Why merge?
Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Category Archives: Press Releases
KABN North America and BOON Rewards Set to Launch Cashback and Rewards Programs
KABN and KABN Kash | Release | Oct 20, 2020
TORONTO, ON / ACCESSWIRE / October 20, 2020 / KABN Systems NA Holdings Corp. (CSE:KABN) (the "Company" or "KABN North America"), a Canadian Fintech company that specializes in continuous online identity verification, management and monetization in Canada and the U.S., is pleased to announce that it has signed an agreement with BOON Rewards Inc. (www.getboon.com) ("BOON") to provide its online KABN KASH cashback and loyalty rewards program (www.kabnkash.com) on a white label basis for BOON's growing list of card linked program clients in the financial services, insurance and real estate sectors. Currently, BOON's clients reach over 11.5 million Canadians.
BOON's Card Linking platform utilizes VISA & MasterCard Verified Point of Sale transaction protocols to create Partner Powered Rewards Programs. BOON combines seamless card linked offers and the buying power of large groups to deliver deeper, actionable intelligence for merchants as well as richer rewards for consumers. Working with KABN KASH, BOON can additionally enable these consumers to receive cashback for online shopping at hundreds of major online retailers. This creates additional value for their consumers, clients, BOON, and KABN North America.
See: KABN North America and Loop Insights Partner to Launch AI Driven Merchant and Consumer Rewards Programs, Secured by Biometrics and Blockchain
BOON and KABN KASH have been working on this project for several months and are pleased to report that it has already started integration and testing programs are set to begin pilot rollout during this quarter.
"BOON is excited to partner with KABN North America and its white label KABN KASH program to provide our clients' customers with enhanced value while building brand loyalty," said Simon Goldstein, Founder - BOON Rewards Inc.
According to Dosh and The Center for Generational Kinetics in their report, Gen Z and Millennials as Customers and Trend Driver, published April 2020, they found the following:
- Digital cashback rewards can be used to not only influence new buying behaviors, but they can also solidify existing consumer bases.
- Millennials are the most excited about using cashback app offers and are more likely than any other generation to shop at a store that instantly gives cashback through an app instead of shopping at their regular store.
- Instant cashback apps are top-of-mind in today's digital marketplace. Most Americans (70%) are willing to download an instant cashback app. Among Millennials, that willingness jumps to 75%.
- Two thirds of Millennials are likely to download an instant cashback app just to see which retailers participate and how much they can save and as such, are the most likely generation to have, use and download an instant cashback app.
- Cashback offers also increase online sales. 74% of Gen Z and 70% of Millennials spend more money online if they know they will instantly receive 5% cash back.
See: Why PayPal’s Acquisition of Rewards Platform Honey Is a Big Deal
"BOON is the ideal partner for our KABN KASH white label program as their roster of clients includes some of the most well-known consumer facing brands in Canada," said Michael Konikoff, CRO - KABN North America. "The initiative with BOON proves that through our white label KABN KASH program, we can empower brands, in addition to our own, to provide value to consumers and be a meaningful part of that value and revenue generation equation,"
View the original release --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Department of Justice Publishes Cryptocurrency Enforcement Framework: “We see criminals using cryptocurrency to try to prevent us from following the money”
Crowdfund Insider | | Oct 8, 2020
Attorney General William P. Barr announced today the publication of the “Cryptocurrency: An Enforcement Framework.” The publication was created by Barr’s Cyber-Digital Task Force. The document outlines the Department of Justice’s approach to crypto and its challenges. The Framework states:
“… despite its relatively brief existence, this technology already plays a role in many of the most significant criminal and national security threats our nation faces. As the Task Force has found, illicit uses of cryptocurrency typically fall into three categories:
(1) financial transactions associated with the commission of crimes;
(2)money laundering and the shielding of legitimate activity from tax, reporting, or other legal requirements; or
(3) crimes, such as theft, directly implicating the cryptocurrency marketplace itself.
Task Force member John C. Demers, Assistant Attorney General for the National Security Division explained that they will adapt their strategy and tools to 21st-century financing, including to combat the use of cryptocurrencies to evade enforcement and harm our national security.
See:
New York to relax cryptocurrency rules
The case against BitMEX is a compass pointing towards the future of crypto regulation
A New Bill Proposes to Put US Crypto Exchanges Under a National Framework
New York to relax cryptocurrency rules
Specific issues mentioned in the Framework include crimes like pump-and-dump schemes, terrorist financing, malicious cyber activity, and money laundering.
