Category Archives: Voices

Kevin O’Leary: Startups Will Go Out of Business If They Don’t Prioritize Online Advertising

DigiDay | Marty Swant | Oct 21, 2022

Digital advertising for DTC companies

Image: Pexels/Kevin Gamba

Kevin O'Learly [has] a portfolio of more than 50 private companies — which have been increasingly direct-to-consumer since the pandemic - here's his thoughts on digital advertising today (vs 5 years ago)

  • Is it getting too expensive for DTC brands to advertise on Facebook and other platforms, especially those with low margins?
    • Yields are down because of what Apple did on privacy. Geo-locked advertising on Facebook, or Meta, is still very valuable.
    • The way to get yields up is to augment it with auxiliary data.
      • So if we’re down 28% on yield, we can get 15% of that back by combining it. So we can use Facebook in conjunction with databases from banks that we’re renting, that we can smash that data together. So we’re paying more to mine the data, but we’re getting yields back up.

See:  Financial Health Network Report: Financial Data – The Consumer Perspective

  • What about TikTok or other platforms that have attracted a lot of DTC marketers?
    • We use all the platforms. Those algorithmic changes that occur so rapidly now require specialized teams. So if we’re going to shoot something, we shoot it for five platforms. LinkedIn is different than Facebook. It’s different than Instagram. It’s different than TikTok. It’s different than Twitter. So those teams now are an additional cost, but the yields are much higher. And we measure this every day. I mean, it’s the number one spend.
  • At least 75% of my returns have come from women-based businesses
    • Women are better story-tellers — they’re better at composing the 59-second TikTok or that Insta — whatever it is they’re doing. Because if you look at the companies run by woman that are consumer goods and services, they’re doing better on the digital spends. So they focus more. And because everybody is past 50% direct-to-consumer, there’s no choice but to spend. What are you going to do? How else are you going to acquire customers?
  • When you think about storytelling and advertising, how does that change the way startups pitch you or how you decide what to invest in?
    • It’s changed the way I’m investing. If you come to me for a $1 million dollar [Series A] round, and you’re telling me you don’t know your customer acquisition cost, I can’t invest. Because the whole reason I’m giving you $1 million is you’ve figured out CAC.
      • You show me that CAC is profitable, you know your lifetime value, you know CAC, you know your attrition rate if it’s a subscription service. If you have that model nailed down and I can stress test it. And I know I’m putting a million bucks into just pouring gasoline on the fire, I’m going to do it because I can get a really good return in 18 months on that $1 million if I know I can build the user base.
      • The companies that haven’t figured that out yet are un-investable, and you’ve seen that. They’re not getting anybody to invest in them. Because if all I’m going to be doing is burning my cash while you’re trying to figure out your CAC, I have no interest.

See:  5 Tactics to Boost Your Online Content’s Visibility and Amplify Your Marketing Initiatives

  • Are startups becoming more knowledgeable to navigate digital advertising?
    • If you don’t understand it, you’re going out of business. The Darwinian nature of the world today will just take that entrepreneur and they will not be in business.
    • 5 years ago:  the average distribution pie looked like this: It was 50% through retail, it was 40% through Amazon — which does their own marketing and you don’t get the name — and then 10% from a website.
    • Today:  That’s completely flipped. Most companies now invest 65% direct-to-consumer on their own platforms. So they have to have this stuff nailed down. Those are very successful companies because their margins are very high. And the return on invested cash is good. So that’s a change over the last two years.

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NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

BoE Speech by Carolyn Wilkins on DeFi Governance Limits and Opportunities: Get Up, Stand Up!

BoE | Oct 19, 2022

Carolyn A. Wilkins is an external member of the BoE Financial Policy CommitteeCarolyn Wilkins talks about ways in which the crypto ecosystem can help reimagine governance. However, the models we see today may not be as decentralised as they might appear. To build trust, she encourages the crypto industry to build best practices in governance, codes of conduct, and set high expectations for transparency.

  • Examples when TradFi governance failed:  The history books are full of instances when faulty governance in traditional finance led to both failure of a particular financial institution, and financial instability. Just look back to the global financial crisis (GFC) when generalised weakness in risk management frameworks led to limited understanding and control of balance sheets.
    • Remember Bear Stearns, where the concentration of mortgage securities had been increasing for several years and was beyond their internal risk limits?
    • Lehman Brothers, of course, is another example.

