Karsten Wenzlaff, Advisor
August 26th, 2025
FrontFundr | Peter-Paul Van Hoeken | June 12, 2019
Traditionally, only a small group of investors, angel investors and other venture capitalists, have had access to investment opportunities in startups and growth companies. The public has been locked out from investing in startups.
Investments in early-stage companies are typically high-risk. That is why early-stage investors typically invest in a portfolio of at least 10-20 companies. Those companies that are successful will realize exponential - ‘hockeystick’- growth and deliver huge returns for investors. The success of these companies can usually be attributed to the general public buying products and services from these companies. The same public that has had no access to investing in these companies and share in their success.
The public has been locked out from investing in startups.
Digital technology has been a significant enabler in creating online market places, such as Amazon and Shopify. These market places have dramatically increased access to products and services for every consumer and aggregated demand and supply supporting efficient price discovery that benefits all market participants.
Why not apply the same digital technologies to connect private companies with the wider potential investor community supporting the entire process from discovery of investment opportunities to completion of investment transactions?
Welcome to the new venture capital market – The democratization of investing in early-stage companies where everyone, regardless of how deep their pockets are, can invest in companies they believe in. Investing online in private companies a.k.a. investment crowdfunding or equity crowdfunding. Anyone could become a shareholder of a company for minimum investment as low as $500, enabling the wider investor community to make multiple investments and diversify risk even with a relatively smaller sized investment portfolio.
Investment crowdfunding offers early-stage companies the opportunity to raise capital from the public - The same public that may be the early (and future) customers of these emerging companies. With investment crowdfunding, the public has taken a seat at the early-stage investing table and brought a large pool of available capital.
Investment Crowdfunding could unlock $2.5 billion per year in Canada for in early-stage companies
We estimate that in Canada $2.5 billion per annum of total financial assets held by Canadians could be directed towards investments in early stage companies. This figure is based on a conservative assumption that 1.8% of total financial assets would be directed towards investment in the private markets. $2.5 billion is a significant pool of capital in comparison to $162 million invested in Canadian startups by angel investor and $3.4 billion investments in Canadian startups and growth companies by venture capital and private equity firms in 2017.[1]
Investment crowdfunding can also help address the challenge for early stage companies to attract capital. Startup Genome published its Global Startup Ecosystem Report 2019[2] on May 9th, ranking the top startup ecosystems in the world. No surprise Silicon Valley takes the first place. Toronto-Waterloo ranked 13th, up three spots from last year.
Vancouver tumbled nine places from last year and ranked 24th. The report mentions that Vancouver as one of the top global ecosystems is hindered by a gap in early-stage funding, $320 million million in the period 2016 to first half 2018 compared to the worldwide average of $1.1 billion.
Investment Crowdfunding is democratizing the venture capital market
Montreal in 49th spot (down 15 places) $600 million went towards early-stage funding. However, even in the Toronto-Waterloo corridor, early-stage funding in startups is relatively low in comparison to its 13th place ranking with US$1.1 billion in 2016 to H1 2018.
Startup Genome ranked London (U.K.) as the 4th global ecosystem for early-stage funding with $4.3 billion in 2016 to H1 2018. EU-Startups highlights London’s exceptional access to venture capital funds, angel investors, crowdfunding platforms, banks and other financial possibilities.[3]
In the U.K., where investment crowdfunding has been around for nearly ten years, it has gone mainstream and is now an integral part of the startup funding ecosystem.
High growth entrepreneurship is key to Canada’s future economic success. Early stage companies drive innovation, economic growth, jobs and wealth creation. We need to help get these startups and growth companies to access the finance they need to grow and thrive. As we have seen in other countries like the U.K., investment crowdfunding can help expand the early-stage capital pool. Moreover, it goes further than helping early-stage companies get funding, investment crowdfunding also enables the public to share the risks and returns on venture capital investments jointly.
Investment crowdfunding has the potential to unlock a large pool of capital from the public and empowers everyone to invest in companies they believe in and share risks plus returns. Also in Canada, investment crowdfunding is poised to become integral to the venture capital market. Together we can make that happen.
Peter-Paul Van Hoeken is founder and CEO of FrontFundr, a Canadian investment crowdfunding platform. He is a director of the Private Capital Markets Association Canada (PCMA), Advisor to the National Crowdfunding and Fintech Association Canada (NCFA) and member of the Ontario Securities Commission Launchpad Fintech Advisory Committee.
