Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Is TikTok Going Blockchain? Impact on Creator Economy
Blockchain | March 11, 2025
Image: Pixabay/Riki32
Can Blockchain Save TikTok? The Battle Over Its U.S. Operations
The fight over TikTok's future in the U.S. is still in the heat of battle with American operations required to sell 75 days after January 19, 2025 or face a ban, per President Trump's executive order that pushed out the original ban. Reportedly there are several groups in discussion now to acquire the asset with Alex Ohanian Co-founder of Reddit now joining the Project Liberty Consortium's bid led by Frank McCourt to acquire and move TikTok's U.S. Ops to the blockchain. While a deal may seem imminent, what does it mean for TikTok, its parent company ByteDance, and the broader creator economy?
U.S. Crackdown and Push for a Sale
TikTok U.S. has been under a watchful eye due to national security concerns that parent company, Chinese-based ByteDance, could expose user data to the Chinese government. As a result, TikTok America must be sold in April 2025 or face a ban.
See: Kevin O’Leary’s TikTok Bid – Privacy and Innovation
Several groups have stepped up with public bids (there are likely others in private) including:
- Project Liberty Consortium – Blockchain-focused group led by Frank McCourt and now joined by Alexis Ohanian
- Jesse Tinsley and MrBeast – Tech entrepreneur and a major YouTube personality MrBeast have also formed a bid to acquire TikTok U.S. per Fortune
- Perplexity AI – San Francisco-based artificial intelligence juggernaut has proposed a merger
- Potential Oracle Deal – Trump floated the idea that Oracle co-founder Larry Ellison could be a possible buyer given that TikTok already uses Oracle for U.S. data hosting
- Reid Rasner – A Wyoming entrepreneur offered $47.45 billion to buy TikTok and relocate its headquarters to Wyoming
President Donald Trump recently confirmed there are four major groups in the bidding process, but did not specify which group he favours. He also hinted back in January that the U.S. government should receive a 50% stake in the company as part of the joint venture deal.
Could China Block the Sale?
Despite all the kerfuffle, China has signalled that they may block any forced sale of TikTok U.S., adding more complexity to the negotiations. Chinese regulators have authority over TikTok’s core algorithm and may prevent its sale to a U.S. company. If that happens, they could challenge the U.S. law in court while maintaining its algorithm under Chinese control, or opt to shut down U.S. operations instead of selling under duress.
What Happens to TikTok’s Creator Economy?
TikTok is more than just a place to watch videos. It's become a major platform where influencers, small businesses, and brands connect with audiences and earn money. Many people rely on it for income, and any change in ownership or government rules could affect how creators get paid, how the algorithm works, and how the advertising function works overall.
How Blockchain Could Transform Social Media
If Ohanian’s bid succeeds, adding TikTok on-chain would change how user data is stored and monetized. It would allow creators to earn money directly through digital tokens or decentralized finance tools while also making TikTok’s algorithm more transparent, and in doing so, reduce the control any central authority has over content moderation. Models built on blockchain can operate on smart contracts, which means decisions about content moderation, ad revenue distribution, and engagement algorithms can be made in a transparent and automated way.
See: Visa’s Solutions for the Creator Economy and Fintech Opportunities for Tomorrow’s Digital SMBs
For creators, blockchain unlocks direct monetization opportunities. Instead of relying on advertising revenue models controlled by platforms, creators could be paid instantly through crypto, NFTs, or microtransactions, avoiding high platform fees. Blockchain could also improve security, reducing fake accounts and ad fraud by using decentralized identity verification. Voting and governance structures could be also built into social media platforms, allowing users to have a say in platform policies through decentralized decision-making models.
This would be a major evolution of how social media models work today where tech giants like Meta and Google profit from user data without direct user control. However, integrating blockchain into a platform as massive as TikTok comes with its own set of regulatory and technical challenges.
Challenges and Trade-Offs
One major challenge in bringing blockchain to social media at scale is cost and scalability. Running transactions and storing content on a blockchain takes a lot of computing power, making it more expensive than traditional cloud-based platforms. Because TikTok handles millions of interactions daily, significant tech solutions would need to be implemented to run TikTok U.S. on a blockchain efficiently.
Another issue is ease of use. Social media platforms today are designed to be simple, easy to sign-up with streamlined interfaces. Blockchain platforms however require users to manage private keys or use crypto wallets that could cause some hiccups for those unfamiliar with blockchain. Then there's regulation which is also a gray area. Governments around the world are still figuring out how to handle decentralized networks. Rules about content moderation, taxes on digital assets, and data privacy are not yet clear, which could create legal uncertainty for the business.
See: Trump Media’s Patriot Economy Expands into Fintech
Lastly, while Web3 advocates push for blockchain-based alternative solutions, most users are still comfortable with ad-driven business models. A shift to blockchain social media would take take and its success would depend on the average user's experience and any advantages they receive.
Outlook
While bidders line up, China’s reaction and ByteDance’s strategy will determine the outcome. If a sale does happen, it could set a precedent for how Chinese foreign owned tech companies operate in the U.S.