“the ongoing challenges the government faces in cryptocurrency enforcement—particularly with respect to business models (employed by certain cryptocurrency exchanges, platforms, kiosks, and casinos), and to activity (like “mixing” and “tumbling,” “chain hopping,” and certain instances of jurisdictional arbitrage) that may facilitate criminal activity.”
The Framework notes that the digital infrastructure of the blockchain “almost always transcends territorial boundaries” and some of the largest cryptoasset exchanges operate outside of the United States making enforcement challenging.
Throwing down the gauntlet, the DOJ outlines its intent:
“As this Enforcement Framework makes clear, the challenges are significant. But so, too, are the resources that the U.S. Department of Justice, as well as the U.S. government as whole, are dedicating to the effort, in collaboration with our international partners.”
Attorney General Barr issued the following comment on the Framework:
Download here
“Cryptocurrency is a technology that could fundamentally transform how human beings interact, and how we organize society. Ensuring that use of this technology is safe, and does not imperil our public safety or our national security, is vitally important to America and its allies. I am grateful to the Cyber-Digital Task Force for producing this detailed report, which provides a cohesive, first-of-its kind framework for those seeking to understand federal enforcement priorities in this growing space.”
View original release: here
Continue to the full article --> here
Download The Cryptocurrency Enforcement Framework (83 pg PDF)--> here
View Other Fintech Reports and Research --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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UK Equity Crowdfunding platforms Crowdcube and Seedrs to merge
Yahoo News Release Crowdcube and Seedrs | Oscar Williams-Grut | Oct 5, 2020
The UK’s two biggest crowdfunding platforms have announced plans to merge.
Crowdcube and Seedrs said in a joint statement on Monday they had agreed the terms of a merger. The combined company will be worth £140m ($181.2m).
Crowdcube will acquire Seedrs under the terms, with Crowdcube’s shareholders owning 60% of the combined business. Seedrs investors will receive 40%, reflecting the differing valuations of the two companies. Crowdcube was last valued at £84m and Seedrs is worth £56m. The exact financial terms weren’t disclosed.
“Today’s agreement is an incredibly exciting milestone that will benefit high growth businesses, their investors who believe in their vision and the wider entrepreneurial ecosystem that supports them,” said Darren Westlake, Crowdcube’s founder and chief executive. “Together with Seedrs, we can accelerate plans to further expand in the UK and overseas, launch innovative new products and improve our customers’ experience.”
See:
Getting In Early: SEC Sees Growth In Equity Crowdfunding
What are the major sources of scale-up equity finance in the UK?
Crowdcube Founder Claims An Industry Tipping Point
NCFA Response to CSA on NI 45-110 Harmonized Securities Crowdfunding Rules
Ontario introduces interim registration and prospectus exemptions to facilitate start-up securities crowdfunding
Westlake will serve as executive chairman of the combined business. Seedrs chief executive Jeff Kelisky will serve as CEO.
“We believe that you need to be a player of greater scale to serve companies and the investors who support them,” Kelisky said in a statement. “Now is the right time to bring our strengths together, in order to meet our common mission to deliver a step change in the accessibility and efficiency within private company investing.”
The merger is subject to approval by shareholders in both companies, the UK’s Competition and Markets Authority, and the Financial Conduct Authority. The deal is expected to close either at the end of this year or early in 2021.
Continue to the full article --> here
Seedrs Chairman Update | Jeff Lynn | Oct 5, 2020
Why merge?
By joining forces, we’ll be able to harness the best of both companies as we accelerate our shared mission to create the world’s largest private equity marketplace. Together, we will help fund thousands of ambitious, fast-growth businesses and deliver exceptional returns to the investors who support them.
In turn, the merger will allow us to create a more robust company, and we will be able to achieve our shared mission faster and more effectively when we are united.
How will the merger be structured?
The merger will be structured as an acquisition by Crowdcube Limited of all of the outstanding share capital of Seedrs Limited via scheme of arrangement. Existing Crowdcube shareholders and option holders will own 60% of the combined company, and existing Seedrs shareholders and option holders will own 40% of the combined company. This merger ratio reflects the approximate valuations of the two companies based on each of their most recent fundraising rounds.
See:
Seedrs Founder Jeff Lynn: We are experiencing meaningfully higher levels of fundraising and investment activity than the same time last year
Setting up small and medium-size enterprises for restart and recovery
How the UK economy can survive the coronavirus
The transaction is subject to approval by, among others, the UK Competition and Markets Authority (CMA), the Financial Conduct Authority (FCA) and shareholders of the two companies, as well as the sanction of the Court. The transaction is expected to be completed in late 2020 or early 2021.
What will the company look like after the merger?
