Karsten Wenzlaff, Advisor
August 26th, 2025
Oct 23, 2024

Image: Freepik/viarprodesign
Online sports betting in Canada has undergone a seismic shift, especially since the legalization of single-event sports betting in 2021 and the opening of Ontario’s competitive iGaming market in 2022. It has reshaped the gambling landscape and sparked significant changes in how businesses across various sectors operate in Canada.
Online sports betting has far-reaching consequences for the Canadian economy, from creating new jobs and boosting provincial revenues to influencing media advertising.
One of the most tangible impacts of online sports betting is its significant contribution to employment. A study conducted in Ontario after the first year of its iGaming market highlighted that the industry had supported more than 12,000 full-time jobs. Many of these roles were tied to companies that opened offices in the province, such as Score Bet and PointsBet.
With salaries in the iGaming sector averaging around $103,000 annually, the job market has seen a boost, particularly in tech, marketing, and operations. The revenue from online sports betting has been staggering, too—Ontario alone reported more than $35 billion in total wagering and $1.4 billion in gaming revenue in its first year.
Notably, the provincial and federal governments are also benefitting. Ontario generated approximately $469 million in additional provincial revenue, while the federal government and municipalities saw gains of $238 million and $54 million in the same period.
With the rise of online sports betting, Canadian media companies have found a new revenue source. Advertisements for sportsbooks and casinos are ubiquitous, especially during live sports broadcasts. This surge in ad spending is highly lucrative for television networks, digital media platforms, and streaming services. The influx of gambling-related ads has helped to offset revenue declines faced by traditional media outlets, particularly as viewers shift from cable TV to online streaming.
However, this has not been without controversy. Many are concerned about the sheer volume of gambling ads, especially given their appeal to younger audiences. Regulators are under increasing pressure to strike a balance between allowing advertising and protecting vulnerable viewers from potential gambling addiction.
The rapid growth of online sports betting in Canada has spurred a significant demand for reliable and efficient digital payment systems. As more Canadians place bets online, the need for secure, fast, and flexible payment methods has skyrocketed. Alberta sports betting platforms, in particular, are responding to this demand by continually expanding their payment options to accommodate a diverse customer base.
Payment processors, e-wallets, and fintech companies have quickly adapted, developing solutions tailored specifically for the betting industry. This has led to a broader ecosystem of digital payments, benefiting businesses specializing in financial technologies.
Sports betting platforms in Alberta, like many across Canada, now offer a variety of payment methods, including PayPal and Interac, making deposits and withdrawals faster and more seamless. By providing such flexibility, Alberta's betting platforms ensure they cater to the needs of all types of customers, enhancing the overall betting experience.
Sports betting and entertainment have become deeply intertwined in Canada, reshaping how fans engage with their favorite sports. Online betting platforms now offer live, in-play betting, allowing users to wager on real-time events as the game unfolds. The interactive model boosts user engagement and significantly increases the time fans spend watching games.
Many sportsbooks and online casinos have partnered with sports teams and leagues, using cross-promotion to drive fan engagement. These collaborations, ranging from sponsorship deals to exclusive promotions, have helped make sports betting a more mainstream activity. This convergence is also a boon for sports organizations, which benefit from higher viewership and new sponsorship deals.
One of the more subtle impacts of online sports betting is the indirect boost it provides to small businesses and local tech firms. Startups specializing in app development, cybersecurity, and digital payment processing have seen increased demand from betting operators looking to optimize their platforms and ensure regulatory compliance.
Many of these companies have emerged as critical partners for larger gambling operators, providing the technological backbone for seamless betting experiences.
The influx of global players into the local market has led to numerous B2B opportunities in Ontario. As sportsbooks expand their operations, they rely heavily on local tech expertise, further stimulating economic activity beyond the immediate gaming industry.
Ontario’s success in launching a regulated iGaming market has put pressure on other provinces to follow suit. While most Canadian provinces continue to rely on government monopolies for gambling, the competitive market in Ontario has shown that regulated sports betting can bring significant economic benefits, including job creation, tax revenue, and a reduction in offshore betting.
The model’s success has led industry leaders to advocate for a broader adoption across Canada. There’s an underlying belief that opening up the market nationwide could reduce the volume of offshore betting and ensure that more revenue stays within Canadian borders.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Oct 21, 2024

Image: Pixabay/geralt
Online casino regulations in Canada present a unique and varied landscape. Since 1985, the Canadian government has allowed provinces to create their own gambling regulations. The most significant development came in 2022, when Ontario fully legalized online gambling by creating its own licensing and regulation system for online casinos and sportsbooks. This move made Ontario a key player in the online gaming industry, setting a standard for other provinces to follow.