See:  MiCAR: EU Crypto Regulation in the Making

  • Crypto governance:
    • The first is the possibility of organisational structures based on a greater degree of decentralised decision making than in traditional finance. Given this, some crypto proponents aim to challenge traditional economic institutions of capitalism – firms, markets, and potentially governments which allows financial services to occur at scale, with less recourse to an intermediary than in traditional finance.
    • The second opportunity is that the governance itself can spur growth by framing decision making as a game or an activity in which participants have something at (or to) stake.
    • The successful completion of Ethereum’s project – called “the Merge” – is a recent example of what can be achieved under the right circumstances. This accomplishment hopefully foreshadows further success as Ethereum works on upgrades to lower transactions times and costs, and will inspire other platforms to learn from this experience.Governance of this project looks quite familiar in a couple of ways:
      1. It was fairly centralised. The project was coordinated by the Ethereum foundation that oversaw a core development team, rather than a fully decentralised community. Given the complexity of the project, this centralisation was a necessary mechanism to accelerate the project. Vitalik Buterin – one of Ethereum’s key founders was understandably quite influential, although he did not have unilateral decision-making power.
      2. There were parallel runs and extensive testing. Almost two years ago, Ethereum developers created a new network called the “Beacon Chain” that uses the PoS validation mechanism. It ran in parallel to the PoW-based Ethereum network. They also conducted trial runs over a number of years, prudently delaying the project on a number of occasions given outstanding issues and the amount of money at risk. Their checklist of “readiness” milestones ahead of the Merge, shows efforts to be transparent about the project.

See:  Carolyn Wilkins: to achieve benefits, crypto must be made as safe as Canada’s financial system

  • Limits to decentralised governance in practice:
    • In practice, the governance of critical decisions is not completely decentralised even in a permissionless blockchain such as Bitcoin. In fact, the consensus mechanism and other governance protocols can lead to undesirable concentrations of power.  For instance, a few individuals who have accumulated significant voting rights can dominate.  A recent study shows that, among the top 10 proof of stake platforms by market capitalisation, the top ten validators held between 23% and 88% of the stakes, while the top 50 held between 47% and 100% of the stakes
      • the idea of quadratic voting to mitigate the issue of concentration in decision-making. Under this mechanism, 1 vote would cost 1 token, 2 votes would cost 4 tokens, 3 votes would cost 9 tokens and so on. Even though owning more tokens would still mean enhanced voting rights, the ability of large token holders to dominate would be reduced.
    • There are also issues regarding transparency. This raises questions about who is accountable for decisions and outcomes. There is a rich debate in the United States regarding whether the core protocol developers should be held accountable as fiduciaries. And the CFTC’s recent enforcement action against token holders of Ooki DAO is a live case study of the extent to which governance token holders can be held liable.
    • The hard lesson here is that, when tokens are transferable, special care is needed to ensure that their supply, distribution and price accurately represents the community members who are invested in the project.
    • On-chain voting can take too long:  The on-chain voting process on the blockchain platform Tezos is currently divided into five governance cycles (each lasting roughly two weeks): a proposal period, a testing-vote period, a testing period, a promotion-vote period, and an adoption period. In platforms like this, any event that requires urgent action is unlikely to be resolved promptly through the usual governance process.
      • Polkadot, an open source blockchain platform and cryptocurrency, allows for emergency referenda to be initiated by an assigned technical committee.
      • MakerDAO can implement an emergency shutdown functionality whereby a smart contact can suspend its normal operation and return the invested assets to their owners.

See:  Chainanalysis Breaks Down the White House Framework on Crypto

  • Financial risk and stability:  Institutional investors in DeFi are focused on reputational risk, not just financial risk, and will expect to see better governance and outcomes on this front.  “You can fool some people sometimes, but you can’t fool all the people all the time.”
  • Narrowing window for crypto to improve governance:  The window for the crypto industry to improve its approach to governance is narrowing: regulated firms in traditional finance are increasingly applying the underlying blockchain technology to traditional capital markets. They will be in a better position to capture this market if the crypto industry does not get its house in order, if only because they have more familiar and battle-tested governance.
  • A good place to start for DeFi is with industry-led mechanisms that develop codes of conduct and best practices. For instance, institutional investors may ultimately want to see high standards around disclosures in financial statements, sources and uses of funds, conflicts of interest and related parties, regardless of whether the activity is subject to regulatory requirements or not. These expectations could include regular audits of the code, and disclosure of how rights to change the code are determined and who holds the “commit keys.”
  • Governments and regulators still have work to do to build supporting legal and regulatory infrastructure. Finance is global but regulation is local, so coordination across borders is essential.

