Karsten Wenzlaff, Advisor
August 26th, 2025
Competition | April 11, 2024

Image: Competition & Markets Authority (UK)
The Competition and Markets Authority (CMA) has recently intensified its scrutiny on AI foundation models (FMs), highlighting serious concerns regarding market competition and consumer protection. As the AI landscape evolves rapidly, the CMA's proactive regulatory efforts aim to ensure that the development of generative AI technologies, such as large language models underpinning systems like OpenAI’s ChatGPT, does not compromise market fairness or consumer safety.
In a comprehensive update delivered by CMA CEO Sarah Cardell, the authority outlined three critical risks to fair, open, and effective competition:
"Without fair, open, and effective competition and strong consumer protection, underpinned by these principles, we see a real risk that the full potential of organisations or individuals to use AI to innovate and disrupt will not be realised, nor its benefits shared widely across society." Sarah Cardell, Opening Remarks American Bar Association
The authority is proactively using its legal powers, including market investigations and merger reviews, to address these risks. The CMA’s recent activities include a close examination of the partnership between Microsoft and OpenAI, which is under review to determine if it constitutes a 'relevant merger situation' that might unfairly impact the competitive landscape.
The scrutiny by the CMA is part of a broader regulatory effort across the UK and Europe to manage the integration of AI into the economy and society responsibly. The forthcoming Digital Markets Act in the EU and similar regulatory updates in the UK reflect a growing consensus on the need for stringent guidelines to govern the development and deployment of AI technologies.
These regulations aim to ensure that AI advancements do not lead to monopolistic practices and are developed under stringent safety, security, and fairness guidelines. The UK government and the CMA emphasize the importance of maintaining competition and innovation while safeguarding consumer interests and promoting economic benefits from AI technologies.
As AI technologies continue to evolve, regulatory bodies like the CMA are crucial in ensuring that these technologies benefit consumers and the broader economy without compromising competitive fairness.
The CMA's proactive stance will likely shape the future landscape of AI development and market competition, setting a precedent for how emerging technologies are integrated into our digital and economic infrastructures.
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