Karsten Wenzlaff, Advisor
August 26th, 2025
Canadian AI Growth | Sep 18, 2025

Image: Freepik
On September 15, 2025, Canadian Enterprise AI leader Cohere announced the official opening of a new Paris office to serve as its headquarters for Europe, the Middle East, and Africa (EMEA). The company expects to have 20 employees on the ground by the end of September and plans to double that number within a year. Roles include business and policy leads working alongside existing research, engineering, safety, and product teams.
The expansion also introduces an incoming VP of EMEA, set to start October 1, and the appointment of Stéphanie Finck Piccin as Head of EMEA Public Policy after more than a decade of experience shaping technology policy at Salesforce.
Cohere’s CEO Aidan Gomez in Reuter's coverage (subscription required) described Europe as showing “renewed momentum” in AI adoption and said he was “super confident” in the strength of France’s ecosystem. He emphasized, France’s role as a centre for digital sovereignty, its supply of technical talent, business advantages, and its connection to regional markets made it the natural choice.
“Cohere is extremely well-positioned to meet the growing demand of sovereign and secure AI from businesses and governments, and we’re excited to have boots on the ground to better collaborate with our new and existing partners and customers in the region. We’re looking forward to contributing to France’s AI ecosystem and drawing from the pool of incredible local talent here as we grow.”
France is expanding its AI capacity through large scale infrastructure investment. In February 2025, Brookfield and Data4 announced a €20 billion program to expand AI infrastructure in France through 2030. The plan includes approx €15 billion for new data centres and the remainder for chip storage, connectivity, and renewable energy. Additional detail on the technical buildout was reported by DataCentreDynamics
While Cohere Brookfield’s investment program as a direct factor in its Paris HQ decision, but the timing and focus align. Sovereign compute and new energy-backed data centres reduce deployment risks for enterprise AI providers. By opening in Paris, Cohere positions itself close to these assets while strengthening its pitch to regulated sectors.
Cohere is in direct competition with Mistral who recently raised €1.7 billion at a valuation of €11.7 billion. Mistral has a head start as Europe’s homegrown AI unicorn and is also targeting large enterprises. Both companies target large enterprises with secure AI tools and local control of data. Mistral’s European roots give it credibility with regional buyers, while Cohere brings its Canadian foundation, global partner base, and enterprise focus into the market.
Cohere’s Paris leadership team is designed to influence policy as well as drive growth. With Finck Piccin leading public policy and a new VP of EMEA focused on partnerships, the company aims to work directly with regulators and governments overseeing AI rules. This positions Cohere to integrate secure AI systems into finance, insurance, and public services where compliance and auditability are critical.
The key milestones will be whether Cohere meets its hiring goals, wins major European clients in banking, secures government endorsements, and forms partnerships tied to France's data sovereignty and infrastructure build out.
If successful, the Paris hub could become a cornerstone for enterprise AI in EMEA and strengthen Canada’s position in the global AI race.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Agentic AI Service | Sep 18, 2025

Image: Freepik AI
On September 17, 2025, Amazon announced that it's adding always on agentic AI capabilities to its Seller Assistant tool. It'll first be available to U.S. sellers and then eventually roll out to other countries. Sellers will now have access to an AI partner that can monitor inventory, protect account health, handle compliance, build campaigns, adjust pricing, and generate growth strategies, all at no additional cost.
On the surface, this looks like one of the most significant advancements in how store sellers and entrepreneurs will now operate their Amazon e-commerce stores.
The previous Seller Assistant primarily answered questions but the new agentic AI capable Seller Assistant powered by Amazon Bedrock can reason, plan, and act with seller permission. It analyzes sales patterns, prepares shipment recommendations, and flags slow moving inventory before fees are charged. Sellers can ask when to send products ahead of seasonal demand and receive a full inventory plan within moments, optimized for both cost and delivery speed.
The new Seller Assistant tool continuously scans account metrics for potential issues and proactively protects the health of a seller's account. It can identify listings that might violate new regulations or highlight customer service trends that could impact performance. Sellers receive a clear explanation of risks along with options to fix them, and if approved, Seller Assistant implements the resolution before problems escalate. Verified examples in the announcement include warnings for regulated products such as pesticides where documentation is required, with step by step guidance provided.