Continue to the full article --> here


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

NCFA Open Banking Governance with Senator Colin Deacon and Mahi Sall

About NCFA Canada | Oct 24, 2022

NCFA OB Series Senator Deacon and Mahi Sall

The National Crowdfunding & Fintech Association of Canada (NCFA), true to its mission of providing education, industry stewardship, networking, growth, and funding opportunities for innovative financial technologies and related sectors, is pleased to launch a brand new thought leadership series on Open Banking led by Berlin-based NCFA ambassador and independent expert in Fintech-Bank Partnerships Mahi Sall.

The series is called ‘Canada’s Open Banking Journey’ and aims to aggregate international and domestic perspectives of Open Banking/Finance expert practitioners from around the globe to advance dialogues, key considerations, and explore potential solutions for the development of a made in Canada open banking regime with the following timeline:

  • Sep 2018:  Canada’s Open Banking journey officially began when the government established a multi-stakeholder Advisory Committee tasked to conduct a review into the merits of Open Banking
  • Apr 2021:  Advisory committee publishes final recommendations
  • Mar 2022:  Government appoints Abraham Tachjian – PwC Canada as Canada’s Open Banking lead responsible for convening industry, government and consumers in designing the foundation of the system of Open Banking for a launch in 2023.
  • Oct 2023:  Phase 1 implementation expected

Speakers:
Senator Colin Deacon, Senate of Canada
Mahi Sall, NCFA Ambassador, Open Banking

Themes:
0. Introduction
1. Championing Open Banking
2. Current State in Canada
3. Governance *THIS VIDEO *
4. Success
5. Implementation Risks
6. Future Outlook

 

NCFA Open Finance, Open Banking and Beyond Banking interviews:


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Proof of Humanity: Aftermath Islands Metaverse Launches Blockchain-based Facial Recognition

VentureBeat | Dean Takahashi | Oct 19, 2022

Aftermath Islands

Aftermath Islands Metaverse launched its Liquid Avatar app to replace usernames and passwords with proof of humanity.

  • That means that you will be able to sign into its metaverse apps by using verified face recognition on your smartphone instead of using a normal login.  If it sounds familiar, it’s not so different from Apple using FaceID on an iPhone to recognize your face and log you into your iPhone or your apps. BUT Barbados-based Aftermath Islands Metaverse, a controlled subsidiary of Liquid Avatar Technologies, is using blockchain-based verifiable credentials to prove who you are without requiring you to divulge sensitive government-issued identity or proof of a home address.

See:  Liquid Avatar Releases Update to It’s Feature Rich Self-Sovereign Identity Mobile App

  • The company has worked for six years on the technology to provide proof of humanity assurances and allow users to establish a digital footprint that shows they are a real person without having to provide other proof.  It also eliminates the need for username and passwords, using biometric verification instead.
  • Proof of Humanity is creating a verified database of unique registrants. When combined with solutions from Aftermath Island, these offerings open a wide range of new use cases in multiple domains across virtual and Metaverse experiences, as well as at the intersections of the real and online worlds. These include online gaming, cashing out funds from online wallets, and obtaining real-world services using digital footprint.
  • Aftermath Islands Metaverse is an open-world, realistic graphic virtual world where users can buy, develop, trade, and sell virtual land, property, and items using in-game collectible non-fungible tokens (NFTs). From play-to-earn games to online experiences, collaboration, immersive entertainment, and more, Aftermath Islands wants to bring livestreaming, high-definition graphics, interactivity, real-world mechanics, and new services and experiences to players.

See:  Liquid Avatar Technologies Inc. Launches First-Ever Payment Card and Loyalty Program for the Metaverse

David Lucatch, CEO Liquid Avatar Technologies and MD Aftermath Islands:

The goal is to get us ready for the metaverse by creating a high degree of trust or privacy in the Web3 world by establishing one-user, one-account verification. This system has the opportunity to play a much larger role in the emerging metaverse ecosystem supporting interoperability, reduction of fraud and instances of cyber bullying, and potentially creating more effective and efficient business interactions for marketing and engagement.

Continue to the full article --> here


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Jack Dorsey Announces Launching Bluesky, Decentralized Social Platform, Closed Beta Soon

Gizmodo | Kyle Barr | Oct 19, 2022

BlueskyDevelopers at Bluesky say their protocol allows for customizable social algorithms, but it remains unclear how much control users will actually have.