Following completion of the merger, Jeff Kelisky will serve as CEO of the combined company, Darren Westlake, Crowdcube’s CEO and co-founder, will serve as Executive Chairman, and the management team will include key leaders from both businesses. The companies will then work together to define how the two businesses will combine their teams, customers, brands, services and technologies.
Going forward, the combined company will aim to deliver new innovations and products that will make it significantly easier, more affordable and valuable for ambitious businesses to raise growth finance, and for investors to have an even greater selection of investment opportunities with richer investment tools.
Continue to the full article --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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NEW REPORT: Small Business SOS – It’s Time to Supercharge Local Crowdfunding to Unlock Needed Capital
SBE Council | Sep 16, 2020
New Report Highlights Investment Crowdfunding’s Success, and COVID-19 Policy Opportunities for Recovery
Today, Crowdfund Capital Advisors (CCA) and the Small Business & Entrepreneurship Council (SBE Council) released a new report detailing the growing power and prevalence of investment crowdfunding and the need for a “Main Street Recovery Co-Investment Fund.”
“We need to act quickly to stop the bleeding on Main Street,” says Sherwood Neiss, Principal at Crowdfund Capital Advisors.
“Short term band aids might slow the trauma, but we need a program that can quickly get capital to local businesses in a way that is supported by local investors. This will create a long-term win that will rebuild and sustain local economies, provide dividends to investors and achieve what Congress is trying to accomplish at the local level,” adds Neiss.
In the report, Regulation Crowdfunding by Congressional District: A Report Card, CCA and SBE Council review the progress of investment crowdfunding since 2016. The Jumpstart Our Businesses Startup Act (JOBS Act) of 2012 enacted changes that ushered in investment crowdfunding, which officially launched following the finalization of Securities and Exchange Commission (SEC) rules in 2016.
Currently, the SEC is in the process of advancing regulatory proposals that would enable issuers to raise more capital than what is allowed by current caps, and provide for other changes to make Regulation Crowdfunding more accessible and effective for small businesses and startups. In addition, in response to COVID-19, the SEC recently extended temporary rules intended to expedite the offering process for small businesses by providing conditional relief from certain requirements of Regulation Crowdfunding.
See:
NCFA Response to CSA on NI 45-110 Harmonized Securities Crowdfunding Rules
NCFA Open Letter: Government should collaborate with Fintechs
NCFA Response to the Modernizing Ontario’s Capital Markets Consultation Taskforce
FFCON20 Video: State of Equity Crowdfunding in 2020
As noted in the report, there have been no cases of fraud with investment crowdfunding.
SBE Council president & CEO Karen Kerrigan asserts that innovative solutions like a “Main Street Recovery Co-Investment Fund” are desperately needed to help the nation’s economy dig out of its deep hole, and allow local communities to survive by supporting their businesses and new startups.
A comprehensive approach needs to include a co-investment fund to help local economies recover, rebuild and reinvent themselves. This includes urban and rural areas alike, along with enabling new business creation given the massive volume of business closures that will profoundly affect local communities.
The good news is that this type of fund has been successful in the UK through its Future Fund, which means our government will not be testing a new concept. The co-investment fund injects federal dollars into businesses that have been validated by local investors on regulated platforms, and accountable under an existing federal framework. There has been no fraud since inception,” said Kerrigan.
Under the co-investment funding model, the federal government would match 100% of funds raised from communities via a securities-based crowdfunding platform (not to exceed $250,000 per business). The federal money that is received by small businesses would be paid back. CCA and SBE Council are recommending that $20 billion be allocated to the fund.
U.S. JOBS Act Equity and Debt Crowdfunding Results Since 2016:
● 3,100 stock offerings have been listed by 2600-plus companies.
● These offerings occurred in 90% of U.S. Congressional Districts (393 districts):
-95% of women-led districts had JOBS Act stock offerings
-93% of minority-led districts had JOBS Act stock offerings
-77% of districts had multiple offerings
-Nearly 50% of districts had campaigns that raised from $250,000 to $5 million
● $500,000,000 has been committed to these offerings.
● 700,000 retail investors participated in diverse offerings across the United States.
● Capital has been delivered to companies in 450-plus industries and across 850 cities.
● This capital has supported over 100,000 JOBS.
● Average amount raised per offering: $342,000.
● Since inception, the SEC and Crowdfund Capital Advisors have each concluded that there has been NO SECURITIES FRAUD in these offerings.
● Pre-Covid-19: The monthly volume of capital raised in February 2020 was $9 million. During the Covid-19 crisis, the monthly amount raised has increased dramatically.
