Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
BMO Zero Commission Trading Reaches Canada’s Big Five
September 9, 2026 | NCFA Story Intelligence | Wealth Investing And Trading, Competition And Market Structure, Fintech And Innovation
How Canada’s Brokerage Fee War Reached The Big Five
On September 9, 2026, BMO InvestorLine announced unlimited zero commission trading on stocks and exchange traded funds for all self directed clients. The pricing takes effect September 14. BMO is also removing brokerage account administration fees and cutting options pricing to zero base commission plus $0.90 per contract, down from $1.25.
BMO says InvestorLine is the first direct investing brokerage owned by one of Canada’s five largest banks to eliminate commissions across stock and ETF trades. That’s important, but it isn’t where Canada’s zero commission story begins. Wealthsimple had already made free stock trading a consumer proposition in 2019. National Bank and Desjardins followed in 2021. Questrade took its remaining stock and ETF commissions to zero in 2025.
What BMO changes is where the pressure has reached. A trading fee that survived for years inside Canada’s largest bank owned brokerages is now disappearing at one of them.
BMO is not the first Canadian financial institution to offer zero commission trading. It is the first of the Big Five to make unlimited zero commission stock and ETF trading its standard self directed price.
That leaves a more interesting question than who cuts next. If the trade itself costs nothing, what are Canada’s brokerages really competing to win?
In March 2019, Wealthsimple Trade opened zero commission investing to Canadians. Wealthsimple said most Canadian trading services were charging roughly $5 to $10 per trade at the time.
The proposition was easy to understand. Buy or sell a stock and the headline commission was zero.
Low cost online brokerage was already well established in Canada. Questrade had been competing with bank owned brokers since 1999 and spent years cutting the cost of self directed investing.
Wealthsimple changed the reference price. Instead of asking whether a digital broker was cheaper than a bank, customers could ask why a stock trade needed a commission at all.
Wealthsimple Makes Zero The Headline Price
Discount brokers already make trading cheaper. Wealthsimple makes zero easy to see, easy to compare and available through a mobile app. Every brokerage still charging by the trade now has a much simpler price to compete against.
Canada wasn’t developing in isolation. Robinhood began building its U.S. brokerage around commission free trading in the 2010s.
By October 2019, the pressure had reached the largest American brokers. Charles Schwab cut its US$4.95 online stock commission to zero. TD Ameritrade, E*Trade, Fidelity and others followed.
Those decisions weren’t cosmetic. When E*Trade announced zero commissions in 2019, it estimated the change would reduce revenue by roughly US$75 million per quarter.
Brokerage shares fell sharply as investors worked out what a disappearing transaction fee meant for firms that had relied heavily on commissions.
Canada Follows A Global Zero Commission Race
Robinhood shows that free trading can pull customers toward a new platform. The U.S. incumbents show what happens when enough customers begin expecting the same price. Canadian brokerage economics are different, but the competitive pressure travels.
The first Canadian bank owned brokerage to go all the way wasn’t BMO.
On August 23, 2021, National Bank Direct Brokerage eliminated commissions on online Canadian and U.S. stocks and ETFs.
National Bank called it a Canadian first for a bank owned direct broker. Its previous standard commission had been $6.95.
National Bank was unusually clear about the business logic.
Martin Gagnon, then Executive Vice President of Wealth Management, said “The objective is very simple. It’s to increase our client base.”
National Bank’s securities brokerage commission line was about C$60 million for the quarter, but management said only a very small fraction of that amount was at risk from the direct brokerage pricing change. Transaction revenue had already become a smaller part of the business.
Zero Commission Reaches Banks Before BMO
National Bank proves that a Canadian bank owned brokerage can give up the visible trading fee when gaining customers, assets and other business is worth more.
Desjardins also removed online stock and ETF commissions in 2021.
By January 2026, Desjardins Online Brokerage reported C$30 billion in assets under administration. Assets had climbed 80% over four years and the number of platform and mobile app users had increased 30%.