The National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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October 13, 2026 | Market Activity, Digital Banking, Personal Finance CIBC's Simplii Brings Automated Money Management Into Everyday Banking On October 13, 2026, CIBC's Simplii Financial announced a new banking account and an October pilot of automated paycheque allocation, account folders and payment backup. The bank is also updating its mobile app and plans to introduce shared folders and daily spending allowances in the coming months. The expansion gives Canadians more choice in how they manage their money and increases pressure on banks and fintechs to compete on convenience, features and value. Simplii serves nearly two million clients, according to The Canadian Press. That gives CIBC an established base for attracting more payroll deposits, payment activity and savings without launching another banking brand. The challenge is to persuade customers that Simplii offers enough practical value to become their main account. Money Management Becomes Part of the Banking Account Simplii's October pilot lets selected customers organize funds into folders for bills, spending and savings goals. Customers can also set rules to distribute incoming paycheques automatically, rather than moving money between accounts after every payday. Simplii is introducing higher base interest for savings folders, allowing customers to earn interest while organizing money ...
October 13, 2026 | Market Activity, Payments And Money Movement, Digital Banking, Consumer Credit Toronto Fintech Launches a Consumer Brand With Wallet Payments and Planned Overdraft Protection On September 29, 2026, Toronto fintech PaySprint Inc. announced plans to launch PYMO, its new consumer digital wallet brand, in October. The company plans to combine existing payment services with overdraft protection for eligible users, using wallet transaction history to help assess credit eligibility. In an email to NCFA, PaySprint confirmed that PYMO builds on its existing wallet services and PaySprint Flex offering. PaySprint sees an opportunity among newcomers, freelancers, gig workers and people with irregular income. The company wants to make its wallet part of their everyday finances, with an additional credit option for eligible customers. Applications for overdraft protection haven't opened yet. Why PaySprint Is Launching a Separate Consumer Brand PaySprint already serves consumers and businesses through its payment infrastructure, including earlier wallet and overdraft offerings. Olusegun Shalom Adebiyi, CEO of PaySprint Inc., told NCFA that PYMO gives the consumer business a clearer identity without replacing PaySprint or changing existing customer agreements. The strategy is to increase wallet usage, strengthen customer retention and generate more revenue from existing payment relationships. PaySprint reports ...
Oct 13, 2026 Anyone who works in payments or financial regulation knows that a ranking is only as useful as the criteria behind it. Credit scorecards, fintech league tables and bank surveys all produce a tidy ordered list, and the order changes the moment the weighting changes. Consumer reviews of online casinos follow the same logic, and the Canadian market, with its provincial patchwork of rules, is a good place to see it in action. Take a recent Global News list of the best casinos in Canada, the methodology behind it included, as a worked example. Two reviewers can look at the same group of licensed sites and rank them differently without either one being wrong, simply because they chose different questions to ask. Understanding which questions were asked is the real skill for a reader. Start with who is allowed to operate Before any comparison begins, a credible review has to settle a threshold question: is the site permitted to serve players in the reader's province? In Ontario the answer is relatively well defined. Operators must be registered with the Alcohol and Gaming Commission of Ontario (AGCO) and must have an operating agreement with iGaming Ontario, and the regulator ...
October 13, 2026 | Market Activity, Banking And Digital Banking, Mortgage Lending, Artificial Intelligence And Data TD Cuts Mortgage Preparation From 15 Hours to Under 3 Mins and Extends AI to Funding and Discharge On October 13, 2026, TD Bank Group expands use of agentic AI into Canadian mortgage funding and discharge operations, building on its May deployment for mortgage application reviews. TD reports that its earlier system reduced average preparation time from 15 hours to less than three minutes. Its new funding capability enables employees to complete initial reviews in up to half the time, while a separate application prepares mortgage discharge information for employee review. TD is extending AI beyond application assessment into the administrative work required to complete mortgage transactions. For a bank processing large lending volumes, reducing that work could lower operating costs and increase employee capacity. TD Applies AI to Three Mortgage Processes TD introduced agentic AI for mortgage pre-adjudication in May 2026. Developed by its Layer 6 AI team with lending, technology and risk specialists, the system classifies application documents, extracts financial information, calculates income and checks selected policy requirements. It also flags discrepancies before preparing a summary for underwriters, who retain responsibility for ...
Oct 13, 2026 | Personal Finance For homeowners in Los Angeles, maintaining a home involves more than just aesthetic improvements. The hidden systems beneath our floors, like drains, require regular attention to prevent costly repairs and ensure a healthy living environment. Drain cleaning is a crucial part of home maintenance that prevents clogs and backups, which can lead to significant damage. In this article, we'll explore why regular drain cleaning is vital for Los Angeles homeowners, the common problems they face, and how investing in these services can save money in the long run. The Significance of Drain Cleaning for Los Angeles Homeowners Los Angeles homeowners understand the importance of keeping their homes in top condition, and Drain Cleaning in Los Angeles is a key component of this effort. Regular drain cleaning helps maintain an efficient plumbing system, which can directly impact a home's energy efficiency. For those who have conducted an Energy Efficiency Audit, it's clear that a well-maintained plumbing system is essential. Clogged drains can lead to water wastage and increased utility bills, making regular cleaning an eco-friendly choice. Moreover, many Los Angeles homes are subject to Homeowners Association Compliance standards, which often include guidelines for proper maintenance ...
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