Seller Assistant now helps growth. It studies sales data to suggest new product categories, expansion opportunities, and seasonal promotion strategies. During peak events like Prime Day, it can build complete growth plans that coordinate promotions, inventory adjustments, and ad campaigns, leaving sellers free to focus on product innovation and customer relationships.
Expanding into new product categories can come with complicated compliance requirements. Seller Assistant now automatically checks listings for missing certifications such as UL and guides sellers through the documentation process. The tool reduces the time sellers spend on paperwork and helps them enter markets more efficiently, as a result.
Advertising is also being transformed. Through Creative Studio, sellers can generate professional ads using conversational prompts. One seller building a Father’s Day campaign for smart bird feeders saw a 338% increase in click through rate, 89% new to brand purchases, and a 121% return on ad spend when using the AI tool to design Sponsored Video ads.
By analyzing shopping trends alongside product data, the system delivers creative options that are fast, targeted, and backed by transparent reasoning.
Despite the amazing new features and benefits, companies must remain aware of potential risks when adopting agentic AI. Sellers remain legally accountable for compliance, advertising, and customer obligations. Amazon’s tool may act with permission, but ultimate responsibility rests with the business owner.
To reduce risk exposure, sellers should follow some practical steps:
Amazon Sellers have sold over $2.5 trillion or more than 60% of Amazon store sales to date. With new agentic AI capabilities, Amazon is raising the bar once again, providing startups and established brands with a proactive partner that helps them scale more efficiently. As the rollout expand globally, the AI system will only continue to get better and smarter, and more capable at keeping pace with the complexities of modern digital commerce.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Sep 18, 2025

Image: Freepik
In today’s digital-first world, your website is often the first impression customers have of your business. Fortunately, having expertise in web design to make a website for your business. Whether you operate a local café in Ottawa or an eCommerce store serving customers nationwide, reliable web hosting is essential. But the web hosting industry is evolving quickly, and Canadian business owners need to understand where it’s headed to stay ahead.
Here are the key trends shaping the future of web hosting in Canada and what they mean for your business.
Traditional shared hosting is giving way to cloud-based infrastructure, offering greater scalability and performance. With cloud hosting, resources are spread across multiple servers, reducing downtime and increasing site speed — something every Canadian business can benefit from.
Canada is one of the world’s leaders in sustainability, and web hosting is following the same trend. Green hosting uses renewable energy to power servers, appealing to eco-conscious businesses and customers.
With strict privacy regulations such as PIPEDA (Personal Information Protection and Electronic Documents Act), Canadian businesses must prioritize secure hosting. Expect to see enhanced encryption, DDoS protection, and built-in compliance features become standard offerings.
As Canadian internet users expect lightning-fast websites, more businesses are choosing hosts with data centers located in Canada. Local hosting reduces latency and ensures faster load times for Canadian customers.
Artificial Intelligence (AI) is making its way into hosting, helping to automate performance monitoring, detect threats in real time, and even predict resource usage.
In a country where English and French are both official languages, hosting providers are beginning to offer better support for bilingual websites. From templates to SEO tools, this feature will be essential for businesses looking to reach both language audiences.
Another trend in Canada is the rise of all-in-one hosting solutions that include website building tools. Instead of relying on developers, business owners can use drag-and-drop editors and pre-designed templates to build professional websites in hours. These integrated builders make it possible to manage everything — from design to hosting — in one place.
As more Canadians shop online, even small businesses need the ability to scale quickly. Future hosting packages will focus on affordable scalability, allowing owners to upgrade storage, bandwidth, or features without migrating to a new platform.
The future of web hosting in Canada is clear: it’s faster, greener, more secure, and more business-friendly. With cloud infrastructure, sustainability, stronger privacy protections, and built-in website building tools, business owners no longer need to choose between affordability and professionalism.
Your hosting provider isn’t just keeping your website online — it’s shaping how your business grows in the digital era. Staying ahead of these trends will give you a strong advantage in Canada’s rapidly evolving online market.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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AI Infrastructure | Sep 17, 2025

Image: Freepik
On 16 September 2025, the UK US Tech Prosperity Deal was announced at £31 billion, coinciding with President Donald Trump’s state visit where the UK rolled out a royal reception, and the leaders framed the partnership as a new era in digital and industrial cooperation. The deal involves unprecedented commitments from American tech giants:
The UK positioned AI as a national mission. On 9 September 2025, ministers reported that UK AI firms had already attracted £2.9 billion (~$3.9 billion USD) in investment over the prior year, signalling momentum ahead of Trump's state visit.