  • Bluesky, which was founded back in 2019, announced Tuesday they were launching the so-called Bluesky Social app “soon” and put out a call for people to join a closed beta. At the same time, the team shared details of its underlying AT Protocol, an independent “decentralized” framework for the social system which the team called a “federated network.”
    • The company claims the ATP system will create a global ID for users that can exist between different platforms using the protocol model, relying on your usual blockchain cryptographic systems to provide security.
    • The plan is to allow for “interoperability,” which means that different platforms can operate seamlessly on top of one another, such as Instagram running inside of TikTok

See:  From Voting To Social Media: What Does The Future Hold For Digital Identity On The Blockchain

  • Problem they want to solve: Social media companies regularly complain that the vast amount of data online requires that they use some kind of mechanism to parse and curate what their users see, but company-controlled algorithmic systems have only led to a greater partisan divide and the massive spread of disinformation in ever-deepening echo chambers.
    • Bluesky claims its new “algorithmic choice” allows users to “have control over their experience.” What this supposedly means is that users can dictate how much of certain content they wish to receive and from where.
  • Musk sent to Dosrey:  In private texts Musk sent to Dorsey earlier this year, Dorsey told Musk that a new social media platform:  “...must be an open source protocol, funded by a foundation of sorts that doesn’t own the protocol, only advances it. A bit like what Signal has done. It can’t have an advertising model. Otherwise you have surface area that governments and advertisers will try to influence and control. If it has a centralized entity behind it, it will be attacked. This isn’t complicated work, it just has to be done right so it’s resilient to what has happened to twitter.”

Continue to the full article --> here


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

Galloway: Life Expectancy – China Pulls Ahead of the U.S.

Scott Galloway | Oct 17, 2022

Life Expectancy – China pulls ahead of the U.S

The average Chinese person will live longer than the average American, due to Covid’s toll on the U.S.

• The U.S. already had a lower life expectancy than many developed countries. Now it’s at 76.6 years, the lowest since 1996.
• Covid knocked off two years from the average American’s lifespan.
• China’s zero-Covid policy resulted in an increase in life expectancy by about 0.2 years. (Though, granted, quarantine camps are no fun.)
• Over the past 70 years, China’s average life expectancy has doubled, from 35-40 to 77 years — one of the most rapid sustained increases in documented history.

Continue to watch on youtube --> here


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter

 

NCFA Open Banking Current State in Canada with Senator Colin Deacon and Mahi Sall

About NCFA Canada | Oct 17, 2022

NCFA OB Series Senator Deacon and Mahi Sall

The National Crowdfunding & Fintech Association of Canada (NCFA), true to its mission of providing education, industry stewardship, networking, growth, and funding opportunities for innovative financial technologies and related sectors, is pleased to launch a brand new thought leadership series on Open Banking led by Berlin-based NCFA ambassador and independent expert in Fintech-Bank Partnerships Mahi Sall.

The series is called ‘Canada’s Open Banking Journey’ and aims to aggregate international and domestic perspectives of Open Banking/Finance expert practitioners from around the globe to advance dialogues, key considerations, and explore potential solutions for the development of a made in Canada open banking regime with the following timeline:

  • Sep 2018:  Canada’s Open Banking journey officially began when the government established a multi-stakeholder Advisory Committee tasked to conduct a review into the merits of Open Banking
  • Apr 2021:  Advisory committee publishes final recommendations
  • Mar 2022:  Government appoints Abraham Tachjian – PwC Canada as Canada’s Open Banking lead responsible for convening industry, government and consumers in designing the foundation of the system of Open Banking for a launch in 2023.
  • Oct 2023:  Phase 1 implementation expected

Speakers:
Senator Colin Deacon, Senate of Canada
Mahi Sall, NCFA Ambassador, Open Banking

Themes:
0. Introduction
1. Championing Open Banking
2. Current State in Canada * THIS VIDEO *
3. Governance
4. Success
5. Implementation Risks
6. Future Outlook

 

NCFA Open Finance, Open Banking and Beyond Banking interviews:


NCFA Jan 2018 resizeThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

NCFA Financial Innovation MapNCFA Innovation Opportunity BriefsNCFA Fintech Insights
NCFA Fintech WhispererNCFA Fintech Fridays PodcastNCFA Weekly Newsletter