[1] Statistics Canada (2019), Canadian Venture Capital Association, CVCA (2019), National Angel and Capital Organization Canada, NACO (2017), FrontFundr Team Analysis (2019)
[2] Startup Genome (2019), Global Startup Ecosystem Report 2019
[3] EU-Startups (2018), London’s startup ecosystem at a glance (November 20, 2018)
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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EY Canada | John La Place | June 4, 2019

Financial technology (FinTech) adoption among consumers has nearly doubled over the past 18 months, according to the latest EY Global FinTech Adoption Index, and the adoption rate is growing faster than anticipated. Globally, 64% of digitally-active consumers across 27 markets use FinTech, and awareness is even higher.
This year, the EY organization added the first-ever Small and Medium-Sized Enterprise (SME) FinTech Adoption Index given FinTech’s expansion beyond consumers. EY member firms surveyed more than 1,000 organizations in five countries and found that one-quarter of organizations have used at least one FinTech across the following four categories in the past six months: banking and payments, financial management, financing and insurance.
“FinTech organizations are no longer fringe disruptors and have grown into sophisticated competitors,” said Matt Hatch, Partner, Ernst & Young LLP and the EY Americas FinTech Leader.
“Now, financial incumbents are taking note and offering FinTech solutions, forming ecosystems that are replacing traditional partnerships. We fully expect this trend to accelerate as nonfinancial companies enter the space and leverage technology and innovation to provide frictionless, transparent and highly-personalized services.”
EY firms interviewed more than 27,000 people to better understand how consumers are interacting with FinTech, and the results are promising. Based on the survey results, money transfer and payments services continue to be the most popular in both awareness and adoption, as only 4% of global consumers are unaware of at least one money transfer and payment FinTech service. Adoption rates continue to lag in the US, while Europe’s investments in open banking have contributed to higher adoption rates in that region.
SMEs are further behind in their adoption journey compared to consumers. When an SME uses FinTech services, they have essentially selected this company as an approved vendor, so 25% is considered high, and the adoption rate is expected to climb. Over one-fifth (22%) of non-adopters already use FinTech services in three of the four categories defined in the survey methodology, which means they are on the verge of becoming FinTech adopters. By this measure, the global adoption rate could surge from 25% to 64%.
The survey indicates that trust plays a large role in FinTech adoption, as non-adopters choose to remain with traditional financial services because they trust them more than FinTech challengers. Many FinTech propositions rely on data sharing, which can present a barrier for adoption.
Nearly half (46%) of adopters are comfortable with their primary banking institution sharing their financial data with other organizations if it means better offers on products or services, but less than a quarter (23%) would share data with nonfinancial services companies.
This trust gap creates a huge opportunity for financial institutions and FinTech challengers, as 31% of adopters say they are willing to share data with FinTech challengers. Although nonfinancial services companies might lead innovation, they don’t have full confidence when it comes to providing financial services.
Still, 68% of surveyed consumers are willing to consider a financial services product offered by a nonfinancial services company.
The SME FinTech Adoption Index found similar trends. SME FinTech adopters are also more open to sharing data with FinTech companies (89%) and other financial services companies (70%) over nonfinancial services companies (63%).
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Crowdfund Insider | Andrew Dix | May 30, 2019
Early stage investing is a risky endeavor. Everyone understands this.Backing a startup or scale up entails shouldering more risk than buying shares in company that went public many moons ago. But along with this additional risk comes additional opportunity in creating significant capital gains and wealth. Today, most investing wealth is achieved by purchasing equity in a company before it goes public and not afterwards. This month, a global crowdfunding platform had not one, but two companies go from private to public in a resounding validation of the platforms service as investors saw the value of their shares rise dramatically. OurCrowd is all about democratizing access to opportunity. Smaller (accredited) investors gain access to many of the same deals that big name VCs or UHNW individuals invest in. In the crowdfunding space, OurCrowd is a unique and compelling opportunity for investors willing to shoulder some additional risk for the opportunity to capture significant gain. And it is working.