Government officials emphasized sovereign compute, ensuring that the infrastructure to train and deploy frontier AI models exists domestically. They linked the deal to broader reforms including streamlined planning approvals for data centres, accelerated clean energy delivery, and the designation of new AI Growth Zones in regions such as Northumberland.
Taken together, the policy mix signalled to global investors that Britain was serious about matching research excellence with infrastructure capacity, backed by visible political commitment.
The government stressed that the agreement did not include scrapping the 2% Digital Services Tax, which generates £800 million (~$1.1 billion USD) annually, and did not provide blanket copyright concessions.
Others noted that the broader UK-US discussions included trade measures beyond AI. For example, analysis highlighted a quota allowing 100,000 UK cars into the United States annually at a reduced 10% tariff.
While not officially part of the AI deal, the above measures reinforced the perception that Britain was tying technology, industry, and trade policy together in a comprehensive partnership.
Canada continues to lead in AI research through world class institutes in Toronto, Montreal, and Edmonton. The federal Pan-Canadian AI Strategy was renewed in 2024 with $2 billion CAD (≈£1.2 billion, ~$1.5 billion USD) to strengthen science and commercialization.
Domestic players are also committing significant sums. Telus pledged more than C$70 billion (~£41 billion, ~$52 billion USD) over several years to expand data centres and digital infrastructure. It's a plus but Canada has not attracted comparable foreign megadeals in AI infrastructure.
Structural challenges include slower permitting processes, uncertainty in clean energy delivery for high requirement data centres, and the absence of high profile government 'priming the pump' signalling openness to international megadeals.
Another barrier is geographic location. U.S. hyperscalers can serve Canadian markets directly from data centres located just across the border, avoiding regulatory delays and high Canadian energy costs. This weakens Canada’s case for domestic megadeals, as firms see little urgency to build new infrastructure within Canada if American facilities can already reach Canadian customers efficiently.
NCFA has cautioned that without pairing research excellence with infrastructure investment and supportive policy, Canada risks eroding its leadership.
The UK secured global AI megadeals by aligning industrial policy, trade leverage, and regional development with diplomatic visibility. This multi-pronged approach reassured US tech giants that their investments would be politically and commercially supported. Canada needs to translate research prestige into large scale international infrastructure commitments and risks losing ground in the AI race unless it combines science with infrastructure and policy.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Sep 15, 2025

As more Canadian businesses move online, the demand for affordable web hosting has never been higher. From startups launching their first website to small retailers expanding into e-commerce, the cost of hosting is often one of the first and most important decisions they face. On the surface, many providers advertise ultra-low entry prices. Yet the real challenge for customers is finding the right balance between cost, reliability, and long-term value.
Canada’s hosting market is dominated by a handful of recognizable names, including HostPapa, WHC, Webnames, Canadian Web Hosting, and N6 Cloud (https://n6cloud.com/). The question for businesses is no longer just “who is the cheapest,” but “who provides the best value over time?”
Price is always the headline, but in web hosting, it rarely tells the full story. Introductory rates may look attractive at first, but renewal fees, storage limits, or add-on charges can quickly turn a budget plan into an expensive monthly bill.
Performance is another key factor. A host relying on outdated hard drives may offer cheaper rates, but slower websites cost businesses in lost visitors and lower search rankings. This is why many providers now emphasize SSD or NVMe storage as a baseline for modern hosting.
Support also plays a decisive role. The lowest-cost providers often outsource customer service to overseas locations, which can result in long wait times and communication challenges. For Canadian businesses, having access to local in-house support can make all the difference when downtime threatens revenue.
And finally, data location matters. Hosting with Canadian providers keeps information within national borders, ensuring compliance with Canadian privacy laws and avoiding cross-border regulatory risks.

When comparing hosting providers in Canada, the advertised price often only tells part of the story. Each company structures its plans differently, with variations in contract length, renewal rates, and included features. Looking closer at entry-level shared hosting and VPS options reveals how much customers actually get for their money.
