Karsten Wenzlaff, Advisor
August 26th, 2025
Bitcoin Pizza Day | May 23, 2025

Image created with the help of AI (excuse typos)
From a $41 Pizza Order to a $1.1 Billion Milestone. On May 22, 2010, a Florida-based programmer named Laszlo Hanyecz paid 10,000 BTC for two Papa John's pizzas. At the time, the two pizzas were worth about $41. Fast forward 15 years later, and that transaction stands as one of the most iconic moments in crypto history.
It was the first time a digital currency went from concept to a real business commerce transaction. That moment laid the groundwork and fuelled 15 years of decentralized innovation. It showed the world what happens when a community network agrees on value (or something that's valuable), not just in code, but in practice.
Since that time, the price of Bitcoin has continued to increase in value significantly.
WordPress began accepting BTC in 2012. Expedia and Overstock followed in 2014.
In 2014, the same 10,000 BTC would have been worth about $2.3 million.
In 2020, MicroStrategy (now Strategy), led the corporate charge by pioneering the acquisition of BTC as a reserve asset, buying 21,454 bitcoins in August 2020.
By 2021, El Salvador had gone a step further, declaring Bitcoin legal tender. Tesla made headlines in 2021 with a $1.5 billion investment. By then, that value climbed to $91 million.
Between 2023 and 2024, major players like Stripe, PayPal , and Visa built crypto integration directly into their payment platforms.
In 2024, Fidelity , BlackRock and a total of 11 issuers entered the space with Bitcoin ETFs and custodial offerings.
And in 2025, the market value of those two pizzas is at over $1.1 billion.
Every year, crypto communities celebrate May 22 as a symbol of decentralized resilience. Pizza giveaways, digital art drops, and grassroots meetups from Barcelona to Bangkok to Toronto. But remember, the largest lesson isn't about the increase in price or value.
It's about believing in possibilities and building outside the institution, the margins. Bitcoin Pizza Day is digital moment that that reminds us that a financial revolution can begin with a single offer or transaction. Sometimes, that's all it takes. Two pizzas are enough to change the world. Do you believe?
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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