Karsten Wenzlaff, Advisor
August 26th, 2025
Guest Post | Susan Melony | Jan 30, 2020
Online lending platforms have been popping up everywhere. Many of them take the concept of brick-and-mortar short-term lending businesses and simply adapt them to an online environment. There are things that you have to think about with an online lending platform that you wouldn’t with a brick-and-mortar business, however.
For example, banks see people who are brokers of payday loans and other lending products as high-risk. For that reason, you’d likely have to find a high-risk merchant account provider to work with you and facilitate payments.
Even so, it is possible to start one of these businesses, and the following are some of the key things to know.
Having the right business model for an online lending business is important. This is the core foundation of your entire business.
The two options for an online loan business are consumer lending models and commercial lending.
If you did a short-term loan business, it would likely fall into the category of commercial lending.
These models usually include loans in amounts of at least $1,000 with terms that range from 3 to 18 months.
The annual interest rates o these products may be anywhere from 13% to 71%.
Payday loans are also known as consumer online loans, and they’re usually available in small amounts of $500 or less, and they have to be paid off in two to four weeks. They may have interest rates that are as high as 400%.
Consumer loans have a lower amount of risk so if you’re an entrepreneur, you may find this appealing. Otherwise, you’re taking on a higher level of risk because you’re working with bigger amounts of money.
Along with having an idea of the general model you’ll follow, will you be a niche lender, or will you be a general lender?
One of the most challenging parts of setting up an online financial or lending business of any kind is the fact that you have to know all the laws and regulations at the federal level and the state level.
You are guided by stringent regulatory guidelines and not knowing these or not following them can mean big legal problems.
Your state might not even allow for the business model you’re considering.
Some states ban any payday lending, while other states will put a cap on interest rates.
As of July 2019, new laws were put into place that focus on payday and car title loans.
For example, under the new laws, lenders are required to determine if borrowers are able to repay the debt they’re taking on, and there are limitations as to how payments can be collected from borrowers who overdraft their checking accounts.
You’ll need to find investors or borrow money yourself in most cases if you want to start an online lending business and to do that you need to have a solid business plan in place first.
It’s tough to go through traditional means to get financing for any kind of online business, so independent investors could be a better option.
The concept of merchant services and its role in what’s considered a high-risk online business was mentioned above. It’s incredibly important that you have a reliable merchant service before you can launch an online lending business since you have to collect payments from your customers electronically.
You will need to be able to take credit card payments as well as ACH payments in most cases and getting approved for a merchant account as a high-risk business can prove challenging.
There are certain providers that work specifically with high-risk businesses, however.
Once you’ve taken the above steps, you can start working toward setting up your site and actually getting the nuts and bolts of your business in place. You’ll need a domain name, you’ll need to build a website or have one built and you will need an SSL certificate.
An SSL certificate can encrypt the communications between your website and your customers.
You’ll have to focus quite a bit on making sure you have the most advanced security features on your site since you’re dealing with financial information.
Then, once you have these things in place, you can start marketing. Again, as is the case with getting a merchant account, you may not be able to advertise your lending business on traditional channels like social media, so you’ll have to rely more on SEO and alternative forms of marketing.
Source: Guest post
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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FT Partners | Jan 2020
Executive Summary:The banking sector is experiencing a major shift globally, as Challenger Banks are becoming increasingly formidable competitors to traditional banks and have begun to capture significant market share. Furthermore, the lines between banks and other consumer financial services providers are blurring, with several alternative lenders and robo-advisors beginning to offer banking products to their customers. E-commerce / internet giants are also jumping into the fray with Google and Amazon, among others, beginning to offer banking products. In response to the emergence of Challenger Banks, a number of incumbent banks have launched their own FinTech brands, and traditional financial institutions will likely turn to FinTech solution providers in order to defend their turfs.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Forbes | Matthew Harris | Nov 22, 2019
This is part two of a two-part essay diving into the future of fintech. Read part one.
In part one of this essay, I discussed how fintech was moving from being a business model unto itself, to being an ingredient used in other technology businesses. This is what we refer to as the “fourth platform,” joining internet, cloud and mobile in the modern technology stack. In this essay, we will discuss why this is happening and offer some early examples.
When you look at the benefits of this embedded financial services model, the first point is obvious: as a technology founder, you’re already going through the hard work of acquiring customers, and as a result you have created the opportunity for a zero customer acquisition cost cross-sell. But the opportunity goes well beyond that basic business logic.
Having these financial functions integrated with software enables new functionality, leveraging the persistent connection to move beyond transactions to relationships. We’ve already been trained to conduct financial transactions inside of software applications (think payments inside of Uber), so if you’re utilizing software to run your business, using that same software to get paid and make payments is logical and more natural than going to your financial institution to do so. These relationships are data-rich, which leads to smarter cross-sell, prequalification and massive risk reduction. The monetization opportunities are not only large, but actually meaningfully larger than the original software opportunity.