In shared hosting, HostPapa and N6Cloud both advertise a first-year special of $2.95 per month. The difference lies in commitment. HostPapa requires a three-year contract to secure that rate, while N6 Cloud offers it with a one-year prepayment. Regular renewal prices also diverge, with HostPapa rising to $12.95 compared to N6 Cloud’s $8.99. WHC sets its introductory rate at $3.89 per month for three years, renewing at $9.99. By contrast, Webnames starts at $12 per month with limited storage, and Canadian Web Hosting at $4.95 with a two-year commitment.
VPS plans reveal even sharper differences. N6 Cloud’s 2-2G-40 package is offered at $7.45 per month on annual billing and renews at the same rate, a notable point of transparency. HostPapa promotes a similar 2 vCPU, 2 GB RAM plan at $7.95, but only with a three-year term, and renewals jump to $20.95. WHC lists its comparable VPS at $18.50 with a three-year prepayment, while Canadian Web Hosting charges $24.50. Webnames does not offer VPS services.
These comparisons demonstrate that the lowest advertised sticker price does not always correspond to the lowest long-term cost. Contract length, renewal pricing, and what is included in the plan can change the value equation significantly.
Affordability in hosting is about more than the lowest advertised rate. Renewal prices, contract lengths, and included features all determine the true long-term cost. This is where N6 Cloud positions itself strongly among Canadian providers.
The Starter plan, at $2.95 per month with a one-year prepayment, provides 100 GB of SSD SAN storage, unlimited email accounts, and an AI website builder. Unlike competitors that require multi-year commitments or restrict features to higher tiers, N6 Cloud includes these essentials up front. Its regular renewal rate of $8.99 remains competitive, especially compared to providers that jump to $12 or more after the first term.
For customers who want predictable costs and useful features without hidden trade-offs, N6 Cloud emerges as one of the most budget-friendly options in Canada.
Choosing a budget hosting plan should never mean compromising on essentials. While low-cost providers often advertise significant discounts, what matters most is the value included in the base package.
At the top of the list is storage technology. Traditional hard drives can slow websites significantly, so SSDs and especially NVMe drives have become the standard for serious providers. Email accounts are another consideration: some entry-level plans limit addresses or charge extra, while better hosts include unlimited accounts even at lower tiers.
Website builders and one-click installers also save time and money, particularly for small businesses without in-house developers. Self-service Backup Recovery and SSL certificates are equally critical, since unexpected downtime or unsecured sites can cost far more than any savings on monthly fees.
N6 Cloud integrates many of these features into its entry-level plans, offering SSD SAN storage, unlimited email accounts, an AI site builder, over 400 one-click applications, and Self-Service Backup Recovery. This combination shows that affordability can still mean a complete package rather than a bare-bones service.
In web hosting, the lowest price means little if customer support fails when it matters most. For many Canadian small businesses, technical problems often strike outside of regular office hours, and waiting for outsourced help desks in distant time zones can quickly turn a minor issue into costly downtime.
This is why customer support and reliability are often regarded as the hidden value in budget hosting. An affordable plan backed by responsive, knowledgeable support can prove more valuable than a cheaper service that leaves customers on their own. Uptime guarantees also play a role. Even budget plans should deliver 99.9% reliability, a standard that ensures websites remain accessible to both clients and search engines.
N6 Cloud emphasizes these points by staffing its support team entirely in-house within Canada. This local presence means shorter response times and an understanding of the market context that overseas providers may lack. Combined with proactive security monitoring and layered protections against cyberattacks, it ensures that affordability does not come at the expense of trust.
In Canada’s hosting market, the lowest advertised price is often just the beginning. Many budget plans come with limitations or add-ons that increase the total cost over time. Renewal pricing is one of the most common surprises. A plan that starts at a few dollars per month can jump to more than double that rate after the first term, creating an unexpected strain for small businesses on tight budgets.
Other hidden costs may include charges for additional email accounts, paid website builders, or backup services that are not part of the base plan. In some cases, even SSL certificates or essential security tools are offered only as extras. These incremental fees can make an initially cheap plan more expensive than a competitor that includes them up front.
