Karsten Wenzlaff, Advisor
August 26th, 2025
August 5, 2026 | NCFA Market Activity | Wealth Investing And Trading, Embedded Finance, Competition And Market Structure

On July 20, 2026, Chime launched Chime Invest inside the app its members already use for deposits, spending, savings and credit. Members can buy US stocks and exchange traded funds from US$1 or choose a managed portfolio. Neither option has an account minimum.
Chime didn't build the regulated investment stack itself. Atomic Invest provides portfolio advice, while Atomic Brokerage executes and holds the investments. Self directed trades carry no commission, although other charges may apply. Annual managed portfolio fees are zero for Chime Prime members, 0.10% for Chime Plus and 0.25% for standard members.
On August 3, Allied Universal added Chime Workplace for a North American workforce of approximately 320,000 employees. Chime says Workplace includes investing alongside earned wage access, savings and credit building. The workforce figure describes potential reach. It isn't an enrollment count, and the announcement doesn't say employees will be automatically enrolled in Chime Invest.
Chime is a financial technology company, not a bank, broker or investment adviser. The Bancorp Bank and Stride Bank provide its banking services. Chime Invest sits outside that deposit relationship. Atomic Invest is an SEC registered investment adviser, and Atomic Brokerage is a registered broker dealer and SIPC member.
The partnership lets Chime enter wealthtech without carrying every licence, control and operating function inside its own company. It also creates a commercial incentive. Chime receives compensation based on assets referred to Atomic, so it benefits when members open and fund investment accounts. The product disclosure identifies that incentive as a conflict users should understand.
Chime brings something Atomic doesn't have on its own though, which is a frequent consumer relationship. The company says an average member opens the app five times a day and completes more than 50 transactions a month. Investing now appears beside the account where many members already receive pay, spend and save. That lowers the effort required to try investing, although it does not establish that members will fund accounts or keep investing.
Investment accounts are not deposits. They can lose value and do not receive FDIC insurance. SIPC protection applies through Atomic Brokerage within its limits, but it does not protect investors from market losses.
Chime bought Salt Labs in June 2024 for its employee rewards technology and employer relationships. It launched Chime Workplace in March 2025, then connected the service to Workday and UKG. Allied Universal gives that channel one of its largest disclosed partner workforces so far.
The entry product is MyPay at Work. Eligible workers direct their pay to a Chime account and can request an advance against verified earnings. From there, Chime can offer savings, credit and investing inside the same app.
Chime doesn't charge Allied Universal or its employees to make Workplace available. Some optional products can carry fees or charges. With no employer fee, the economics depend on workers enrolling, directing pay into Chime and continuing to use its products.
Useful benchmark for this strategy First Student is North America's largest school transportation provider, with 66,400 employees and operations across the United States and Canada. It joined Chime Workplace in the first quarter of 2026 and provides Chime an early usage benchmark among a large frontline workforce. Chime reported in the Allied Universal announcement that 46% of actively enrolled First Student employees began saving within two months. Among those savers, 76% kept contributing. The figures apply only to active enrollees, not First Student's full workforce, and Chime has not published comparable Workplace investment adoption.
Chime starts with pay, spending and savings before offering investments. Robinhood is building household finance outward from trading through managed investing, family accounts, cards and other products. SoFi combines lending, deposit accounts and investing, while earned wage providers concentrate more narrowly on access to pay.
Distribution determines which app gets the first chance to turn income into spending, savings, borrowing or investment assets.
Chime entered this rollout with 10.2 million active members at March 31, 2026. First quarter revenue reached US$647 million, up 25% from a year earlier, and the company reported US$53 million in net income. It also signed four new employer partners during the quarter, including First Student. Chime's second quarter results are scheduled for release after the market closes on August 5 and were not available when this article was verified. The 2025 fintech IPO class also included Circle, eToro and Klarna, giving investors several financial platform models to compare.
Stakeholders should monitor Allied Universal enrollment numbers. Direct deposit conversion, sustained savings, funded investment accounts and assets held through Atomic will show whether Chime can extend an everyday financial account into wealth management.
Can Chime turn frequent spending and payroll relationships into funded investment accounts, and can its employer channel bring that model to people who haven't used a wealth app before?
Chris Britt and Ryan King founded Chime in 2012. The company built a mobile financial account around direct deposit, card spending, early pay and fewer consumer fees.
ChimeA consumer financial technology company
FormationA mobile alternative to traditional bank accounts
Venture BackedPrivate financing supports product and member growth
United StatesConsumer banking and payments
Everyday EarnersPeople seeking simpler access to pay and spending
Banks And FintechsPrice, convenience and trust drive adoption
Direct deposit gave Chime a recurring place in a member's financial life. That primary account position later supported credit, liquidity and savings products.
Chime Invest adds US stocks, exchange traded funds and managed portfolios to the main Chime app. Members can begin with US$1, and neither investment option has an account minimum.
Atomic Invest provides the managed portfolio advice. Atomic Brokerage executes and holds the investments. Chime promotes the service and receives compensation based on assets referred to Atomic.
Chime says self directed stock and exchange traded fund transactions carry no commission, although other charges may apply. Managed portfolio fees are zero for Chime Prime members, 0.10% annually for Chime Plus and 0.25% for standard members.
Chime lists investing among the tools included with Chime Workplace. The Allied Universal announcement does not confirm automatic enrollment, immediate investment access for every employee or how many workers are eligible.
No. Chime is a financial technology company. The Bancorp Bank and Stride Bank provide its banking services. Chime Invest is a separate investment service provided through Atomic.
Chime describes Chime Invest as a product for eligible US members. The Allied Universal announcement refers to a North American workforce but does not confirm Canadian investment access.
This article is provided for informational purposes and does not constitute investment, financial or legal advice. Product availability, eligibility, fees and terms may change. Company adoption figures are attributed to Chime and should not be treated as independently audited results.
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