Zero commissions alone didn’t produce those gains. They do show that the model can operate at meaningful Canadian scale.
Questrade took the pricing question further in February 2025 when it removed online stock and ETF commissions across its self directed accounts.
By 2026, the company reported more than C$80 billion in assets under administration and was extending well beyond basic trade execution. Questrade Connects Brokerage Accounts To AI Agents follows its expansion from lower cost trading into personalized portfolios, banking and agent accessible investing.
The commission is gone, but the platform has more products to sell.
A Trading Account Opens The Door To More Business
A customer who arrives to buy a stock can also hold cash, borrow, use managed portfolios, buy private assets, open banking products or use new investing tools. That makes the account itself more valuable than the fee on an individual trade.
BMO now brings unlimited zero commission trading inside the Big Five.
Immediately before the announcement, its standard InvestorLine price was $9.95 per online stock trade. A customer making 100 commissionable trades a year could spend about $995 on those commissions.
At 250 trades, the amount was roughly $2,487.50. At 500, it reached $4,975.
The other Big Five brokerages aren’t standing still, but their standard offers remain different.
TD Direct Investing lists a standard stock commission of $9.99. RBC Direct Investing lists $9.95 for its full brokerage offer, while GoSmart includes a limited number of free trades. CIBC Investor’s Edge lists $6.95 for standard online equity trades and offers commission free ETFs. Scotia iTRADE lists a standard equity commission of $9.99, with some Scotia banking packages including a limited number of free trades.
BMO Is First Among The Big Five, Not First Among Banks
National Bank gets there five years earlier. BMO matters because unlimited zero commission stock and ETF trading now reaches one of the institutions at the centre of Canadian banking.
Zero commission doesn’t mean zero cost.
BMO says it can earn 1.6% on currency conversions below US$25,000, with the percentage declining as the transaction gets larger.
A US$10,000 conversion at 1.6% works out to US$160. That is far larger than the $9.95 stock commission that disappears.
The same calculation matters across the industry. Wealthsimple lists a 1.5% foreign exchange fee on applicable Canadian dollar and U.S. dollar conversions.
Brokerages can also earn revenue from options, margin borrowing, subscriptions, interest, advisory services, managed portfolios and other financial products.
A $0 order therefore tells investors the cost of the trade. It doesn’t tell them the total cost of using the brokerage.
The Trade Goes To Zero. The Relationship Gets More Valuable
The brokerage can give up the transaction fee because customer assets create other opportunities. Currency gets converted. Cash stays on the platform. Some investors borrow, trade options, buy managed products or add other financial services.
Wealthsimple makes the strategy especially visible. What began with investing now stretches across cash, cards, tax, mortgages, private investments, crypto and other financial products.
Its growth also shows the scale challengers can reach. By early 2026, Wealthsimple said it served more than 3 million Canadians and had passed C$100 billion in assets under administration.
BMO starts from the opposite direction. It already has banking, lending, cards, advice and wealth management. Taking the trade commission to zero gives an existing bank another way to keep self directed investors inside a much larger financial relationship.
That makes BMO’s decision more than a brokerage price cut. A digital challenger can use cheap investing to enter the relationship. A large bank can use the same price to defend one it already has.
Once Trading Is Free, The Fight Is For The Customer
BMO removes one of the easiest price differences for investors to compare. Brokerages now have to win on total cost, foreign exchange, options, margin, tools, advice, product access and how much of a customer’s financial life they can serve.
Talking Point
BMO’s zero commission pricing follows years of pressure from discount brokers, fintechs and earlier bank competitors. Once the stock trade costs nothing, the bigger prize is the customer, their assets and the rest of their financial relationship.
Frequently Asked Questions
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer to peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit www.ncfacanada.org
 |  |  |
|---|---|---|
 |  |  |
Leave a Reply