-In August 2020, the amount of capital raised was $25 million, which represents an INCREASE of 2.8x in just 6 months. Community-focused investing is delivering significant capital to local businesses.
Continue to the full article --> here
Download the 40 page PDF --> Now
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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David Durand, Founder and Managing Partner of Durand Lawyers, Joins the National Crowdfunding & Fintech Association of Canada’s Advisory Group
NCFA Canada | Craig Asano | September 9, 2020
David Durand, Advisor, Innovation and Advocacy
TORONTO, September 9, 2020 – The National Crowdfunding & Fintech Association of Canada (NCFA) announced today that David Durand, Founder and Managing Partner of Durand Lawyers, has joined the Association`s national Advisory Group to advise in the areas of Fintech innovation and advocacy (Profile | LinkedIn).
David Durand, LL.L., B.Sc. chem., – Founder and Managing Partner of Durand Lawyers – Lawyer (Québec) and Trademark Agent – Lecturer at the University of Ottawa (IP)
David’s background in law and science has transformed Durand Lawyers into a leading boutique law firm with a focus on intellectual property, technology law and data privacy in the fast evolving fintech, crypto and software-as-a-service (SaaS) spaces.
David has been called upon on Canada’s Standing Committee on Finance (FINA) to provide insight on crypto-assets and blockchain within its review of the PCMLTFA, and has, since then, made submissions before the OSC, CSA/IIROC, IOSCO and most recently before the Financial Stability Board (FSB).
As a lawyer and member of the Québec Bar, David and members of the Durand Lawyers team have represented clients in various contract negotiations and transactions, as well as before different Courts, including the Québec Court of Appeal, the Superior Court of Quebec and numerous administrative tribunals.
Prior to founding Durand Lawyers, worked in top-tier IP boutique firms, based in Toronto and Montréal, as well as in the pharmaceutical industry.
“I am proud to be joining the NCFA Advisory Group and look forward to contributing our insights to the association in the fast-evolving FinTech and crypto-asset space. Promoting and supporting technological advancements as well as balanced regulatory environment are key to making Canada a go-to destination for FinTech innovation.” – Me David Durand
“David brings a tremendous amount of bench strength in the areas of fintech innovation and advocacy, and we’re excited to have him join NCFA and contribute his depth of knowledge for the benefit of advancing fintech innovation in Canada.” – Craig Asano, CEO & Founder, NCFA
About NCFA
The National Crowdfunding & Fintech Association (NCFA) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. For more information, please visit: https://ncfacanada.org/
About Durand Lawyers
Durand Lawyers brings Law & Business Together. We are a law and business advisory firm specialized in intellectual property, business strategy, as well as civil and corporate law. We are uniquely positioned to help clients in emerging technology industries including SaaS and FinTech. For more information visit our website at www.durand-lex.com.
Source: NCFA
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MEDIA CONTACTS:
Craig Asano
Founder and CEO
NCFA Canada
416 618 0254
casano@ncfacanada.org
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CSA Provide Comments on the Ontario Capital Markets Modernization Taskforce Consultation Report
CSA | Press Release | Sep 3, 2020
Montreal – The securities regulatory authorities of British Columbia, Alberta, Saskatchewan, Manitoba, Québec, Nova Scotia, Prince Edward Island, New Brunswick, Newfoundland and Labrador, Nunavut, Northwest Territories and Yukon (CSA members, or we), today published an assessment of the Ontario Capital Markets Modernization Taskforce Consultation Report (“Taskforce Report”) issued July 9, 2020.
CSA members welcome the opportunity to provide feedback on the Taskforce Report as part of the CSA’s ongoing mission to deliver a harmonized securities regulatory system, while retaining the regional flexibility and innovation that characterize Canada’s system of provincial and territorial regulation.
“Given the integrated nature of securities markets and the role of the CSA, it is imperative that the CSA members contribute their expertise and analysis to this consultation,” says Louis Morisset, Chair of the CSA and President and CEO of the Autorité des marchés financiers.
“We are pleased to see that there is a meaningful degree of congruence between the Taskforce proposals and the CSA’s current business plan. However, a key opportunity not identified in the Taskforce Report is Ontario’s adoption of the passport rule, implemented by all other CSA members more than a decade ago to provide market participants with streamlined access to Canada’s capital markets.”
Within the Taskforce Report, 13 of the 47 proposals reflect key CSA priorities or mirror pending CSA policy projects outlined in the 2019-2022 CSA Business Plan and in the June 2020 CSA Interim Progress Report. Another 19 proposals raise policy topics that have either been addressed in previous policy work or in recently adopted policy changes, or may be considered as part of the CSA’s future policy work.
