Karsten Wenzlaff, Advisor
August 26th, 2025
FrontFundr | Victoria Bennett | April 25, 2019

International business leader and executive, Prof. David R. Beatty C.M., O.B.E., F.ICD, CFA has joined as Chairman of the Board of Silver Maple Ventures Inc., doing business as FrontFundr and SMV Capital Markets.
Toronto, Canada, 23 April 2019 FrontFundr today announced Prof. David R. Beatty C.M., O.B.E., F.ICD, CFA as Chairman of the Board of Directors. Professor Beatty has served on 39 different boards of directors and been chairman of nine public companies in five different countries. He was on the board of the Bank of Montreal (BMO Financial Group) for over 20 years, including seven terms as Chairman of the Risk Review committee. In 2018, he was awarded the International Corporate Governance Network (ICGN) Lifetime Achievement award. ICGN is an investor led organization that includes over 200 Asset Managers who manage over $US34 trillion.
Peter-Paul Van Hoeken, FrontFundr’s Founder and CEO said of the appointment:
“As Canada’s largest investment crowdfunding platform, we have democratized investing in private companies. The appointment of such an experienced business leader as David, reflects our transition into the next phase of mainstream financial services. I look forward to working with him to take our position as leading online private capital markets platform to the next level - unlocking investing in private companies to the wider investor community and building out our trusted brand.”
Beatty responded,
“I have been impressed how FrontFundr, and most recently SMV Capital markets has led the way in opening access to capital for private companies and investing in the private capital markets for all Canadians. I look forward to working with the team to make this the norm for businesses seeking capital and individuals looking to get access to investment opportunities in private companies.”
FrontFundr continues to expand in the private capital markets, helping more Canadian companies get funded. From start-ups that are looking for seed capital and growth companies looking for expansion capital.
Founded in Vancouver four years ago, FrontFundr now operates its fully bilingual online investing platform in eight provinces, including Quebec. Last year, the firm opened a Toronto office, solidifying its leading position as an online private markets platform in Canada.
Silver Maple Ventures Inc. (SMV) operates an online investing platform that empowers Canadians to find and make direct investments in the private companies they believe in - and become stakeholders in their future. SMV’s online Exempt Market Dealer (EMD) status plus its modern technology enables users across Canada to easily invest in innovative growth businesses in under 12 minutes and starting from $250. Invest in the Future.
Professor David R. Beatty C.M., O.B.E., F.ICD, CFA is the Conway Chair of the Clarkson Centre for Board Effectiveness, Rotman School of Management, University of Toronto. He has served on 39 different boards of directors and been chairman of 9 public companies. He was the founding Managing Director of the Canadian Coalition for Good Governance (2003-2008). At the University of Toronto, he created the Directors Education Program (DEP) and remains curriculum overseer. Internationally, he created Saudi Aramco’s Joint Venture Director Training and he has been a member of the IFC’s GCGF advisors. In 2018, he was awarded the International Corporate Governance Network (ICGN) Lifetime Achievement award. In 2013, he was inducted into the Order of Canada the nation’s highest civilian honor and in 1994 he was made an Officer of the Most Excellent Order of the British Empire (the O.B.E. above) by Her Majesty Queen Elizabeth II for his services to Papua New Guinea.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Since then OurCrowd has reached a new milestone: The global equity crowdfunding platform announced it reached $1 billion in commitments in six years. During the OurCrowd Global Investor Summit in Jerusalem on Thursday, founder and CEO Jon Medved said the company now counts 170 startups, 18 funds, and 29 exits.While many of its startups are based in Israel, OurCrowd’s network of 30,000 registered investors hail from over 150 countries (although primary investors are based in the United States). Members average seven investments, with a portfolio size of over $350,000.
“Our portfolio is, by design, quite diverse,” Medved said during a press conference. “We have companies that run the gamut from drones to agtech, from cybersecurity to food technology, to consumer software and medical products, digital health, and big cloud data.”
Notable OurCrowd exits in 2018 include dual camera technology producer Corephotonics (by Samsung), electric scooter startup Jump Bikes (by Uber), and computer vision firm Invertex acquisition (by Nike).