As with most financial innovation, the first subsector to evolve is payments. When you look at payment card volume in the United States, for example, eight percent of it has migrated to what we call integrated payments, that is, merchant payments that are sold and managed through software companies as opposed to traditional payments companies. That portion is growing at two times the rate of the overall market, and analysts estimate it will hit 40 percent in the medium term. Why?
Take Shopify, a $36 billion software company that helps small businesses get online and setup e-commerce sites. You could think of it as shopping cart software. But at this point in time, the majority of its revenue comes from payments and that proportion is increasing. If you look at its website, you can see our thesis in action: zero CAC natural cross-sell, instant set up (most payments companies have to underwrite their merchants for risk, which takes time and hassle), novel functionality integrating settlement process and data into existing workflow, and then obviously additional revenue/enhanced monetization.
There are similar stories at many of our own portfolio companies. When we invested in AvidXchange four years ago, it was a majority software company, but by next year it will be 80 percent payments. Zelis Healthcare, which recently combined with RedCard Payments to form the next-generation leader in healthcare payments optimization, will similarly scale from almost entirely software to nearly a majority payments revenue in the next few years. We recently invested in Finix, the leading company enabling software companies to become payments companies.
In certain segments, the innovation has come in waves. For example, take the rental payment market, which started with old school payments companies like FirstData, then progressed with Fintech 1.0 player, ClickPay, and now to the fully-embedded model, Cozy. However, our bet is that companies like SmartRent represent the next generation, with an even deeper integration.
SmartRent sells and installs home automation hardware into rental buildings, and uses that as a methodology for getting widespread and persistent connectivity to tenants in the form of its app. This year, it will incorporate rent payment into the app, and as soon as next year will sell renters insurance. SmartRent is the logical evolution of insurtech companies like Lemonade — zero CAC, integrated into its own smart lock and leak detection system for a persistent data-rich connection and novel functionality, and with excellent incremental monetization.
Within lending, we’re starting to see some early examples of embedded fintech. For example, we've seen the rapid rise of the payroll advance lenders. This type of loan recognizes that workers are paid in arrears, and have a balance of worked hours that can represent, in effect, collateral for a loan. This began with the 1.0 versions, like Dave, which finds borrowers through marketing channels and attempts to underwrite their hours worked algorithmically. This has quickly evolved to where modern software-driven payroll companies like Gusto can offer this functionality through their employer’s customers, reducing CAC to zero, increasing data-richness and validity through their ownership of the payroll system, and adding another leg of monetization.
Our portfolio company Wisetack provides an API-driven infrastructure for software companies to add point of sale lending to their offerings without becoming lenders themselves. Lambda School, ostensibly an edtech company, has leveraged an innovative financing product called an ISA, creating unprecedented alignment between the school and its students. If SoFi is a classic Fintech 1.0 company (digital student lending!), Lambda is an early example of a technology company leveraging fintech as a platform.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Lending Loop | Reza Jafer | Dec 17, 2019
If you would like to learn more about the Lending Loop platform, visit www.lendingloop.ca/lenders or contact one of our registered Dealing Representatives at lenders@lendingloop.ca
Till next time, onwards and upwards!
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Morningstar | Stella Yifan Xie | Dec 8, 2019
By offering as little as a few bucks at a time to new borrowers, a microlending business of Chinese technology giant Ant Financial Services Group has quietly swelled into one of China's largest providers of personal credit lines.
The microlender is called Huabei, which means "just spend." It was originally created four years ago as a way for users of Ant's payments network Alipay to fund purchases on shopping websites run by Ant's affiliate, Alibaba Group Holding Ltd.
These days, Ant's credit lines are used by hundreds of millions of Chinese citizens to pay for groceries, restaurant checks, clothes and new iPhones from physical and online stores. More than half of Alipay's 900 million users in China have opened Huabei accounts, according to a former employee and estimates from two of Ant's shareholders. A company spokesman disputed the estimates, saying they are "far off from the actual number," and cited competitive reasons for not disclosing the figures.
Many Huabei users don't have traditional credit cards and some don't qualify for bank-issued credit cards. Only about a fifth of China's population, roughly 278 million people, held credit cards in 2017, according to World Bank data. There were 711 million credit cards in circulation as of June 2019, according to the People's Bank of China, in part because some individuals have multiple cards.
Ant is controlled by Chinese billionaire Jack Ma and is the world's most valuable private technology startup. It has leveraged its giant user base--spanning about two-thirds of China's population--to cross-sell products and services. Besides facilitating payments, Ant sells mutual funds, makes short-term loans to individuals and small businesses, offers insurance-like products and has a proprietary credit-scoring system. In September, Chief Executive Eric Jing said eight out of every 10 Ant customers use at least three of its five service categories.
