact you?
Ali Pourdad: Yeah for sure. I'm on Twitter as my handle is Ali Pourdad. It's my first name and my last name. You can find me on progressa dot com as well. I will have a bio on there with my name, so you'll find me on Twitter, you'll find me on Instagram. And happy to chat with young entrepreneurs. I mean we certainly have a handful of Progressa. But again, I'm also on LinkedIn. Always a good way to find me in on LinkedIn. Happy to chat with young entrepreneurs and add I value where I can.
Manseeb Khan: Awesome. Ali thank you so much for sitting down with me today and I can't wait to have you on the show again hopefully post IPO.
Ali Pourdad: I'd love to be back thanked you !
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