See:
Ontario capital markets task force proposes big changes
NCFA Open Letter: Government should collaborate with Fintechs
View more NCFA Advocacy initiatives
We support the proposal that Ontario adopt automatic reciprocation provisions which have already been adopted by most other CSA members. However, we strongly believe that a key opportunity for increased efficiency of our securities regulatory system would be Ontario’s adoption of the passport rule. The adoption of this rule would significantly reduce regulatory burden for Ontario market participants whose principal regulator is located elsewhere in Canada. The passport rule creates a single window of access to capital markets across the country, and it covers prospectuses, exemptive relief applications, registration, credit rating organizations and applications to cease to be a reporting issuer.
In the CSA’s view, the Taskforce should set aside three particular proposals from its final recommendations as CSA members have either previously considered and rejected the proposal following detailed policy analysis or the proposal appears to lack broad investor and/or market benefit. Finally, the CSA urges caution if the Taskforce decides to pursue six proposals that aim to change enforcement mechanisms, as those proposals risk reducing the efficacy of the Canadian securities’ regulatory regime and undermining investor protection.
The Ontario Securities Commission (OSC) is not participating in the CSA members’ response to the Taskforce Report as the OSC is in a position to provide input to the Taskforce through other channels.
You may read the CSA members’ collective analysis of the Ontario Capital Markets Modernization Taskforce Report here.
Source: here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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KABN’s Liquid Avatar partners with Geon Network for Augmented Reality
KABN Systems North America | Release | Aug 19, 2020
TORONTO, ON & GIBRALTAR / ACCESSWIRE / August 19, 2020 / KABN Systems NA Holdings Corp. (CSE:KABN) (the "Company" or "KABN" or "KABN North America"), a Canadian Fintech company that specializes in continuous online identity verification, management and monetization in Canada and the US, is pleased to announce that it has signed an initial agreement with Europe-based, Geon Network ("Geon") (www.geon.network), a global leader in Augmented Reality ("AR") technologies to provide Liquid Avatar and KABN users with a host of innovative AR applications, including Geon's patent pending AR-based geo-location mining ("Geo-mining") rewards platform. This technology allows users to interact with a predetermined "real" location and see a series of virtual objects, interactive images, beacons, tasks, and events using their mobile device. Liquid Avatar (www.liquidavatar.com) will be partnering with GEON to create proprietary AR solutions to enhance its value proposition to consumers and commercial partners.
See: FFCON20 Week 5 Wrap-up: Digital Identity and Convergence Marketplaces
According to a July 24th, 2020 report posted on Benzinga.com, the global augmented reality services market is expected to reach $148.72 billion in 2023 (Business Research Company's Augmented Reality Services Market Global Report 2020-30: Covid 19 Growth and Change).
Predominantly in the EU, Geon has over 200,000 app downloads on iOS and Android as well as over 1.7 million pre-set AR locations with over 80,000 created by the Geon community and business partners. Geon users visit over 3,700 locations weekly. This year at the World Economic Forum in Davos, Switzerland, Geon successfully launched an Augmented Reality mapping and location platform for visitors. Further, during the recent presidential elections in Poland, the Geon platform was used to promote voting locations, with over 5,800 Geon users visiting voting booths.
Geon's gamification program allows users to set up or visit predetermined virtual objects, beacons or events at specific geographic locations and earn rewards, like "coins", discounts, and other items, for time spent and / or tasks completed. In early testing, over 6,000 users redeemed business products and services in the Geon in-app store using Geon coins.
In North America, KABN will be partnering and adapting this technology to create AR experiences with Liquid Avatar for sharing, shopping, dining, tourism and more. The platform will generate virtual, location-based offers, games, and tasks for users to engage with, on a permission basis, delivering value to Liquid Avatar's known and verified userbase. Liquid Avatar users will benefit from finding virtual "Easter Eggs", receiving potential rewards like coupons, discounts, loyalty points and more, supporting both digital and conventional engagement.
Video: FFCON20 Aug 6: How Businesses and Government Need to Adapt to Consumer Ownership of Data
Using complimentary technology, Liquid Avatar users will also be able to send AR-based messaging to other users, creating a host of new interactive ways to communicate with each other on the Liquid Avatar platform.
"We believe that Augmented Reality will play a big part of the evolution of online consumer engagement and insight analysis. Consumers can visit real locations, interact with virtual objects like logos, displays, menus, information and receive special offers and incentives," said Ben Kessler, CEO. "Our partnership with Geon will allow us to accelerate the AR integration process and create new and innovative ways to build value and revenue for Liquid Avatar users and the KABN suite of services."
Original release: here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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