Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Interac Adds Verified Identity To Kijiji Transactions
Apr 14, 2026 | NCFA Fintech Market Activity | Identity Privacy And Data Governance, Payments And Money Movement
Trust Layer Expands To Peer to Peer Transactions
On April 14, 2026, Interac and Kijiji introduce verified identity for marketplace users, bringing Interac Verified solutions into peer to peer transactions. The integration allows Canadians to confirm who they are dealing with before messaging, meeting, or completing a purchase.
Interac connects nearly 300 financial institutions and is used more than 20 million times per day to move money across Canada. Kijiji operates at national reach with more than 4 million live listings and over 1 million new listings added each month. This puts verified identity into a place where millions of transactions happen and trust issues show up most often.
Peer to peer marketplaces have historically relied on ratings and reviews. Those signals describe past behaviour, but they don't confirm identity. Verified identity addresses that gap directly. It confirms that the person behind an account is real before a transaction begins, reducing uncertainty in both high-value categories such as automotive and real estate and in everyday transactions.
Amanda Zeffiro, General Manager, Kijiji Canada:
“Integrating Interac Verified solutions to bring verified identity to Kijiji is how we raise that standard, giving Canadians the confidence to transact with people they’ve never met.”
Interac is rolling this out in stages and keeping identity verification in Canada. People can verify their identity today through participating financial institutions, using systems already trusted for payments. Later this year, a second option will let users verify with government-issued ID and a quick liveness check. This gives people different ways to verify depending on what they are comfortable with and the type of transaction.
Interac’s network already supports a large share of how money moves domestically, and this approach uses that same system for identity. At a time when data control is becoming more important, keeping verification tied to Canadian institutions carries weight with both users and regulators.
See: LinkedIn Identity Checks Show The New Privacy Cost Of Trust
The benefits are clear. Verifying identity upfront can reduce impersonation and fraud, especially in higher risk transactions. It can also make people more confident when buying or selling. Over time, this kind of verification can connect more closely with payments and onboarding, giving platforms a more complete way to manage trust across the full transaction.
Talking Point
Interac is extending beyond payments into identity verification at scale. By placing verified identity before the transaction, Interac is positioning itself as part of the trust infrastructure that reduces risk and helps establish trust and therefore who can safely transact.
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