Karsten Wenzlaff, Advisor
August 26th, 2025
Compliance | December 11, 2025

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On December 10 2025 the CSA and CIRO released new findings from their second national review of Client Focused Reforms based on 105 firms. The update arrives in a year marked by a CSA record year of 1,011 investor alerts and outreach that reached more than 4.5 million Canadians.
With the imminent arrival of Canada's commercialization of open banking, and the country's work on faster payments and new digital asset rules, fintechs now face a more demanding compliance environment, and firms must focus on fixing gaps to prepare for what comes next.
Client Focused Reforms arrived in two stages across 2021. Conflicts of interest rules took effect in June 2021 and enhanced rules for know your client, know your product and suitability took effect at the end of 2021.
Regulators did a first sweep in 2022 to confirm whether firms built the foundation. They looked at updated forms, processes and governance. The first sweep focused on whether firms completed the initial implementation work required by the reforms rather than on how well those changes worked in daily practice.
The second sweep tests practical use. Firms have lived with these rules for more than three years. Regulators expected complete records, strong reasoning and evidence of care in client decisions.
Regulators found that some digital onboarding flows move too quickly for the level of detail the rules require.
They saw cases where firms collected risk tolerance but did not collect risk capacity.
They found broad financial ranges that did not support detailed decisions.
They found missing updates when clients changed jobs, retired or faced major life events.
They also saw records that did not show meaningful conversations with clients.
👉 Regulators want firms to gather clear and complete financial information and to treat risk tolerance and risk capacity as separate concepts. They expect client data to guide decisions, not follow them. They expect fintechs to show that a digital experience still produces real understanding.
Fintechs often use a select list of products, model portfolios or automated recommendations. Regulators looked closely at these choices and found cases where product review notes were thin or unclear.
They found approvals without evidence of analysis.
They found firms relying on affiliates even though each firm must complete its own review.
👉 Regulators want product evaluations that show how a firm reviewed the structure, features, risks and costs of a product before deciding to offer it to clients. This work guides what a firm chooses to place on its platform and how it ensures the product suits the clients who may use it. They want clear records that show why a product fits the platform and how the firm reached that decision. They expect firms to understand their products in a practical way and to document that understanding with simple and direct notes.
Suitability is where digital advice models face the most pressure. Regulators found decisions marked as suitable with little or no explanation.
They found missing concentration checks and liquidity checks.
They found limited cost comparison even when firms offered lower cost fund series.
They saw suitability records that did not update after product changes or after changes to the representative responsible for the account.
👉Regulators want suitability work that explains how the firm connected the client’s information to the recommendation. They want firms to consider exposure levels, liquidity needs, cost differences and alternatives. They want reasoning that shows why a recommendation or a model portfolio fits the client.
Fintechs can improve compliance by treating data, product analysis and suitability logic as design elements. Design and process can impact onboarding flows that gather clear information without slowing clients down.
Fintechs strengthen compliance when they update client profiles after major life events and use product files that link directly to real due diligence notes.
Clear concentration and liquidity checks inside the recommendation engine supports more reliable decisions.
Cost comparison helps firms show why a recommendation fits the client.
Investor education tools help clients understand their choices with more confidence.
Thoughtful use of AI can improve accuracy and consistency when firms understand which processes benefit most from automation.
Strong design choices make it easier to show good judgment and better care for clients.
The new CFR review arrives as Canada prepares for major changes in the financial system. Open banking will introduce structured data sharing and clearer expectations for permission and accuracy. Payments modernization will accelerate how money moves, supported by Canada’s payments innovation push toward faster rails. Digital asset rules will mature as Canada moves forward with the first draft of the national stablecoin framework.
These developments point in the same direction. Regulators expect firms to show strong reasoning, accurate information and clear documentation of decisions. Fintechs that build these strengths now will be able to handle the coming changes with confidence instead of surprise.
Good CFR practices support competitiveness and growth. Partners and investors look for firms that manage risk with care and clarity. Clients choose platforms they trust.
The CSA year in review reports 54 permanent bans imposed during the reporting period and 24 enforcement actions tied to crypto assets. This is why strong governance matters at a time when financial infrastructure is evolving.
Fintechs that build accurate data, consistent processes and quality supervision strengthen their position and gain credibility across the market.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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