Nearly half of Huabei's users are under the age of 30, a group that is more free spending and comfortable with debt than older generations in China. Most don't have long credit histories and carry little cash around, preferring to use their mobile phones to make payments for everything from taxi fares to utility bills.
Ant doesn't disclose how much it has collectively lent consumers via Huabei, which is embedded within Alipay's app and functions as a revolving credit line that individuals can draw down repeatedly after repaying what they borrowed. Borrowers don't incur any interest unless they miss payment deadlines or sign up for installment plans.
Most Huabei users borrow relatively small amounts of money, which has helped keep default rates low. The average outstanding balance on Huabei's credit lines was less than 1,000 yuan ($142.10) as of early December, according to a person familiar with the matter. Most users have credit limits below 6,000 yuan, according to a prospectus for one of Huabei's asset-backed securities.
To draw new users, from college students to retirees, and to encourage frequent use of its credit lines, Huabei has offered rebates and discounts on small-ticket purchases. At a wet market in Shanghai recently, some fresh-produce vendors were only accepting Huabei as a payment mechanism for Alipay users.
Huabei has also offered temporary credit-line boosts for purchases of big-ticket items or on big shopping days, such as Alibaba's Singles Day in November, which is similar to the annual Black Friday shopping event.
In the U.S., banks and credit-card companies typically assess the creditworthiness of individuals--often by analyzing reports from national credit bureaus such as Experian and Equifax--before giving them credit cards or unsecured loans. But most Chinese consumers don't have credit scores that are based on their payment histories and outstanding borrowings across multiple lenders and debtors.
Ant and other Chinese online lenders have their own proprietary methods of assessing an individual borrower's risk. Huabei, in some cases, has lent very small amounts to new borrowers initially, then increased their credit limits after they repeatedly repaid borrowings on time.
Delinquency rates on Huabei's loans are largely in line with those of credit cards in China. As of June, 1.6% of Huabei's outstanding loans were more than 30 days past due, while 1.2% were more than 90 days overdue, according to a document for bond investors. That same month, about 1.17% of credit-card loans in China were more than 60 days past due, according to China's central bank.
Louise Zhou, 27, who sells imported wines on Alibaba's eBay-like marketplace Taobao, said she returned to China in September after living in France for eight years. After opening a new Alipay account, she said she was offered a 50 yuan ($7.10) credit line on Huabei via the Alipay app on her phone. In previous years, the initial amount first-time borrowers could get from Huabei was 500 yuan, according to users.
"Fifty yuan credit is so little that it's almost meaningless," said Ms. Zhou, who works in Changsha, a central Chinese city. Still, she has used the credit line to order takeout food and buy groceries. She usually repays what she has borrowed the next month ahead of the payment deadline.
Ms. Zhou has set Huabei as her default payment option, meaning purchases she makes are first made with credit before funds are debited from her Alipay account.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Crowdfund Insider | | Dec 10, 2019
New peer to peer lending rules come into effect on Monday, December 9th. The new rules were the result of a review by the UK Financial Conduct Authority (FCA).
The UK largely created the entire sector of peer to peer lending. One of the most prominent sectors of Fintech, P2P lending has emerged as a viable asset class generating better risk-adjusted returns in a low-interest rate environment. While not without a few growing pains, P2P has been a net positive for both credit markets and for smaller investors seeking higher rates of return on their money.
At the time the updated rules were announced in June of 2019, the FCA stated:
“[The] P2P sector had developed a wider, more complex, range of business models. Many platforms in the sector are now taking a much more active role, by taking decisions on behalf of the investor. In addition, we explained that we had also seen some poor business practices, for example, in disclosure of information to clients, charging structures, wind-down arrangements, and record-keeping.”
The response by platforms has mostly been positive with some questioning if the net effect will be to dim innovation in the online lending sector. The UK P2PFA, the advocacy group representing the P2P industry, stated at the time the new regulations were announced that the rules “reflect what is already good practice in the peer to peer lending market and we welcome that.”
Orca Money, a P2P investment aggregation site, worried that institutional money would now take over the P2P sector.
Zopa, the grande dame of P2P lending in the UK, recently published a blog post seeking to “demystify” how the rules will impact individual investors in P2P assets. Going forward, individual investors on will be classified within various categories including:
RateSetter, one of the largest peer to peer lending platforms in the UK labled the regulation a “watershed moment” for P2P – a positive for the evolution of the peer to peer lending industry.
RateSetter said that the FCA’s approach “decisively addressed any sense that P2P is lightly regulated” and the rules put the regulation of P2P “on par with other mainstream financial sectors.”
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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