Two weeks ago, OurCrowd portfolio company Beyond Meat (NASDAQ:BYND) went public at a share price of $25/share and a valution well over Unicorn status. As of this writing, Beyond Meat is trading at over $70/share representing a significant increase in value for early shareholders. On Friday, May 10, another OurCrowd portfolio company - Uber, the most anticipated tech IPO in years, will go public at price of [$44 to $50] per share giving the ride sharing company a whopping valuation of [$80.53 to $91.51 billion]. In aggregate, over one hundred OurCrowd investors benefited from these successful companies. This is the type of success crowdfunding platforms have always preached about and now we have empirical proof that, given the right approach, it really can work. Speaking with OurCrowd founder and CEO Jon Medved, he explained that the best deals get to pick who they want to invest in their company. OurCrowd has earned that type of access:
“The only way you can compete is not by paying more, it is how you explain your value to the company after the investment. We are not just smart investors we are value added investors.”
Once OurCrowd backs a company they help the company to become a success. As each listed company includes some of their own money, or skin in the game, OurCrowd’s interests are aligned with both outside investors and the founders. OurCrowd currently holds 5 unicorns in their portfolio. Rumors indicate that more IPOs from their portfolio are in the queue for this year.
Medved says their deal flow is off the charts. OurCrowd is the largest crowdfunding platform in the world at over $1 billion in commitments. These two IPOs alone make OurCrowd one of the most successful. It is hard to argue with the results exemplified by Beyond Meat and Uber. According to Medved, OurCrowd investors are very happy. The only question is what’s next for the crowdfunding platform as these IPOs will be hard to top as they have set a very high bar.
Andrew Dix, Co-Founder and CEO, Crowdfund Insider, the leading news and information web site covering the emerging global industry of disruptive finance including crowdfunding and peer-to-peer / marketplace lending. Recognizing the overlapping aspects of the new forms of finance, Crowdfund Insider’s coverage includes both rewards and investment-based segments of crowdfunding. The site provides extensive coverage, and industry leading perspective, from a team of staff writers and leading industry expert contributors from around the world.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Denise Hearn | Myth of Capitalism | May 24, 2019
Shivaun Moeran and her husband Adam Raff founded one of the most promising startups you’ve never heard of. Adam managed Europe’s supercomputers used for weather forecasting and Shivaun managed software products for General Motors. While having a cigarette outside his office one day in 2006, Adam was struck with a brilliant idea. What if you could create an online search platform to find the best price for any product? It would aggregate specific information about category verticals, and nothing like it existed at the time.
They quit their jobs, hired a team, and began beta testing. Their site, Foundem.com ranked well on Google and they were receiving a steady flow of traffic. However, a few days after the official site launch, visitors to the site disappeared and never came back.
Upon investigation, they discovered that Google had updated their search ranking algorithm and had demoted the site, so it appeared on page 4 or even 170 of search results. Foundem had effectively disappeared from the internet – blacklisted. They suspected that they had been intentionally knocked out of the market and, after speaking with other entrepreneurs who had similar experiences, filed a complaint with the European Commission. Nearly 13 years later, Google was fined 2.4 billion euros for crushing competitors and steering users to its own product search sites. This was the first of 3 big antitrust fines leveled at the company, the third coming this past March.
The story of these two entrepreneurs is representative of the challenges facing many new entrepreneurs today – they are up against concentrated and centralized power not seen since the first Gilded Age, making it very difficult to compete.
Across many industries in the US and Canada, (and indeed globally), industries have become increasingly concentrated via waves of mergers and acquisitions. Many Canadians are aware of the main oligopolies of telco companies and banking. Banking is controlled by the Big 5 (TD Bank, RBC, Bank of Nova Scotia, Bank of Montreal, CIBC) which would have been the Big 3 had the Competition Bureau not blocked merger proposals in 1998. And The Wireless Telecom industry in Canada is heavily concentrated, with the big three capturing an estimated 88.7% of the market between Rogers, Bell, and Telus.
But fewer are aware of how industrial concentration has seeped into nearly all areas of the economy: eyeglasses, pharmacies, grocers, retail, and even funeral services. Park Lawn Corp, Canada’s largest publicly traded funeral service provider, went from owning 9 funeral facilities in 2013 to over 149 locations by the middle of 2018. Investment strategists praise the company’s consolidation efforts because death, though unsexy, is now becoming highly profitable for shareholders.