N6 Cloud has sought to address this issue with transparent pricing. Its VPS plans renew at the same rate customers sign up for, avoiding the steep increases that some competitors apply. Shared hosting also includes unlimited emails, an AI site builder, and Self-Service Backup Recovery, reducing the likelihood of add-on expenses later. For customers comparing budget plans, this kind of clarity can make the difference between a short-term bargain and long-term value.
Switching hosting providers can feel intimidating for many businesses. Concerns about downtime, data loss, or technical errors often keep companies locked into plans that no longer serve their needs. In reality, most Canadian providers now include free migration to make the process easier, and the quality of support during this stage can be a key differentiator.
A smooth migration involves more than simply moving files. Email accounts, databases, SSL certificates, and DNS settings must all be transitioned correctly to ensure the website functions without interruption. Providers that automate the process entirely may leave gaps, while those with hands-on technical teams can significantly reduce risks.
N6 Cloud approaches migration with its in-house Canadian support staff, offering personalized guidance rather than relying solely on automated scripts. This local, direct assistance helps businesses minimize downtime and ensures that every aspect of their website is moved seamlessly. For many small businesses, that extra layer of attention provides the confidence to switch hosts without hesitation.

The search for the best price hosting in Canada is about more than chasing the lowest introductory offer. Businesses must weigh renewal rates, included features, reliability, and the quality of support to understand the actual cost of hosting over time.
Providers like HostPapa, WHC, Webnames, Canadian Web Hosting, and N6 Cloud all compete for attention, but the real measure is value. With transparent pricing on VPS plans, competitive entry rates for shared hosting, and in-house Canadian support, N6 Cloud demonstrates how affordability and performance can come together in a single package.
For Canadian companies looking to control costs without compromising on speed, compliance, or service, the best choice is not simply the cheapest plan, but the provider that delivers consistent value year after year.
Images in this article were AI generated
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Competition | Sep 15, 2025
Image: Freepik/rawpixel.com
On September 15, 2025, Sarah Cardell, Chief Executive of the UK Competition and Markets Authority (CMA), delivered a speech at the BVCA Summit outlining how competition policy can drive investment and scale-ups. This article summarizes the CMA’s takeaways, benchmarks them against Canada’s position, and explores what lessons fintech leaders and policymakers should draw on.
The CMA stressed that long regulatory delays deter investors and can cause promising startups to fail before securing capital. To address this, the CMA introduced new performance indicators to shorten merger review timelines and committed to streamlining processes across its work.
“Delay chills investment and can mean promising startups run out of road.”
Excessive or outdated regulation can create costs and risks that stifle investment and innovation. The CMA promises to act proportionately, weighing costs and benefits carefully, phasing out outdated remedies, and focusing on the issues most relevant to consumers and businesses.
“We will act proportionately and minimise costs wherever we can.”
Uncertainty in regulatory outcomes undermines investor confidence. The CMA is introducing clearer jurisdictional guidance for merger reviews and publishing detailed roadmaps under its new digital markets regime to provide businesses with greater certainty.
“Uncertainty can stall decision-making and weaken business and investor confidence.”
The CMA emphasized the importance of open and direct engagement with stakeholders. It is creating new forums such as the Growth and Investment Council and deploying stakeholder surveys to improve how its policies reflect commercial realities.
“The CMA is more committed than ever to the fundamentals of our role – to promote competition and protect consumers, within an independent regime.”
Measured against the CMA’s framework, below we try to rank how Canada performs for fintech competitiveness and investment.
We can look at the past for data-driven proof that Canadian fintechs face chronic delays that slow capital raising and partnerships. Open banking has missed multiple government deadlines, leaving fintechs and banks without full clarity of the program.
Another example is around payment modernization, particularly the Real Time Rail (RTR) which has also faced repeated setbacks, stalling innovation in faster payments. Let's not forget the creation and rollout of equity crowdfunding rules that took years to harmonize nationally under NI 45-110, meaning startups endured fragmented frameworks for far too long. In an era where global regulators must keep pace with innovation, Canada's slower regulatory pace is a drag on growth.
Overlapping and duplicative rules increase compliance costs disproportionately for startups. Equity crowdfunding portals are a good example. Under National Instrument 45-110, portals must register as restricted dealers, maintain minimum working capital, and comply with know-your-client and suitability requirements similar to investment dealers, even though transaction sizes are capped at $1.5 million per year.