Despite Ontario's advancements, the rest of Canada still exhibits a complex regulatory environment. Provinces have varying degrees of control, leaving Canadian players confused due to different rules across the country. Casino games like blackjack and slots are widely available, yet the legality of engaging with offshore online casinos remains a gray area.
For Canadian players, understanding these regulations is crucial. By navigating the legal framework, players can enjoy their favorite casino games within the bounds of the law.
Gambling laws in Canada are shaped by both federal and provincial governments, with regulations specified in the Canadian Criminal Code.
The Canadian Criminal Code outlines what types of gambling are permitted and under what conditions. Specific sections allow provinces to license and regulate gambling activities. Both federal and provincial authorities enforce these laws, with penalties including fines and imprisonment for illegal operations.
Canadian online casinos are regulated by both national and provincial laws. Authorities like the Kahnawake Gaming Commission play a significant role in licensing, while concerns exist for offshore casinos operating in the Canadian market.
In 1985, the federal government gave provinces the authority to regulate gambling. Each province now has its own set of rules for online casinos:
These authorities ensure casinos adhere to local laws and maintain fair play.
Many online casinos operate from foreign jurisdictions but offer services to Canadian players. While these offshore casinos can be legitimate, they are not bound by Canadian regulations, leading to potential risks. Players should always check for KGC or provincial certification before engaging in any online gambling activities.
Canada offers a wide variety of online gambling products and games. Whether interested in slots, table games, or sports betting, Canadian laws regulate these activities at the provincial level to ensure a safe experience.
Canadian players can access a diverse range of games, including poker, bingo, and lotteries. In addition to classic games, many platforms offer live dealer options like live dealer blackjack and roulette. Mobile gaming has also risen, allowing players to enjoy games on the go.
Online casino games are divided into games of chance and games of skill. Slots and roulette rely on luck, while poker and blackjack involve strategy, offering players more control over the outcome.
Online casinos in Canada operate under strict regulations to ensure player safety and promote responsible gambling. Multiple initiatives are in place to protect players and maintain fair play.
Canadian online casinos prioritize security, using advanced encryption technologies like SSL (Secure Sockets Layer) and two-factor authentication (2FA). Legitimate online casinos must also hold licenses from recognized authorities, ensuring they operate under strict protocols to maintain fairness.
Canadian online casinos offer dispute resolution mechanisms, with third-party organizations like eCOGRA stepping in to mediate. Players can access 24/7 customer support through live chat, email, and phone to address concerns.
The Canadian online gambling market is evolving rapidly due to advancements in technology and international regulatory models.
Technological advancements, such as virtual reality (VR), augmented reality (AR), and blockchain technology, are transforming the industry. Cryptocurrencies like Bitcoin are increasingly accepted by online casinos.
International models from the UK, Gibraltar, the Isle of Man, and Curacao influence Canadian regulations. These regions set high standards for licensing and consumer protection.
The future of online gambling in Canada is promising but complex. Legislative changes are expected to provide a clearer framework, and more provinces may regulate online gambling independently. Responsible gaming efforts are also intensifying, with advanced AI tools helping identify problem behaviors early.
As the industry continues to adapt, Canadian online gambling will likely align more closely with global trends.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Oct 8, 2024

Image courtesy of Rawpixel.com
The fintech industry has been growing at an unprecedented rate of late, fueled by rapid advancements in technology, changes in consumer behavior, and increasing demand for digital financial services. With innovations such as blockchain, Artificial Intelligence, and digital banking reshaping how financial transactions are conducted, fintech has become a crucial part of modern investment portfolios. Investors are drawn to fintech due to its potential for high returns, market disruption, and opportunities to tap into emerging markets.
However, as with any fast-paced sector, navigating fintech investments requires not just financial acumen but a strategic mindset. Interestingly, many of the strategies that can help you maximize investing in fintech can be gleaned from the gaming world. Whether it's video games or the concept of gamification, you’ll find the sector offers valuable insights into qualities that are just as important in the investing world.
From decision-making to risk management, this article will delve into several lessons from the gaming industry that can help fintech enthusiasts achieve their investment goals.
Image courtesy of Rawpixel.com
The ever-popular Real-Time Strategy (RTS) genre is one that stands out for developing a flexible and adaptable approach in gamers. Games like StarCraft II require players to quickly adapt to changing circumstances, balancing long-term strategic goals with meeting immediate needs (such as threats from opponents). Flexibility is essential here, as rigid adherence to just one strategy quickly leads to defeat.
Fintech investors face a similarly dynamic landscape, influenced by shifts in technological innovation, consumer behaviors and regulatory frameworks. For instance, a promising fintech startup might experience rapid growth, only to be disrupted by a newer, more innovative competitor—or hampered by regulatory changes. Investors who can adapt to these changes, such as by reallocating capital or simply staying informed about market developments, are more likely to succeed.