'He's truly a money magnet, if you're interested in raising capital for early stage tech start-ups across all sectors, this is a talk you don't want to miss.' Craig Asano, NCFA
Source: NCFA
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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5th ANNUAL 2019 FINTECH & FINANCING CONFERENCE HOSTED BY NCFA AND PARTNERS
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APR 3-4 TORONTO
Crowdfund Insider | By | March 22, 2019
VoCare is raising capital for the launch of a new Medtech device, the Vitals360; a smartphone-sized diagnostic device for the Remote Patient Monitoring (RPM) and Point-of-Care verticals.
Current investors include AGS Capital and SAW Capital and tax credits are available to Indiana investors via the State of Indiana.
The Vitals360 eliminates the need for extra peripherals, hubs, and tablets for managing cardiac care, diabetes and other chronic conditions and offers cellular, Wi-Fi and Bluetooth enabled real-time data transfer to provider, patient and family portals. The Vitals360 device measurements include: (1) Blood Glucose, (2) Blood Pressure, (3) Pulse, (4) Oximetry, (5) Temperature, and (6) Electrocardiography (ECG).
When reviewing their options to raise capital, VoCare researched and consulted with a number of crowdfunding platforms. Their goal was a $2M capital raise via Reg D 506c for trials and sales and marketing so VoCare developed the PPM required for compliance. After several years in R&D for a “doctor’s office in your pocket” vitals device, the Vitals360 was moving through FDA approvals. VoCare’s goals also wanted to build a community and attract partners.
The takeaway as VoCare wrapped up their search were four concerns:
What to do next? The equity crowdfunding platforms had a track record, expertise, systems, marketing tools, and an audience. Did those benefits justify the costs? For VoCare, the client felt the answer was no. So we asked ourselves can we use similar methods to crowdfund our raise directly on the VoCare website?
The strategy was to simulate some of the same tactics as the platforms but to also utilize some traditional processes – hence the “boutique crowdfunding” label, as the intended audience was accredited investors versus a mass crowdfunding.
As the equity crowdfunding industry matures, there are several great options for expert help in the space that issuers can consider.
Effective online story-telling
VoCare developed webpages that showcased their story of the Vitals360, the world’s first and only professional grade, hand-held medical device providing a 6-in-1 vitals diagnostic and remote monitoring solution. An easy to navigate pages on desktop and mobile featured a carefully structured pitch video, graphics and similar content structures to those found on platforms.
The investment page also effectively communicated the campaign metrics, massive market, competitive advantage and innovation as the core message. The home page was also utilized for additional traffic and exposure to the Limited Time Investment Opportunity.
Investor and prospect funnels
A content plan was developed to provide regular and timely communications on company progress, industry news, campaign milestones and help educate the sophisticated accredited investor audience on the opportunity.
For example, a sample campaign conveyed how Qualcomm Inc., world leader in 3G and next-generation mobile technologies, featured the Vitals360 at their booth at this past January at CES 2019 and that it was so well received that Qualcomm also showcased the device at the Mobile World Congress in Barcelona in February.
Automated emails and campaigns were integrated with the page and a press releases section up as an archive on the corporate website to provide depth. Calendars integration ensured seamless follow-up by VoCare executives to elaborate on the opportunity and address any questions.
Leveraged momentum and timing
Business development and networking created a pool of early adopters so that momentum could be created in the first few weeks of the campaign. As a result over $600k USD was raised within a few weeks, the page updated accordingly and the progress sent to the growing list.
The advent of new government payment codes from The Centers for Medicare and Medicaid Services (CMS) was also leveraged in messaging. With these new reimbursement codes, physicians are incentivized to drive more health care to the home, and leverage technology like VoCare’s Vitals360device.
A balance was struck between conservatism and the massive opportunity by only reporting on revenue and earnings projections in the US for device sales despite other market interest and other revenue models including data fees and blood monitoring strips.
The front end of the investor experience was very similar to a platform but the back-end was largely handled off-line. Follow-up discussions and the actual investment process handling were completed offline. This created a nice mix between technology efficiencies and the personal touch of relationship building and high service levels. Not as seamless as a platform driven campaign but more personalized, more focused, less costly and quite effective.
A by-product of the VoCare campaign has also been considerable interest in distribution building on other partnerships including with industry heavyweights like GEMMS, of Harris Computer Systems, a division of Constellation Software, Inc. (TSX: CSU-T) and Chinese diabetes market leader SinoCare.
An issuer could also choose to add back-end functionality for a direct crowdfund via white-label solutions for contracts, accreditation and payments but VoCare felt they could handle the volume given there were significant minimum investments and that the sophisticated audience warranted a personal touch.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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