These requirements add legal, audit, and technology costs that are heavy for small portals but don't always provide proportionate consumer protection benefits, since investment limits already restrict retail investor exposure. The result is fewer viable portals, reduced competition, and higher costs for startups seeking to raise capital. Payments firms navigating multiple oversight bodies face similar burdens. Competition Act amendments have broadened investigative powers, but without a clear proportionality test for smaller firms. This creates uncertainty and often deters new entrants.
Canada has stalled on open banking and been inconsistent on payments modernization, leaving both fintechs and banks unsure about what rules to plan around. Licensing and regulatory approaches often lack clear roadmaps, meaning firms cannot anticipate timelines or likely outcomes. This erodes investor confidence at exactly the point when fintechs need greater visibility and confidence support. By contrast, the CMA now publishes roadmaps and consults on jurisdictional thresholds in advance.
Regulators in Canada conduct consultations but feedback loops can be slow and often opaque, discouraging stakeholders from participating. It reminds of a Stephen King quote, "Fool me once, shame on you. Fool me twice, shame on me. Fool me three times, shame on both of us." Stakeholders rarely see how their input affects outcomes.
In fintech licensing and payments reform, firms report long periods of silence, creating uncertainty and wasted preparation costs. Engagement exists but is not structured to produce rapid clarity. The CMA, by contrast, has set up a Growth and Investment Council and targeted outreach to startups, making process improvements measurable and visible.
What further distinguishes the CMA approach is its focus on measurable outcomes. Timelines, KPIs, and stakeholder feedback are built directly into its reform process. In Canada, regulators rarely hold themselves to outcome metrics. Open banking, payments modernization, and fintech licensing all lack clear outcome based benchmarks for success with transparent reporting, leaving startups and investors facing prolonged uncertainty.
Cardell highlighted procurement as a powerful lever for scaling firms. In the UK, public procurement represents £385 billion annually. Used strategically, it can help innovative firms scale into global leaders.
Canada’s Phoenix pay system failure illustrates what happens when procurement excludes startups and fintechs. Instead of relying solely on a single legacy vendor, the government could have piloted payroll fintechs and scaled those that proved reliable. This approach would have reduced project risk, avoided billions in overruns, and nurtured homegrown fintechs with export potential. The Phoenix example demonstrates why procurement should be used to actively build capacity for Canadian innovators, which can be accomplished in several ways.
Government is the largest single purchaser in the economy, and directing even a fraction of that demand toward fintech solutions can create the credibility these firms need to raise capital and expand. For example, the government could launch vendor challenges for small business lending platforms or digital payment systems for rebates, benefits, and tax refunds. Winning firms would gain real contracts that prove their technology works and make it easier to raise more investment. This type of procurement not only meets government requirements but helps Canadian fintechs grow at home and compete abroad.
Too often, fintechs win small pilots but never graduate to meaningful contracts. A staged model, where early pilots can transition into scaled adoption if they meet performance benchmarks, would help promising firms grow into national providers. This escalator effect is critical in financial technology, where credibility with one large client can unlock commercial opportunities globally.
Fintechs often face a Catch-22 where they can't win major contracts without clear regulatory status, yet regulators hesitate to provide clarity until the firm has proven market traction. Procurement could break this cycle by acting as a regulatory bridge. If a fintech wins a vendor challenge for services such as digital identity or payments, the process could be designed to include early regulatory sign-off or tailored supervisory guidance. This would give the fintech and its backers confidence about compliance costs and expectations, while also reassuring the public that safeguards are in place from the start.
Taken together, the above examples could use government procurement as a genuine scale-up escalator. So instead of simply selecting incumbents all the time and concentrate risks into a handful of providers that turn into an oligopoly, government purchasing could become a purposeful tool for nurturing Canadian fintechs into globally competitive firms.
The CMA’s speech discusses competition as a tool for unlocking growth. For Canada’s fintech sector, three lessons stand out.
If Canada embraced the UK's stance on competition and scale-ups, fintechs would move faster from idea to scale, investors would back firms with greater confidence, and procurement would foster globally competitive players.
Competition shouldn't be seen as a hand-brake but rather as the engine for Canadian productivity and growth.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create aa vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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