When companies merge, they announce the great savings from “synergies” that they will share with customers. To give you a sense of how outlandish the estimates are, the accounting firm Deloitte calculated that the announced cost savings of the current mergers boom amounted to $1.9 trillion, which is more than the entirety of Canada’s GDP. Despite the purported ‘efficiency gains’ meant to come from merging, Canadians pay some of the highest rates globally for international travel, cell phone packages, and banking services.
Wall Street earned $21 billion in merger fees last year, so there is an incentive to keep this engine running. And the US has its sights set on Canada: outbound deals into the U.S. increased by 40% from $80.56-billion in 2017 to $112.9-billion in 2018 (USD).
This matters for fintech firms for a variety of reasons. Most crucially, it should serve as a warning. The internet was invented to avoid single points of failure and protect from nuclear attack. Yet, in 2014, nearly 50% of all internet traffic moved through the Google and Facebook universe. Today, it is closer to 70%. What was meant to be the world’s decentralized, democratized exchange of information has become beholden to two choke point companies that extract the majority of revenue value from the internet.
Blockchain-backed cryptocurrencies were invented with a similar premise of decentralization and democratization. However, Bitmain, a Chinese bitcoin mining company, is estimated to have 70 to 80% market share in bitcoin miners, earning $2.8 billion in revenue in 2018. It is unclear, more than 10 years since inception, who has benefitted most from blockchain technology as it has yet failed to significantly deliver on its most lofty claims about equitable distribution.
This is why it is increasingly important to recognize the powerful forces with incentives to re-centralize power, and to set up appropriate checks and balances via regulation and citizen engagement to support the next wave of Canadian entrepreneurs – fintech or otherwise.
For regulators and government: Tax and transfer approaches treat symptoms, not the true disease of concentrated market power and capital ownership. We need to adopt economic policies that support distributed economies that more widely disseminate power. We also need to get serious about bigness. Antitrust and merger review need a return to the forefront of political discourse, as they increasingly are in the United States. Caring about innovation means taking concentrated power seriously and supporting disruptive industries like fintech, crowdfunding, and blockchain.
Funders should change success metrics away from chasing elusive unicorns with billion dollar valuations to fostering thousands of stronger locally grown and supported companies. Yes, we want national champions, but we also want a robust network of medium-sized businesses that are sustainable and adding value to the economy that do not get swallowed by foreign giants.
Lack of competition in markets hurts consumers, workers, innovators and entrepreneurs. It leads to a host of other symptomatic ills like income inequality and, by extension, populism. As the famous US Supreme Court Justice Louis Brandeis said,
“We must make our choice. We may have democracy, or we may have wealth concentrated in the hands of a few, but we can’t have both.”
The time is now to admonish incumbent oligopolists and to support challenger entrepreneurs.
Disruptive technologies will play a key role, but it is incumbent upon regulators to foster markets where everyone has a chance to compete. We all have a responsibility to help create a more equitably distributed economic future.
Denise Hearn, Co-Author, Myth of Capitalism, mythofcapitalism.com
Denise writes, presents, and consults on economics, systems change, and human flourishing. She has presented to over 50,000 people at venues including: The Oxford Union, Bloomberg, a Canadian Parliamentary Standing Committee, and group homes for foster children. Things she find fun: investigating complex social and economic problems and co-creating organizational growth strategies with entrepreneurs and founders. She has done this across diverse fields: impact investing, education, the sharing economy, and macroeconomics.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Orrick | Heidi Wardle | April 30 2019
On the March 27, the European Parliament issued a press release announcing that it has adopted its position at first reading on the proposed Regulation on European crowdfunding service providers (2018/0048 (COD)). The Parliament’s first reading position sets out its amendments to the European Commission’s legislative proposals, in this case MEPs extended the scope of the regulation by increasing the maximum threshold for each crowdfunding offer to €8,000,000 (from €1,000,000 as proposed by the European Commission) calculated over a period of 12 months.
The proposal aims to help crowdfunding services to function smoothly in the internal market and to foster cross-border business funding in the EU. It also intends to better protect investors, including by ensuring that crowdfunding service providers give clients clear information about financial risks and charges related to their investment and that investors are provided with a key investment information sheet drawn up by the project owner for each crowdfunding offer. The initiative forms part of the European Commission’s FinTech action plan. First Reading Position.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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