Risk management factors into quite a few modern-day gaming genres, but for our next lesson let’s turn to the centuries old world of poker. Here in the digital age, poker has become a key vertical in the online gaming sector, with digital platforms making it easy to learn poker and get involved in casino games. If you’ve played the game before, you’ll know that you’re constantly faced with situations that involve weighing the odds of success against potential losses.
Poker players are expert multi-taskers—making decisions based on incomplete information about their opponents' hands, assessing probability, placing calculated bets and controlling their emotions (even in the face of a big loss) in every game. The most successful players are those who understand when to take risks and when to fold, since no single hand can make or break their overall success.
This is a lesson we can apply directly to investing in the fintech space. Although brimming with opportunities, the sector is also fraught with risks. Savvy investors should be assessing these risks and deciding how much capital to allocate to specific investments. Just as in poker, overcommitting to one startup or app could lead to significant losses if it doesn’t pan out.
Gamification—the use of game-like elements in non-gaming contexts—has become a popular tool in fintech. Many fintech platforms use this to engage and retain users: encouraging them to save, invest, or make smarter financial decisions through points systems, badges, and other incentives. Far from being another gimmick, this is a strategy that’s rooted in behavioral finance, where psychological factors can influence financial decision-making.
As a budding fintech investor, it’s a good idea to develop an understanding of gamification as a way of evaluating the potential long-term success of a new entrant. A platform that effectively uses gamification to drive user engagement and retention is likely to have a strong competitive edge. By studying how fintech companies apply gamification principles, investors can gain insights into which companies are most likely to capture and retain users in the long term.
You can even apply gamification techniques directly to your own investing strategies. Things like setting personal goals, tracking progress and using financial tools that gamify the investment process can help you stay motivated and engaged. Try using apps that track portfolio performance and provide incentives for hitting milestones.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Private Fund | Oct 7, 2024

Image: Freepik/vectorpouch
This article is based on an informative Torys LLP article titled "Ontario: A Globally Favoured Jurisdiction for Private Funds". Using a private fund to pool investments and manage assets for early stage venture capital, real estate, or other financial purposes is common but how does one determine the best jurisdiction when setting up the fund?
According to an informative Torys LLP article titled "Ontario: A Globally Favoured Jurisdiction for Private Funds", both Canadian and international funds are increasingly using an Ontario Limited Partnership (LP) as a legal framework due to it's advantages over popular jurisdictions like Delaware, the Cayman Islands, Manitoba and Quebec. Below is an overview of some important considerations for fund sponsors. Additionally, we ask ChatGPT to objectively evaluate ranks across jurisdictions for easy comparison.
Sponsors prioritize a number of goals when establishing a private fund, including safeguarding investors, reducing tax obligations, maintaining compliance, and creating an effective structure. Here are some core reasons why Ontario LPs are becoming a popular option for setup.
So how does Ontario's case for a private fund setup as a Limited Partnership compare with other popular jurisdictions being evaluated. On a scale from 1 (weak) to 10 (strong), each characteristic is ranked.
| Feature | Ontario (Canada) | Delaware (USA) | Cayman Islands | Manitoba (Canada) | Québec (Canada) |
|---|---|---|---|---|---|
| Limited Liability Protection | Strong protection (9) | Strong, with liability tests (8) | Strong, but potential risks (7) | Very strong, public disclosure (10) | Strong under civil law (9) |
| Tax Transparency | Tax-efficient, transparent (9) | Transparent, US tax rules (8) | Transparent in most places (9) | Similar tax treatment (9) | Transparent, similar to Ontario (9) |
| Reputation and Compliance | Stable, low scrutiny (10) | Reputable, but complex (7) | Seen as a tax haven (6) | Stable, limited recognition (8) | Reputable, with added requirements (7) |
| Disclosure Requirements | LPA private (9) | LPA private, with filings (9) | LPA private, minimal filings (9) | Public LP identification (7) | Public disclosure of key LPs (6) |
| Ease of Formation | Quick, online setup (9) | Fast, some requirements (9) | Simple but varies (8) | Straightforward (8) | Requires French name (7) |
| Ongoing Obligations | Minimal compliance (9) | Annual filings (7) | Limited compliance (8) | Public filings, changes tracked (7) | Language and disclosure requirements (6) |
| Dissolution Process | Simple process (9) | Cancellation certificate (9) | Varies, generally simple (8) | Requires public filing (8) | Formalized, additional steps (7) |
| TOTAL SCORE | 64 | 57 | 55 | 57 | 51 |
Ontario ranks highest with a total score of 64 striking a balance across legal, tax, and operational aspects making it the preferred jurisdiction for many fund sponsors. While Delaware and Manitoba offer similar legal protections, Ontario’s low setup compliance, positive reputation, and tax transparency give it a slight edge. Important to note the difference between setup of a private fund in Ontario versus obtaining any required operational license. Best to consult a securities lawyer.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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